Marketing Pilgrim's "eCommerce" Channel

Sponsor Marketing Pilgrim's eCommerce Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Facebook and Apple expand their global mobile advertising plans

eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area.

Now look at this:

ChartOfTheDay_1517_Worldwide_mobile_phone_users_n

By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle East and Africa.

When you combine the mobile phone usage with the rise in worldwide ecommerce, you can see why it’s important to think globally when talking about mobile advertising.

For top internet retailers 21% of sales come from mobile

Mobile 500 FactsHow does $83.78 billion in revenue sound to you? That’s what the top 500 leading retailers are expecting to see in mobile commerce by the end of the year. That’s 79.9% growth over last year and 21% of total online sales for those sellers.

The numbers come from the newly released “Internet Retailer 2015 Mobile 500” report.

Who is number one on the Top 500 list? Amazon, of course and they’re not stopping until everyone on the planet has shopped their site. Their 2014 mobile sales project falls just short of $17 billion.

Paul Cousineau, director of mobile shopping at Amazon.com says;

92 Percent of retail purchases are still happening offline. Why?

Bloomberg black friday 2013The internet is the world’s biggest shopping mall and it never closes. You can shop anytime of the day or night, 365 days a year. You can find almost anything you can think of (and millions of things you never dreamed of.) You can even sip your coffee while you’re shopping without getting the evil eye from a stuffy salesman. Shopping paradise!

And yet 92% of all retail purchases come from a brick and mortar store. Hard to believe when you hear all the hype about online shopping. You don’t have to be in the business to see it. Just watch the news on Black Friday and you’ll hear all about it. Last year, Black Friday online spending increased 15% setting a new dollar record of $1.2 billion. That’s huge. . . . ish but it’s not even close to what’s being spent in the stores.

Yahoo and Amazon go after the small business business

ALR_Customer_Checkout_SalonAmazon and Yahoo are both diving deeper into the small business business with tools to help online and offline sellers. (While attempting to squash competitors in both areas.)

First is Amazon Local Register. This is point-of-sale gizmo that allows anyone to accept a credit card as payment. It’s a direct competitor to Square which I see being used in the brick-and-mortar world all the time.

The app doesn’t do anything the competitors don’t already do but Amazon Local Register is doing it for less money. Amazon is charging 2.5% on all transactions, Square charges 2.75%. If you sign up before October 31 you’ll get a drastically lower promotional rate of 1.75% percent per card swipe¬† until January 1, 2016.

Friday Roundup: Unsubs rise up, T-commerce on the way and more

cowboy_clipart_lassoGrab your chaps and grab your hat; it’s time for the digital marketing roundup. This week, Google tries to convince us that unsubs are good for business, Twitter hints at T-commerce and Twitch stirs up trouble when they hit delete.

T-Commerce Hints Pop Up on Mobile

A reporter at The Next Web picked up on talk of a change to the Twitter Android app. A few people noticed that the settings page now has a section for Payments and Shipping. The menu doesn’t expand so it’s just a place holder and that feels weird to me. Why would they even bother? It’s not much of a beta test because there’s nothing to test. Unless they just wanted to see how people would react?

Digital coupons ‘close the deal’ for 80 percent of consumers

In a study conducted by Forrester Consulting on behalf of RetailMeNot, the majority of consumers said digital coupons were more likely to influence their purchase decision than any other type of promotion.

Retail Me Not Coupon Report 2014 2Note that coupons are way more influential than sales. That’s crazy. Maybe that’s because people view sales as a discount on items the store wants to sell versus items they want to buy. A 40% off one item coupon gets me that pricey item I’ve been longing for. A 40% off summer clothes only gets me a good deal on the leftovers. (Not always true but I’m trying to work through the thought process.)

The State of Digital Coupons” study makes coupons sound like the superheros of the ecommerce world. Let’s all remember that RetailMeNot is a coupon / promo code site. . . and with that in mind we’ll look at a few more facts.

After rewarding customers for slower shipping, Amazon offers same-day in more cities

o9rdPbS-postman-rgb-vk050Amazon, you’re confusing me. Last week, you offered Prime members a $1 video bonus if they passed on their Prime privilege in favor of a slower shipping option. We all assumed it was because you couldn’t keep up with the shipping load. And if you can’t keep up now, in the summer, the slowest time of the year for eCommerce, what’s going to happen in November?

I was worried about the stress all this fast shipping was causing you, so I chose the slower method for my last order and so did my son. Now, I see that you’ve expanded your Same-Day shipping service to Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro. What gives?