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Which social media network drives the most ecommerce conversions. . .?

If you had to guess (and you do) which social media network drives the most ecommerce conversions, I’d guess that you’d say Facebook. Unless, of course, you’ve already seen this chart from the new “Myth-Busting Social Media Advertising” from AOL Platforms and Convertro.

The answer is (insert drumroll). . . .

YouTube!

But don’t hand over the rose bouquet just yet.

Convertro Social Media FunnelYouTube may have come out on top but it still didn’t make a very good showing with only 14%. Facebook came in second along with the much maligned Google+. How about that?

Consumers slowly warm to buying consumables online

Buying an ebook, concert ticket or software upgrade online is not only a no-brainer, it’s almost a given. You don’t drive to Barnes and Noble to buy an ebook and the last Ticketmaster booth in my area shut down along with the Tower Record store. (Which is sad because records are making a comeback.)

Buying an actual book, DVD or can of soup. . . that’s a different matter. With physical items, consumers have a choice and slowly but surely more and more of them are choosing online over off.

Nielsen’s new “Global Survey of E-commerce” report states that online purchase intent rates have more than doubled for half of the 22 consumer product categories.

8048-global-ecommerce-report-wire-1

Looking for a college-bound influencer? Look on YouTube

Dorm HaulYou may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers.

These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their sparkly bedrooms, they show off everything from hangers to sheets, to communal shower must-haves and tools for whipping up a “no kitchen needed” snack.

Think Google says that searches for “back to school haul” on YouTube are up 70% this year. Searches for “dorm hauls” on YouTube doubled in the first 10 days of August.

Facebook and Apple expand their global mobile advertising plans

eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area.

Now look at this:

ChartOfTheDay_1517_Worldwide_mobile_phone_users_n

By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle East and Africa.

When you combine the mobile phone usage with the rise in worldwide ecommerce, you can see why it’s important to think globally when talking about mobile advertising.

For top internet retailers 21% of sales come from mobile

Mobile 500 FactsHow does $83.78 billion in revenue sound to you? That’s what the top 500 leading retailers are expecting to see in mobile commerce by the end of the year. That’s 79.9% growth over last year and 21% of total online sales for those sellers.

The numbers come from the newly released “Internet Retailer 2015 Mobile 500” report.

Who is number one on the Top 500 list? Amazon, of course and they’re not stopping until everyone on the planet has shopped their site. Their 2014 mobile sales project falls just short of $17 billion.

Paul Cousineau, director of mobile shopping at Amazon.com says;

92 Percent of retail purchases are still happening offline. Why?

Bloomberg black friday 2013The internet is the world’s biggest shopping mall and it never closes. You can shop anytime of the day or night, 365 days a year. You can find almost anything you can think of (and millions of things you never dreamed of.) You can even sip your coffee while you’re shopping without getting the evil eye from a stuffy salesman. Shopping paradise!

And yet 92% of all retail purchases come from a brick and mortar store. Hard to believe when you hear all the hype about online shopping. You don’t have to be in the business to see it. Just watch the news on Black Friday and you’ll hear all about it. Last year, Black Friday online spending increased 15% setting a new dollar record of $1.2 billion. That’s huge. . . . ish but it’s not even close to what’s being spent in the stores.

Yahoo and Amazon go after the small business business

ALR_Customer_Checkout_SalonAmazon and Yahoo are both diving deeper into the small business business with tools to help online and offline sellers. (While attempting to squash competitors in both areas.)

First is Amazon Local Register. This is point-of-sale gizmo that allows anyone to accept a credit card as payment. It’s a direct competitor to Square which I see being used in the brick-and-mortar world all the time.

The app doesn’t do anything the competitors don’t already do but Amazon Local Register is doing it for less money. Amazon is charging 2.5% on all transactions, Square charges 2.75%. If you sign up before October 31 you’ll get a drastically lower promotional rate of 1.75% percent per card swipe  until January 1, 2016.