“No, thank you. I’d rather pay full price.”
Sounds silly when you say it that way, but as Experian points out in their new study, a good deal can sometimes be a bad thing.
There are two major issues – first is the perpetual deal. Deal days like Black Friday aren’t special anymore, which leaves consumers worried that tomorrow’s deal might be better than today’s deal, so they hold off buying.
Then there’s the point of sale deal – “these are buy one, get one 50% off. Do you want to go back and get another?” Sure I do, but I was ready to check out and go and now I have to get out of line and start over because I feel stupid leaving a deal on the table. Thanks retailer – your deal just made me feel bad.