PriceGrabber’s 2012 Father’s Day Shopping survey shows smooth sailing ahead for shopping sons, daughters and wives. 70% said they were planning to spend about the same amount they spend on mom, for her special day and for the majority of folks, that’s under $100.
While many consumers will be shopping online, only 2% said they’d be using a mobile device to do it, which is surprisingly low.
How will they decide where to shop? 59% said they’d be influenced by free shipping, 48% wanted to see price cuts and 36% would be swayed by a coupon.