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Mac Owners Love eCommerce but Social Media is a Hard Sell

When it comes to ecommerce, Mac owners take the cake (the decorations, the plates, the party favors. . . ) with the highest average order value of $102.83. But the real surprise is what comes next. It’s not the PC owners, it’s the iPhone users with 97.49.

The numbers come from Monetate’s Ecommerce Quarterly data report for Q2 which looks at online shopping trends. And while you can’t control what device people use to shop, you can control how they access your e-store in the first place.

According to Monetate, that social media link that we all love so much, isn’t doing us any favors.

  • Social media referral traffic lags far behind email and search, with the Average Order Value (AOV) of social traffic $26.21 less than search traffic and nearly $20 less than email referral traffic

Apple to Buy Pinterest Rival? [Rumor]

It is being reported this morning that Apple is now involved in talks to purchase Pinterest’s closest thing to a rival, The Fancy.

Admittedly I personally don’t know much about Fancy other than the name is bit weird (Is it Fancy or The Fancy? Does it play off the idea of wanting or ‘fancying’ something? Anyway ….). We all are aware that Pinterest has been getting a lot of traction from not only an expanding user base but also an expanding business base who see the value of driving visual content to increase exposure and hopefully drive users to sales.

Apple’s play for its less popular but more commerce driven competitor could be something big. Here is what the Business Insider is saying

eTailers Ponder: Why Consumers Don’t Buy Toilet Paper Online

I bought toilet paper from Staples.com once. It was one of those gazillion roll packs. It was reasonably priced, with free shipping. It arrived the next day and went straight on to the garage shelf for storage. Easy peasy. But I never did it again. Why? Honestly, I’m not sure.

Mostly, I think it’s a learned behavior. Toilet paper and paper towels come out of the grocery budget so I buy them when I go grocery shopping even though they take up too much room in the cart and are annoying to deal with at checkout and in the car.

Shopping for those items online was easier, but it meant making a special trip to the online store in order to complete the purchase.

Parents List Free Shipping As Biggest Incentive in Online Back-to-School Shopping

The secret to back-to-school sales success? Free shipping.

PriceGrabber just released more data from their yearly Back-To-School Shopping Forecast. Last month we learned that parents are going to start shopping sooner and nearly half said they expect to spend more than last year.

If you want some of that money to flow through your online store, here’s the line-up of incentives shoppers are looking for:

 

As you can see, sales are also a big incentive to buy, but almost every store on land and on the web is going to offer some kind of back-to-school sale, so it’s tough to stand out. Free shipping, on the other hand, is a rarity.

As Amazon Gives In, Online Sales Tax Becomes Inevitable

I used to live in the southern-most part of New Jersey, just across the bridge from the state of Delaware. The people of that area had an interesting shopping habit, when they needed big ticket items or planned a large run for back-to-school or Christmas, they drove over the bridge to shop. Why? Because there’s no sales tax in Delaware. That meant huge savings for consumers but a loss of business for local New Jersey stores.

The internet is like Delaware. Mostly, you can shop tax free if you buy online. That means that large sites like Amazon can undercut prices even more than a brick and mortar store, which led to the demise of chains such as Borders Books and many mom and pop locations.

Google Launches Free ‘Search As You Type’ Pilot for AdWords Customers

Google is looking to help Adwords customers convert better on their websites with the pilot program introduction of ‘Search As You Type‘ functionality for US based advertisers. Here’s a quick video from Google’s Commerce blog

This could be a great boon to any ecommerce site while larger sites can really benefit as this could streamline the product discovery process for site visitors.

The post says

The Search As You Type pilot is available to US-based AdWords advertisers for free, up to 25 million searches annually, after which licensing fees would apply.

Search As You Type uses Google’s predictive suggestions and instant product results to enhance a merchant’s existing website search functionality. When shoppers type a search query into a merchant’s site, Search As You Type shows them product suggestions and photos, making it faster and easier for people to spot the product they’re looking for and click through to make a purchase.

US Based Tumblr and Groupon Captivate European Women

Tumblr took top honors this week as one of the top 10 sites for European women on the basis of time spent.

According to comScore, the social, visual blogging network was primarily visited by women (69% of the mix) in May 2012, each woman spending an average of 71.1 minutes on the site. The only site that kept women around longer was Mail.ru, the online email and Russian social network provider. Average time spent there? 398.8 minutes. Wow.

Half of the top ten are retail sites including the the German retail site Otto Gruppe which came in number two. And look at good old Groupon, holding its own in Europe. I never would have guessed that.