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Google Continues Search for Other Revenue With Movie Rental Deal

Google is very busy trying to make sure that they can make money in more ways than just search. They have struggled in many areas such as the Android market etc and the result has been Google Play where they sell or rent just about anything and everything from books to music to movies and more.

To show just how willing they are to go to any length to make this thing work, their latest deal for movie rentals was reached with Paramount which is owned by Viacom who is locked in a court battle with Google. Peter Kafka of All Things D reports

Viacom and Google are locked in a copyright lawsuit that is nearly five years old. But that doesn’t mean the companies can’t do business together.

Inspiration Alley: Levi, L.L. Bean and Angry Birds

This week we’re taking a look at how two old brands are keeping things fresh and one modern company who went to new heights to promote their product.

Levi’s Water<Less Jeans

Levi’s is a brand that’s been around since 1873. It’s a brand that the world over associates with one thing – jeans. They’re trusted. They’re respected. But they still have to keep finding ways to modernize a product that really hasn’t changed all that much in over a hundred years.

Introducing the Water<Less Jean. Levi’s the average pair of jeans uses 42 liters of water in the finishing process. With their new system, they’ve reduced water usage up to 96%. To date, they have already saved more the 172 million liters of water which is equal to 726,600,812, 8-ounce glasses. Who knew?

The New York Times: Will Less Equal More?

The New York Times recently cut their digital reader freebies in half. Previously, a person could read up to 20 online articles a month without having to subscribe. Now, once they hit 10 articles, they’ll have to subscribe in some way in order to access more.

Obviously, their hope is that this will increase their number of digital subscribers, because they really need them.

According to CNET, the Times has 454,000 digital subscribers, but more than half that number came on board just after the paywall went live. That means they’ve seen a slow down in subscriptions when numbers should be increasing with time.

Men Who Shop With Phones

It’s not a well known fact, but there are indeed men who shop with phones. . . and laptops. . . and tablets.

Hidden before now, eMarketer has shined the light on them and I’m here to say, be not afraid. We, the shopping women of America, welcome you.

The tip comes from a survey by Men’s Health magazine, which kind of tells you a little about the respondents right there.

What they discovered is that men go online to check for best prices and seek out reviews in all categories, not just the manly ones.

A smaller segment also like brand pages on Facebook, tell their friends about their favorite products and post shopping-related comments on forums. The only thing missing from this list is how many of them use coupons when buying. Not many, I’d guess.

Inspiration Alley: New Promos from Guinness, Toyota and Cadbury

Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first.

Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.

Guinness Attempts to Break a World’s Record

Holidays are always a good time for a promo and no holiday could be better for Guinness Beer than St. Patrick’s Day. But simply asking folks to party responsibly on the Friendliest Day of the Year isn’t enough, so Guinness has added a second gimmick. They’re inviting folks to help them make it into the Guinness Book of Worlds Records for “The Largest St. Patrick’s Day Celebration.”

E-Commerce Confusion: Mobile Shoppers Choose M-Web Over App

Apps may be all the rage, but a new study from Nielsen shows that it’s mobile websites that are getting all the attention from shoppers.

This past holiday season, Nielsen monitored the smartphone shopping habits of 5,000 volunteers. They concentrated on five big sellers — Amazon, Best Buy, eBay, Target and Walmart — and found that, combined, they reached nearly 60 percent of those shoppers.

In spite of all the hoopla around holiday shopping apps, the majority used the mobile websites to complete their purchases.

Though all of the retailers had a usage bump around Black Friday, Amazon was the overall winner when it came to reach.

You could look at these stats and say that people don’t want to shop with apps but it’s more likely a case of e-commerce confusion.

Social Networking Personas: Who Are Your Customers?

“Untangling the Social Web” is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and business. They just released “Part 3, Social Networking Personas: A Look at Consumer and Shopper Mind-Sets” and it’s loaded with information that can help you sharpen your social media efforts.

The basis of the report is that social media users can be dived into four types: The Bonder, The Sharer, The Professional and The Creator.

Each type comes to social media for a different reason and thus responds to brands in different ways.

The Bonder uses social media to locate old friends and keep in touch with family. Typically, she’s a femle, under 40, and 63% are employed. For her, it’s all about the relationships. She’s checking Facebook first thing in the morning and often throughout the day so she’s always there to support a friend having a bad day or cheer for a cousin who got a promotion.