Baynote says that competing in the ecommerce marketplace is like playing for the World Cup. You have to have a solid team, a well-researched plan and you’ve got to go for that goal! It also doesn’t hurt if you get the fans on your side with a special promotion or VIP treatment.
To prove their point, they created a themed infographic called “World Cup of e-Commerce” which is actually their 14th Annual Merchant Survey in disguise.
When asked how they were getting ready to “play”, 42% of marketers said they had made significant investments in Mobile Optimization. That’s encouraging. Only 27% put their money into Personalization and Targeting.