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Viggle Jumps into the Holiday Stats Pool With a Cheery Infographic

posted on December 4, 2012

My favorite social TV app, Viggle has decided to use their great power for the good of online marketers everywhere. They’ve put their vast, TV addicted audience to work on a survey about their holiday shopping intentions, then they packed the results into a jolly infographic just for you. . . and you. . . and you over there sucking on that candy cane.

The mad scientist in me will now dissect said infographic, for your edification and enjoyment.

We start with some good news:

That average spend isn’t too bad. Retailers would like to see more, of course, but $505 is a number most of us can live with.

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More Holiday Stats: Tablets Beat Traditional for Conversions on Cyber Monday

posted on November 30, 2012

As the Thanksgiving weekend fades away in the rear-view mirror, I’d like to offer up one more set of stats. These come from Monetate and one line in particular is so amazing, I’m not sure I’m interpreting it correctly.

Overall, tablet conversion rates exceeded conversion rates on the traditional web for the first time on Cyber Monday (5.84% to 5.51%). In 2011, the numbers were 5.48% (tablets) and 5.98% (traditional web).

This is saying that on Cyber Monday more people who shopped the web by tablet followed through and bought things than people who used their computer (traditional). Right? Is there any other way to interpret this chart?

More facts:

– Conversion rates on the iPad on Cyber Monday were over 6%, more than 2 percent higher than any other day during the Thanksgiving – Cyber Monday period.

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Which Online Retailers Have the Most Satisfied Customers?

posted on November 28, 2012

Time to review the “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape.”

Note for 2013: can you call start using shorter titles on your reports?

This one asked customers to rate 14 top online retailers in regard to the selection of products, ease of shopping, perceived value and likelihood to recommend, and overall satisfaction.

Coming out on top was Amazon with 82 out of 100. They got their highest marks for product selection, which isn’t a surprise. Ease of shopping scored slightly higher than price, which is interesting. Consumers said they’d recommend Amazon to others and gave it an overall score of 5.9 out of 7.

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Cyber Monday Stats: Online Sales up 30 Percent with a Big Boost From Mobile

posted on November 27, 2012

Yesterday, Frank gave you the skinny on Black Friday sales as detailed by IBM. Today, I’m here to give you the same on Cyber Monday.

Let’s start with the basics. Online sales were up 30.3% over last year. That’s very good news and here’s the breakdown.

Couple of interesting points here. Customers bought more items per order this year but had a lower Average Order Value than in 2011. That says people are working to get more for less. What’s hard to see is how 2012 ended up with higher sales overall when the average order was less. I’m guessing that means more individual people bought online on Cyber Monday than last year.

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Survey Says Shoppers Will Showroom on Black Friday but Buy on Cyber Monday

posted on November 21, 2012

Black Friday’s loss will be Cyber Monday’s gain. According to CouponCabin, 47% of Cyber Monday shoppers said they’ll spend more money online than they will in-stores for the rest of the holiday season.

29% said they’ll be doing their online shopping using a smartphone or tablet.

The bad news for brick stores is that 42% of smartphone owners plan to scope out gift items on Black Friday but they won’t be spending their cash. Instead, they’ll buy those same items online at a Cyber Monday discount.

How much cash?

$1-$100 – 39 percent
$101-$500 – 54 percent
$501 – $10,000 – 6 percent

Jackie Warrick, President and Chief Savings Officer at CouponCabin.com says,

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Twitter Says Tweets Influence Online Shopping

posted on November 20, 2012

In that rare bit of breathing space between back-to-school and holiday shopping, Twitter hired Compete to test the effectiveness of retail Tweets.

Their results were extremely positive and I believe them, but it’s my duty to remind you that Twitter paid for the survey, so make of that what you will.

To conduct the survey, they “observed” 2,600 US web surfers. Once group was exposed to Tweets from 700 retailers (wow!) including Amazon, Nike, and Walmart on Twitter.com. They compared those responses to two control groups (we are controlling the horizontal, we are controlling the vertical); one made up of people on Twitter.com who didn’t see any retail Tweets (how did they manage that!), and one group of general internet browsers.

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And So It Begins: Sears Botches Their Early Black Friday Sale

posted on November 20, 2012

The Black Friday craziness has begun and we have our first casualty – Sears.

Hoping to do something nice for their “Shop Your Way” members, they had a pre-pre-pre Black Friday sale on Sunday night.

According to BFAds.net, Sears was selling a 32″ HDTV for only $97. Buy online and pick up at your store. Wow.

Things started to go wrong immediately thanks to poor coding of the website’s countdown clock. Instead of counting down to 5 pm Central time, it adjusted based on each shopper’s time zone, so unless you happen to live in the Central Time Zone, you had the wrong start time on your computer.