Marketing Pilgrim's "eCommerce" Channel

Sponsor Marketing Pilgrim's eCommerce Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Amazon invites you to go shopping via Twitter

We’ve seen a dozen other attempts to allow people to shop via their Twitter feed but this might be the best one yet. It’s #AmazonCart and it’s a simple way to capitalize on our need to buy things the moment we see them.

amazon cart

Here’s the pitch: you’re enjoying all of the fun and interesting tidbits on your Twitter feed when you see a Tweet about your favorite movie coming on on DVD. Gotta have it. There’s an Amazon link to the product on the Tweet which you could click, but then you have to log in to Amazon and go through the trouble of clicking the “Add to Cart” button. Then you have to go back to Twitter to finish reading.

There must be a better way!

Search still driving ecommerce, social and affiliate on the decline

Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working.

A good example is this chart from the Q1 2014 US ecommerce report from The Custora Pulse.

Cutora Pulse April 2014

Comparing 2013 to 2014, we see that search marketing is still going strong. Organic and paid combined are responsible for 44% of ecommerce orders. It worked last year and it still works today. Google is responsible for almost three-quarters of that traffic which is both good news and bad news. On the good side, you know where to go if you want results. On the downside, there’s only one place to go if you want results and that’s scary.

Over 3,000 sold: popularity and the daily deal buyer

livingsocial exampleYou have a choice of two daily deals that are five hours old.

A: $15 for $30 GC to a local restaurant -  10 have been purchased

B: $20 for $30 GC to a local restaurant – 200 have been purchased

Which one would you choose? A is a better deal but after five hours only 10 people bought into it. Why? Do they know something I don’t know about this place?

Restaurant B is a little more expensive but 200 people can’t be wrong – right? Must be something to this place.

According to new research published in the March issue of the American Marketing Association‘s Journal of Marketing, offer B is going to keep coming out ahead because the more popular the deal, the more likely people are to buy it.

The sale doesn’t end at checkout: survey shows the importance of post-purchase interactions

accent positive impressionYou spend a lot of time, effort and money to get a new customer through the virtual door. Once there, you dazzle them with your unique products or ground-breaking services and they’re hooked. They add the item to the cart, complete the checkout process and you have their money. Yeah!

You’re probably ready to move on to the next customer but not so fast. In new survey by ACCENT Marketing, 86% of consumers said it was important to them that they have a positive experience after making the purchase.

For the average transaction, all a customer wants is follow-up. This could be as simple as an email with a tracking number so they know when their package will arrive. By why stop at simple and average. I was listening to a podcast this week with a magician who said the secret to his success was giving customers helpful information over and above what they paid for.

Small business owners shift attention from acquisition to retention

Bia Kelsey Retention ReportMore than half of small businesses get more than half of their annual revenue from repeat customers. So while it’s true that all businesses need to continuously find new customers, keeping the ones you have is becoming even more important.

According to a new report by Manta and BIA/Kelsey called “Achieving Big Customer Loyalty in a Small Business World“, a large number of small businesses are now spending half of their time and budget on their current customers. This represents a big shift in thinking but it’s a logical step in this tightfisted economy.

It can cost ten times more to find a new customer than keep a current one engaged. It’s also easier. . . if you make good use of available tools. Simply communicating with customers on a regular basis by email or through social media is a good start.

Mobile phones and tablets chip away at desktop ecommerce

This past February, US retail sales were up 1.5% over last year. Big deal, right? How about this: US ecommerce sales were up 10% year-over-year. Let’s go one better:  mobile ecommerce was up 45% compared to the same period in 2013. Amazing.

Custora Pulse did the calculations and look what’s happening here. Smartphone sales are up from 5% to 9%. Tablets are up from 8% to 10%. But look at Desktop! Sales dropped from 87% to 81%.

The overwhelming majority of sales are coming in on an iOS platform (78%) but Android is up over last year 22% vs 17%. Android isn’t taking over the lead any time soon but this is a good indicator of how many new smartphones are landing in the hands of shoppers.

Custora Feb 2014

Survey says Millennials are not a one night stand (Infographic)

moosylvania millennialsI’m always suspect of any research published on April Fool’s Day and even more so when it comes from a company called Moosylvania (any Bullwinkle fans in the house?). But “Truth, Justice and the Millennial Way” is an excellent presentation / infographic with a style that totally grabs me. Hey, I know I shouldn’t judge a book by it’s cover or a presentation by its graphics, but anybody who puts a retro cat clock on the page deserves your attention.

The overall point of this piece is that Millennials aren’t easy. Unlike their parents before them, they aren’t prepared to jump at what ever you dangle in front of them. They want to be wooed. They want a relationship and if you can impress them they’ll be yours forever.