It’s the most wonderful time of the year – if you’re a retailer or marketer. The National Retail Federation just posted their 2014 Holiday Survival Guide and it’s a very pretty picture.
The experts at the NRF say we’re likely to see a “healthy” 4.1% increase in sales this year bringing the holiday shopping total to $619.9 billion.
This is the first time since 2001 that the increase topped 4%. If that doesn’t sound all that great to you, check out the numbers for 2008.
Six years ago, we had our only negative change and 2009 wasn’t much better. After a small lull in 2012, it looks like we’re on our way to prosperity street once again