When it comes to online shopping neither Facebook nor Pinterest has had much success with conversions, but that doesn’t mean you should stop trying. Bizrate Insights asked consumers to list the reasons they use either of the social sites, then they compared the results with this handy-dandy chart.
Users of both sites found them to be entertaining and a good place to connect with people who have similar interests. But after that, it’s all Pinterest. Look at the second set of bars. 70% of Pinterest users said the site inspires them to buy things. That’s huge.