Amazon made it through another holiday season with big bucks and a whole lot of happy customers. According to ForeSee’s annual Holiday E-Retail Satisfaction Index, Amazon matched their record high with an 88 out of 100, the best score on the chart.
26 other online retailers came in at 80 or above, which is a very impressive score. They include LLBean.com, QVC.com and Vistaprint. But for the average retailer, customer satisfaction appears to have hit a sticking point. Look at this comparison of the rise in online spending versus the rise in customer satisfaction.
Makes me wonder what it is we’re missing. If Amazon is only an 88, what would be a 100 in customer’s minds? A personal shopper that does all the work for you? Free merchandise? Items made to order? Cracking the 90 spot doesn’t seem possible.