Google is looking to help Adwords customers convert better on their websites with the pilot program introduction of ‘Search As You Type‘ functionality for US based advertisers. Here’s a quick video from Google’s Commerce blog
This could be a great boon to any ecommerce site while larger sites can really benefit as this could streamline the product discovery process for site visitors.
The post says
The Search As You Type pilot is available to US-based AdWords advertisers for free, up to 25 million searches annually, after which licensing fees would apply.
Search As You Type uses Google’s predictive suggestions and instant product results to enhance a merchant’s existing website search functionality. When shoppers type a search query into a merchant’s site, Search As You Type shows them product suggestions and photos, making it faster and easier for people to spot the product they’re looking for and click through to make a purchase.