Booking a vacation used to be a job for a qualified professional, but now everyone’s a travel agent thanks to sites like Kayak, Orbitz and Expedia. But online booking sites come in second to the good old, everyday search engine.
“The Great American Vacation Study: How Travelers Seek, Shop and Save,” from parago takes an in-depth look at how Americans are planning their leisure travel and I think there’s a lot to learn here – even if you’re not specifically in the travel industry.
It starts with a big number. 90% of the people who responded said they travel for leisure at least once a year. 82% of women and 74% of men always or almost always plan the trip themselves. I don’t know if that speaks to the ease of online bookings or a rise in our need to control all things.