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New Study Says Real Men Do Shop for Laundry Detergent

Defy Male Shopper PercentsHere’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.

I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.

The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!

GoDaddy and Others Say they’re Making eCommerce Easy

ecommerceI’ve sold a lot of things online over the years. I’m on eBay and Etsy and Amazon and I’ve sold one-off items through my blogs and Craigslist and oh so many other ways. . . But last week, I decided to to fulfill my dream of building out my own ecommerce store.

Did I say dream? Try nightmare.

What’s crazy is, I’m a web-savvy gal. I’ve been building websites since the days of HTML coding and GeoCities but this ecommerce thing is throwing me for a loop. The trouble is there are so many options and so many pros and cons to each of those options, I’ve run myself in circles. One has all of the US postal options but the formatting was lousy. The other has great formatting but I have to pay for postal options. I could just pay a high fee per month right out of the gate, but honestly, I’m not sure it would help. How do people without any tech background do it?

In Q4, 55 Percent of All Email Opens Happened on a Mobile Device

In Q4, 55% of all email opens happened on a mobile device. I’m repeating this title phrase because I know that many of you have never viewed your own customer email blasts on a mobile device – let alone multiple devices. I know this, because if you did, you wouldn’t be sending out the wonky emails that I see every time I try to read my email on my iPad.

It’s better – for sure and I’m bolstered by that fact. But the reality is that the number of mobile email readers is increasing and with that, the number of mobile initiated sales.

True Fashionistas Spend More When Shopping Mobile and Other NY Fashion Week Facts

Katherine Lande snowRalph Lauren, Tory Burch, Vera Wang, Marc Jacobs – forget it! No one put on a bigger show for New York Fashion Week than Mother Nature. Her all-white line was called Cold Hands – Wet Feet and it featured crisp lines, a slight sparkle and intricate lacework.

Unfortunately, most Fashion Week visitors had a negative response to the showing but like good New Yorkers they put rubber boots on over their Christian Louboutin pumps and forged on. Why? Because fashion will not be stopped and that’s why a smartphone is the fashionistas most important style accessory.

A new infographic from Millennial Media shows that 76% of those attending the four major fashion weeks (New York, Paris, London and Milan) were highly engaged with their mobile phone. Only 14% brought a tablet along and even fewer used a different type of mobile device.

57 Percent of DIYers Turn to Online Videos for Help and Inspiration

BURST MEDIA INFOGRAPHICVideo is a great marketing tool for almost everyone but if you’re in the home improvement industry, it’s a must. From hardware to housewares, more than half of the people surveyed by BurstMedia said they turn to online video for help and inspiration.

It all begins with good intentions. 1 in three said they plan to upgrade or redecorate their homes in the first part of 2014. Top projects for home owners include bathroom re-dos and landscaping. Renters will be concentrating giving their bedrooms and living room a fresh, new look.

Online Inspiration

Though most people (44%) said inspiration comes from their own imagination, up to 35% said they go online for ideas.

  • 60.7% of women—vs. 50.6% of men—say they turn to general home/DIY sites for redecorating and/or updating ideas and inspiration.

Study Says a Personalized Subject Line is the Key to Email Success

Terrific copy, images and deals don’t mean a thing if your customer doesn’t open the email in the first place. Maybe that’s why marketers said that the subject line had the greatest impact when they ran email marketing tests.

Experian Email Marketing TestsAccording to Experian’s 2013 Email Market Study, personalizing that subject line is the real key.

For example, emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails (19.4 percent with personalization compared to 15.4 percent without). The lift from personalization, however, varies by industry. Personalized subject lines have provided the biggest boost in unique open rates for travel companies (unique open rates of 28.5 percent with personalization compared to 17.3 percent without).

The Tablet Experience: Survey Says More Desktop, Less Smartphone

usablenet tablet browsingI’m going to say this one more time: a tablet is NOT an overgrown smartphone. An iPhone app with a 2X option is not the answer. A mobile site that expands to fill the bigger screen is not the answer. As a matter of fact, a survey from Usablenet says that thinking Smartphone –> Tablet is just wrong, wrong, wrong. The people they surveyed said online sellers and content providers would be better off going from Desktop —> Tablet, creating a similar or identical experience on both devices.

When asked what matters most, a combined 60% of respondents wanted their tablet experience to be the same or nearly the same as their desktop experience.