When it comes to ecommerce, Mac owners take the cake (the decorations, the plates, the party favors. . . ) with the highest average order value of $102.83. But the real surprise is what comes next. It’s not the PC owners, it’s the iPhone users with 97.49.
The numbers come from Monetate’s Ecommerce Quarterly data report for Q2 which looks at online shopping trends. And while you can’t control what device people use to shop, you can control how they access your e-store in the first place.
According to Monetate, that social media link that we all love so much, isn’t doing us any favors.
- Social media referral traffic lags far behind email and search, with the Average Order Value (AOV) of social traffic $26.21 less than search traffic and nearly $20 less than email referral traffic