The Ho Ho Ho-lidays are here! Yes, I know Halloween is still a week away, but according to the National Retail Federation, 41% of Americans have already started shopping for the holidays. (I’m almost done, how about you?)
Shopping early means you don’t have the benefit of all those steep Black Friday and Cyber Monday sales, but that doesn’t mean consumers are going to miss out. 36.6% of consumers said that sales and discounts would determine where they shop this year.
And here’s great news, 51.8% plan to shop online, buying an average of 38.8% of their gifts. Both of these numbers represent a jump up over last year. The forecast for the season? Cold and blustery with a 12% rise in online sales. That’s $96 billion dollars up for grabs, so make sure you get your cut.