We’re headed into the final weekend before Christmas which means cash registers – both virtual and physical – will be ringing and ringing like joyous holiday bells. eCommerce sellers will see the slow down first as only a small percentage of consumers will be fork over the fee for overnight delivery. Then, they’ll be forced back into the brick and mortar stores, a few of which will be open on Christmas Day.
There will be 24 hours of silence, then the shopping will begin again. RetailMeNot says that 79% of consumers plan to go shopping after the holidays. Almost half of the consumers surveyed say they’ll probably be returning gifts then using the money to buy something they actually want.