Speaking of Facebook likes. . . it’s National Coupon Month and RedPlum has just released the results of their annual Purse String Study. The overwhelming conclusion? People are so used to looking for deals and coupons, it’s “become second nature to them.” But instead of just heading to the newspaper for circulars and inserts, they’re using the internet to save more money and save time.
Here’s the best news for ecommerce folks:
Look at that happy orange strip; 67% of consumers said they’d like a page on Facebook in return for a 25% discount. That’s huge and way more than I would have said if you asked me (which nobody did.) With all the grumbling people do about Facebook, here they are willing to sell their
soul vote of confidence in order to save money.