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Looking for power consumers? You’ll find them on LinkedIn

LinkedIn Consumer Buying PowerLinkedIn released an unusual report this week called “Harness the Power of the LinkedIn Pro-sumer“. Unusual, because the topic is shopping – not an activity I usually think of when I think about LinkedIn. But the B2B social network claims that their users have more buying power than visitors to any other social network.

Here’s a graph to prove it —>

Look at LinkedIn, towering over even Pinterest and way over Facebook.

Are we talking about business buying power? Office supplies? Expensive hardware and software? Inventory?

No, LinkedIn appears to be talking about the same kind of consumer goods we all buy.

  • $839 annually on clothing
  • $2000 – $3000 yearly on vacations
  • 41% more likely to have spent over 30K on a new car

Nearly half of all consumers expect a customer service response within an hour

lithium impatient customersThere are companies with a team of dedicated customer service professionals whose job it is to monitor and instantly reply to all consumer queries.

Your company probably isn’t one of them. How can I make that assumption? Because I know that a large number of online companies are small businesses. Some a run by 1 person or a couple. Some are manned by an owner who also has another full-time job. These are the companies that can’t afford to lose even one customer, so attending to questions and complaints is even more important.

Trouble is, 66% of consumers in a recent Lithium survey said they expect a same-day response to their online request

  • 43% expect a response within an hour.
  • 14% expect a response in a lightning fast five minutes or less.

Back-to-school time is . . . here?

The kids are barely out of school for the summer which means its time to start planning your back-to-school campaigns.

Facebook says that back-to-school chatter begins in July, so that gives you about a month and a half to put together a strategic plan. Here are some facts that might help:

Back to School

Side note: no insult intended to the young model in the red shirt but there’s something very menacing about this image. . don’t you think? Pigtail girl is texting with her friend on the back of the buss while red shirt pretends to be a part of her life by voyeuristicly reading over her shoulder. . .

Back to the facts:

On Facebook in the US,

This is how 60% of millennial women learn about fashion brands. . . .

Punchtab millennial genderOnline advertising, blog content, social media posts — there are so many ways to reach the fashion buying audience. How do 60% of millennial women learn about fashion brands? From direct contact with other people who are wearing it or talking about it.

According to Punchtab, the omni-channel engagement and insights platform, only 20% of millennial women and 10% of millennial men learn about brands via a social channel. (Haven’t we sung this song before?)

34% of millennial women and 29% of millennial men say they read articles online to learn about new brands.

Not such good numbers but don’t give up the fight.

Punchtab says that once they hear about a brand from friends, 80% of millennials will go to an online shopping site to check out your product. 58% will go to your company website for more information.

New Facebook Audience Insights gives you a look into the lives of your customers

facebook audience insights“Know thy enemy and know yourself; in a hundred battles, you will never be defeated.”

I’m sure Sun Tzu didn’t have social media marketing in mind when he said that but it sure is true . . . well, it’s true if you substitute the word “customer” for enemy.

Do you know your customer as well as you know yourself? Facebook has a new tool that can help you if you don’t and might surprise you if you think you do.

The new Audience Insights tool will show you what your target customer loves to do, watch, buy and how they spend their free time. It’s an intriguing look at not only your customer pool but how that pool stacks up against Facebook users as a whole.

Amazon invites you to go shopping via Twitter

We’ve seen a dozen other attempts to allow people to shop via their Twitter feed but this might be the best one yet. It’s #AmazonCart and it’s a simple way to capitalize on our need to buy things the moment we see them.

amazon cart

Here’s the pitch: you’re enjoying all of the fun and interesting tidbits on your Twitter feed when you see a Tweet about your favorite movie coming on on DVD. Gotta have it. There’s an Amazon link to the product on the Tweet which you could click, but then you have to log in to Amazon and go through the trouble of clicking the “Add to Cart” button. Then you have to go back to Twitter to finish reading.

There must be a better way!

Search still driving ecommerce, social and affiliate on the decline

Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working.

A good example is this chart from the Q1 2014 US ecommerce report from The Custora Pulse.

Cutora Pulse April 2014

Comparing 2013 to 2014, we see that search marketing is still going strong. Organic and paid combined are responsible for 44% of ecommerce orders. It worked last year and it still works today. Google is responsible for almost three-quarters of that traffic which is both good news and bad news. On the good side, you know where to go if you want results. On the downside, there’s only one place to go if you want results and that’s scary.