Unless you’re buying a puppy or a car, it’s kind of hard to beat Amazon, isn’t it? If you want it, you can find it there and usually it’s cheaper than buying it anywhere else. You can even buy used media items and save even more money! So it’s no surprise that 57% of showroomers ended up shopping at Amazon.
Let’s dig into this chart from a recent Harris Poll.
They asked showroomers: “which online retailer do you most frequently purchase from after visiting a brick and mortar store?”
Looking at the left side of this chart, there’s no competition. Literally. The right side of the chart intrigues me but I’m not sure I’m reading it right.
- 66% of Best Buy showroomers ended up buying from Amazon. Yes?