TLC has a TV show called “Extreme Couponing,” which demonstrates the lengths people will go to in order to save a buck. The saying “only in America” comes to mind and a new survey from GfK bears that out.
The study took a look at the behaviors of “Xtreme Shoppers” around the globe. They don’t offer a clear definition of which shoppers fall into this category, but they’re definitely people you want on your side.
Europe has a larger concentration of xtreme shoppers with Russia and the UK taking the lead, well over the US. What’s really fascinating is how folks on the two sides of the globe answered the following shopping questions.