Marketing Pilgrim's "eCommerce" Channel

Sponsor Marketing Pilgrim's eCommerce Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Study Says Majority of Shoppers Choose Price Over Brand

Financial analysts say the economy is on an upswing, but consumers are still cautious about spending. According to a new study from Parago, American shoppers are routinely choosing price over brand and that could hurt small retailers on the web.

After long months of rampant unemployment, high gas prices, and a poor housing market, consumers are feeling hard pressed to keep up. 70% said they were more sensitive to price and 83% said they felt their purchase power was the same or less than it was a year ago.

Because of this, 66% of those surveyed said price was the primary factor in deciding what to purchase. This is up from 60% last year.

Majority of Shoppers Plan to Buy Online for Father’s Day

Father’s Day is two weeks away and folks are out shopping. Lucky for you, 56% of them will be scouring online sources for the perfect gift.

PriceGrabber’s 2012 Father’s Day Shopping survey shows smooth sailing ahead for shopping sons, daughters and wives. 70% said they were planning to spend about the same amount they spend on mom, for her special day and for the majority of folks, that’s under $100.

While many consumers will be shopping online, only 2% said they’d be using a mobile device to do it, which is surprisingly low.

How will they decide where to shop? 59% said they’d be influenced by free shipping, 48% wanted to see price cuts and 36% would be swayed by a coupon.

Study Shows Return Policy Can Make or Break the Sale

Last week, I accidentally bought two copies of the same book on Amazon.com. It happened because I had pre-ordered the book, forgot, then ordered it when it came out. As soon as I got both books, I logged on to Amazon and followed the, fairly easy, instructions on how to return the book and was told no problem, but I’d have to pay for the return shipping because it was my mistake.

Insert unhappy shopper here.

According to a new study from comScore, the return policy is one of the key components for online shoppers.

63% of those surveyed said they look at the retailer’s return policy before buying. What are they looking for? Hassle-free returnsĀ  — something they desperately want, but say they aren’t getting.

But before they can return an item, they have to receive it, and that’s another area of concern.

Sears Trades Charitable Contributions for Product Reviews

A recent study showed that 84% of millennials rely on the opinions of others before making a purchase. That’s just one in dozens of reports that underscore the importance of good online reviews.

Studies also tells us that cause-related shopping is on the rise. When quality and price are equal, 53% of shoppers said a a social purpose would sway them toward one company over another.

Sears has brilliantly combined these two concepts in their new advertising campaign. They call it the “Love/Hate: Share Your Thoughts, Send Some Love” project.

How it works is simple. A consumer posts a review (good or bad) about a product on the Sears website. Then they get to vote for one of the charities on a short list. Every other week, Sears donates money and eliminates the charity with the least number of votes. The charity left standing at the end of the campaign will receive $100,000.

IAB Reveals a Week in the Life of a Mobile Phone Shopper

Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when.

Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they found out:

Home Usage

Here we see that almost half of all e-commerce interactions happened at home. They found that purchasing peaked in the late afternoon, early evening. 49% said they shopped while watching TV.

The dollar amounts aren’t too impressive, only 38% reported spending more than $21 a month. Most of the purchases were digital downloads with clothing and entertainment items coming in second.

42% of Consumers Pay for Products or Services After Trying Them

The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.

Certain categories fared better than others as you can see from this slice of the full infographic:

Online security and movie services such as Netflix and Hulu were voted most likely to succeed. Music services, not so much. Only 26% said they were willing to fork out money for games after trying them. I think those people are kidding themselves.

Retail eCommerce Spending Continues Double-Digit Growth

Do you sell things online? Yes? Great, cause I have some terrific news for you. Online retail spending is up 17% year-over-year. comScore says that in Q1 2012 alone, online retail spending hit $44.3 billion.

It’s weird, everyday I hear people talking about the bad economy and how it’s killing businesses but here’s online retail showing double-digit growth for the sixth consecutive quarter.

Scan this chart and feel good about yourself:

Now, if I was a glass half empty person (hush, you), I could say that it’s a nice rise since 2007 but not phenomenal. But when you look at the slump in 2008 – 2009, then the rise after that, it’s very uplifting. Don’t you think?

comScore’s Gian Fulgoni agrees with me;