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Tablet users visit a site 5 times before buying and other mobile commerce facts

Tablet UsageToday’s infographic comes to us all the way from Paris. Not Paris, Texas. The Paris – Paris, France.

This intriguing missive came to me from a company called Content Square. They’re a French start-up whose raison d’ĂȘtre is optimizing digital platforms to increase conversion rates. A noble cause.

Their first infographic is called the “E-Commerce Tablet Barometer“. The English translation is a little wonky, but the data is interesting and so I thought it was worth sharing.

The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay. . .

Google Express, new name, new cities, plus alcohol

Google ExpressA year ago, a Google Shopping Express driver delivered a box of granola to a customer and a new idea was born. Since then. . . I don’t know what’s happened since then because I forgot the service even existed until I saw yesterday’s big announcement.

It’s actually a three-part announcement. First, Google Shopping Express is changing its name to Google Express. (Remember when Fedex was actually Federal Express?)

I want to order something just to get one of those cute, new parachute (not a drone) bags.

The name change doesn’t seem like a big deal but it’s both a risk and a good idea. Google Shopping Express is long and that’s why people naturally shorten it. But when you take out the word “shopping” does it sound like a fast search engine? Amazon Express – we get it. Google Express – not so sure.

41 percent of shoppers plan to spend more online this holiday season

PWC holiday onlineThey say there are two sides to every story and when we’re trying to predict what consumers will do it’s oh, so very true.

Last week, the National Retail Federation predicted a 4.1% increase in holiday buying this year. I’d call that cautiously optimistic. This week, PwC and Strategy& released their holiday predictions and it’s not nearly as rosy.

According to the “2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers” report, average household spend will drop from $735 in 2013 to $684 in 2014.

The problem is that darned, old economy. 72% believe that the economy is the same or worse than it was a year ago so conversely, they plan to spend the same or less than last year. That doesn’t mean they plan to buy fewer items, it just means they need to find better deals on the items they need.

Half of all mobile shoppers will abandon the cart if the app gives them trouble

Half of all mobile shoppers will abandon the cart if the app they’re trying to use is too much of a struggle. Not much of a headline is it? Of course people are going to give up when things don’t work. So why are we talking about this? I’ll tell you why – because it’s a great reminder of just how little it takes to lose a customer after you’ve worked so hard to get that customer in the first place.

contact solutions mobile app issues

Online holiday 2014 sales expected to grow 8 to 11 percent

NRF Survival GuideIt’s the most wonderful time of the year – if you’re a retailer or marketer. The National Retail Federation just posted their 2014 Holiday Survival Guide and it’s a very pretty picture.

The experts at the NRF say we’re likely to see a “healthy” 4.1% increase in sales this year bringing the holiday shopping total to $619.9 billion.

This is the first time since 2001 that the increase topped 4%. If that doesn’t sound all that great to you, check out the numbers for 2008.

Six years ago, we had our only negative change and 2009 wasn’t much better. After a small lull in 2012, it looks like we’re on our way to prosperity street once again

NRF Holiday 2014 Sales Predictions

How will the holiday season Treat your business this Tricky time of year?

27 days from now, your neighborhood will be filled with little monsters running through the streets in search of candy. If you run an online-only business, that means there’s precious little time left to snag those Halloween customers.

This infographic from Collective Bias, called “The Rise of the Halloween Shopper” shows that next week is the prime shopping time for all things spooky.

Collective Bias Halloween Dates

Hopefully, you’re already set to sell because Halloween is not a season you want to miss. It’s the second-highest grossing commercial holiday after Christmas. Seriously, just look at these numbers:

Collective Bias Halloween Dollars

$69 billion spent on costumes for people and pets, treats and parties. $2.08 billion on just candy and $360 million on greeting cards.

Paypal and eBay to split! New CEOs will take the reins

paypal ebayAfter years of saying they’re better together, ecommerce giants eBay and Paypal are splitting up. It’s big news – big as any Hollywood couple divorce announcement and us kids are worried. Will we end up in the middle having to choose which parent we favor over the other? I hope not. eBay and Paypal have been a part of my life since both companies launched.

eBay bought Paypal in 2003 and it was a match made in reseller heaven. Once they combined forces, it became extremely easy to process payments for eBay sales, complete transactions and ship. (I buy all my eBay postage through Paypal with just a few clicks.)