Most email marketing messages are scheduled to go out first thing in the morning. I know this is so because I wake up to a bunch of them every day. And do you know what I do with most of them? I delete them because I can’t stand having a cluttered email box when I’m working.
Now, if you send me a marketing email late in the day it has a better chance of sticking around, getting read and more importantly, clicked. Why? Because that’s when I’m browsing the web and doing my online shopping.
According to Retention Science, 65% of consumers shop online in the afternoon and at night. They discovered this after analyzing 100 million online transactions, 20 million user profiles and 100 email campaigns. That’s a lot of data.