What are the top trends in Social Commerce right now? Photo galleries (Pinterest, Lover.ly). Subscription boxes (Love with Food, Birchbox). Daily deals are hanging in there (Groupon, AmazonLocal). Gamification is always hot, as is social sharing and referrals. Put them all together and they spell The Fancy — a new place to buy more stuff.
I got The Fancy bug after reading comScore’s article called From Pin to Purchase. The piece talks about that illusive social media fellow, the conversion. You know, 10,000 Likes on your Facebook page but only 1 sale. Hundreds of photo repins on Pinterest but not one clickthrough.
The Fancy is working to change all that by providing users with every opportunity to not just covet and share what they see on the page, but to buy it, too.