Last week, I accidentally bought two copies of the same book on Amazon.com. It happened because I had pre-ordered the book, forgot, then ordered it when it came out. As soon as I got both books, I logged on to Amazon and followed the, fairly easy, instructions on how to return the book and was told no problem, but I’d have to pay for the return shipping because it was my mistake.
Insert unhappy shopper here.
According to a new study from comScore, the return policy is one of the key components for online shoppers.
63% of those surveyed said they look at the retailer’s return policy before buying. What are they looking for? Hassle-free returns — something they desperately want, but say they aren’t getting.
But before they can return an item, they have to receive it, and that’s another area of concern.