Here’s a crazy fact for Monday morning: The amount of time spent in retail content on smartphones has grown 385% since 2010 and combined, more time is now spent on smartphones and tablets than desktop.
Here’s the proof in blue, green and orange.
The numbers, and the graphic, both come from Millennial Media’s newest Mobile Intel Series report. This one is all about the retail sector and it’s full of interesting tidbits for online sellers.
For example, did you know that the mobile retail audience skews slightly male. Most are 18 – 44 (with 25 – 34 being the optimal age) and more than half have an income greater than $75,000.
When deciding whether or not to buy something via their smartphone, customers take several factors into consideration. I’ll bet you can guess which factor tops the list. . .