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Republican Voters Spend More Online and Other Electoral Ecommerce Stats

While much of the world waits to see how voters in the red and blue states will respond once they hit the polls, Monetate has the answer to an even more important question — how much do they spend online?

Turns out that folks from the red states, the ones that traditionally vote Republican spend an average of $92.22 when they shop online beating the Democratic blue states ($91.62) and the Undecided purple states ($87.63).

This could have something to do with the fact that Romney supporters are also pro Mac. 24.31% of Republicans are using Apple computers compared to 17.63% of Obama supporters. Those guys are much more PC (so to speak).

Overwhelming Portion of Holiday Shoppers Will Start on One Device and Finish on Another

For several years now, we’ve been hearing about the impact of mobile on holiday shopping. But here’s a fact I’ve never heard before.

85% of shoppers will shop for a gift by starting on one device and finishing on another.

The information comes from the Adweek Google 2012 Digital Holidays survey and it’s all about the birth of the multi-screen holiday shopping season. Take a look at this slice from their delightful infographic:

Crazy stuff. And what’s funny is, I actually do these things but didn’t really think about it. I email myself from my iPad all the time. I did this just yesterday after I found a cool gift idea for my husband. Emailing is an inelegant solution to the problem but it works. A better solution is a direct connection between the tablet (or smartphone) and the computer. For example, I also used the Amazon app on my iPad to add items to my Wish List which my husband will later access from his computer.

Consumers Warm Up to the Idea of Varied Pricing Per Channel

Want to pick up a new Kindle Fire this weekend? You can get one from Staples for the same price as Amazon, but you’ll get a $20 Staples gift card as a bonus. Only thing is, you can only get the deal if you go to the store because they’re not available through Staples.com.

That’s a better scenario than when you research an item online then go to buy it at the store only to find the price is higher. The logic is that it costs more to run a store, so they have to charge more. Even if it’s true, is that good business?

A recent study by RetailWire shows that almost half of consumers surveyed said it was fine for retailers to price things differently online and off. Which means almost an equal number said prices should be the same across all channels.

As Thanksgiving Day Sales Become the Norm, We’re Left to Wonder What’s Next?

In 2011, consumers using RetailMeNot.com reported saving more on Thanksgiving than they did on Black Friday. Additionally, consumers using RetailMeNot.com spent 5% more on average per order on Thanksgiving than on Black Friday.

That tidbit comes from the WhaleShark report with the long-winded but accurate title of “OctoNovemCemberTM: Why an Unsteady Economy Is Causing Consumers to Search for Deals Long Before Black Friday.”

What it means is that the retailers who were vilified last year for daring to put profits above family time went laughing all the way to the bank when it opened the next day. Even more retailers pushed their Black Friday opening times back from ‘crack of dawn’ to ‘stroke of midnight’ to make the whole event even more tiresome and exciting.

Real Models and Video Boost Online Apparel Sales

Buying clothes online is hard. Just because you wear a size 9, doesn’t mean you’ll look good in every size 9 dress. And more than once, I’ve bought a piece of clothing that looks luxurious online, only to find that it looks and feels cheap in person. Unlike one-size-fits-all DVDs and books, people want to touch clothes and try before they buy because we’re emotionally attached to what we wear. Don’t believe it? Ask a woman which outfit in her closet makes her feel good, which one is for bad days and which one is for those “feeling fat” days. (Men, do you do this, too?)

Ebay Pushes FedEx Shipping and Encourages Sellers to Take a Loss

When I first joined eBay, back in the late 90’s, it was all about the one-off auction. It was the place to go for a Lost in Space lunch box, a mint-in-box Barbie, or a rare Frankenstein poster. Back then, the majority of sellers were individuals looking to clean out their attic and make a little cash. It was the ultimate, online, treasure hunt for collectors like me.

While you still find this type of item on the site, they’re now buried under 50 listings of the same new DVD release, wholesale electronics, even listings from major retailers like Toys R Us.

That Teenage Mutant Ninja Turtles Lair is pretty cool, but still, I don’t like this trend. With every step, eBay moves further and further away from their roots and closer and closer to becoming Amazon.com.

4 Out of 10 Consumers Will Start Holiday Shopping Before Halloween

The Ho Ho Ho-lidays are here! Yes, I know Halloween is still a week away, but according to the National Retail Federation, 41% of Americans have already started shopping for the holidays. (I’m almost done, how about you?)

Shopping early means you don’t have the benefit of all those steep Black Friday and Cyber Monday sales, but that doesn’t mean consumers are going to miss out. 36.6% of consumers said that sales and discounts would determine where they shop this year.

And here’s great news, 51.8% plan to shop online, buying an average of 38.8% of their gifts. Both of these numbers represent a jump up over last year. The forecast for the season? Cold and blustery with a 12% rise in online sales. That’s $96 billion dollars up for grabs, so make sure you get your cut.