A: $15 for $30 GC to a local restaurant - 10 have been purchased
B: $20 for $30 GC to a local restaurant – 200 have been purchased
Which one would you choose? A is a better deal but after five hours only 10 people bought into it. Why? Do they know something I don’t know about this place?
Restaurant B is a little more expensive but 200 people can’t be wrong – right? Must be something to this place.
According to new research published in the March issue of the American Marketing Association‘s Journal of Marketing, offer B is going to keep coming out ahead because the more popular the deal, the more likely people are to buy it.