Marketing Pilgrim's "eCommerce" Channel

Sponsor Marketing Pilgrim's eCommerce Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

10 to 14 Percent of Consumers Plan to Spend More This Holiday Season. Yeah! And Boo!

In a press release titled “Consumers Show a Little More Cheer this Holiday Season,” The Conference Board by Nielsen reveals that “Nearly 10 percent of consumers said they plan to spend more on holiday gifts this year, up from 7 percent last year.”

More spending! That’s great news.

The PeriscopeIQ Retail Intelligence Survey agrees. . . sort of. Their press release has this subtitle: “Consumers Indicate a Lackluster Holiday Season vs. 2011,” and it says “only 14 percent say they will increase holiday spending from 2011 levels.”

Only 14%! Boo!

Wait a minute, Periscope is in agreement with Nielsen, even predicting a slightly higher level of increase spenders. Yet Periscope’s “only” makes the stat sound negative where Nielsen is rejoicing over a shopping bag half full.

Ikea’s New Holiday Catalog: Now That’s How You Do Interactive

Ikea has just released a brand new, online holiday calendar that has me very excited. It’s not the store, or the products, it’s the catalog itself because it’s the future of digital advertising.

The world is changing and people no longer respond to a jiggling banner ad the way they used to. People want to interact with the screen and now, with Windows 8 and touch-screen tablets, that’s become an even bigger priority.

Have you ever read the kid’s book Pat the Bunny? Each page has a touch component such as Daddy’s scratchy beard (a bit of sandpaper) and a cloth you can lift to play peek-a-boo with Paul. We naturally like to interact with our surroundings and we remember and respond to things we can touch, watch, smell, taste and hear. Just last week, I wrote about a study that showed people’s natural inclination to touch the screens of their tablet while reading.

Hottest Trend in eCommerce: Alternate Shipping Options

Shipping is often the make it or break it portion of an ecommerce sale. Cost of shipping, length of time and delivery method all come into play. Amazon jumped ahead of the pack by offering free 2-day shipping with their Prime membership. BestBuy and other online / offline retailers allow you to buy online and then pick-up at the store. Amazon’s version of that is buy online and pick up via a locker at Staples.

Now we have ShopRunner, a third-party program that is all about getting your e-purchases delivered cheap, fast and safe with PickupPoints.

To prove the need, ShopRunner commissioned a study and found that 75% of Americans are concerned about having packages delivered to their homes.

Biggest worries?

52% said theft

Holiday Shopping: eCommerce Expectations Are High, mCommerce Not So Much

They say good things come to those who wait and retailers have waited long enough for a boost in sales! Looks like this might be the year.

Chase Paymentech talked to a variety of retailers and found that the majority (59%) of them expected 2012 sales to top those of 2011. They were also very optimistic about the percentage of sales coming in through online channels.

Now, I’d like to present my reward for the Short and Sweet Graphic of the Week. It goes to eMarketer!

Seriously folks, it doesn’t get more plain than that. eCommerce is on the rise but mCommerce is still barely a blip on the radar.

100 to 249 Dollars is the Mobile Spending Sweet Spot

Shopping with a mobile device is becoming almost as common as shopping online with a computer. And according to a new survey by JiWire it’s not just the number of shoppers that’s increased, the amount they’re willing to spend is also climbing fast.

Take a look at this chart:

At a quick glance, it’s kind of silly. I know people have concerns about mobile security but if a hacker is after your credit card it doesn’t matter if you’ve charged $10 or $1,000 dollars. But when you look at the psychology behind it, it makes total sense. There’s something frivolous about shopping via a mobile phone so it’s no big deal to toss $20 at something but when it comes to buying big ticket items, that’s a whole different story.

Sears and Kmart to Offer Amazon-like Free Shipping Membership

The guy who invents a transporter beam that instantly delivers any size package anywhere for free will rule the world.

Today, Sears and Kmart announced an upgrade to their Shop Your Way membership program that sounds incredibly familiar – free 2-day shipping on “mailable items” for $79 a year. I’ve always thought $79 was a lot to fork over ahead of time in order to get fast, free shipping but at least with Amazon, you get free movie downloads and ebooks as a bonus.

What’s Sears offering? How about double points on qualifying purchases. Every 1,000 points equals $1 off a future purchase, so it sweetens the pot a little. Then they add in the promise of all kinds of exclusive deals and bonus opportunities. In other words, they’ve turned shopping at Sears and Kmart into a game. The goal? See if you can earn back the $79 you spent without breaking your budget.

Paypal Offers Price Match and Free Return Shipping for the Holidays

At this time of year, it’s the little things that can help sway a shopper over to your side of the street. Paypal’s working that theory by offering not just an easy way to pay for gifts, but protection for purchase missteps.

Most of the hype surrounds their new offer to price match. Basically, if you pay for an item with Paypal and you find it cheaper within 30 days of the purchase, Paypal will refund the difference. There are restrictions. Door buster, one-day, limited quantity and close-out sales aren’t included. That pretty much covers most of what you’ll see on Black Friday and Cyber Monday.

On the upside, Paypal’s price match is available for both online and offline sales. They’ll even price match NEW Buy it Now items on eBay. That’s huge. They’re also covering airline tickets within 7 days of purchase.