Surprising because the tablet is the laid back king. It has the bigger screen and the interactive, native ads, but still tablet usage for research dropped from 37% in 2013 to only 16% in 2014.
The one thing smartphones have over tablets is that we always have one in our pocket. So that’s probably the reason the for the increase. More people are relying on their phones to do research in stores. . .
Nope. 69% of product research happens at home, long before the customer heads to the store (virtual or otherwise).
NinthDecimal’s Mobile Audience Insight Report for Q2 2014 is full of interesting surprises. Let’s dig a little deeper.