Today, Sears and Kmart announced an upgrade to their Shop Your Way membership program that sounds incredibly familiar – free 2-day shipping on “mailable items” for $79 a year. I’ve always thought $79 was a lot to fork over ahead of time in order to get fast, free shipping but at least with Amazon, you get free movie downloads and ebooks as a bonus.
What’s Sears offering? How about double points on qualifying purchases. Every 1,000 points equals $1 off a future purchase, so it sweetens the pot a little. Then they add in the promise of all kinds of exclusive deals and bonus opportunities. In other words, they’ve turned shopping at Sears and Kmart into a game. The goal? See if you can earn back the $79 you spent without breaking your budget.