Discounts just aren’t as special as they used to be and this time of year they’re the norm not the exception. Retailers both online and off are slashing prices or offering large discounts in hopes of getting holiday buyers to fork over just a little bit more cash. That’s right – they’re charging less and hoping to get more.
Insane? Not really. It’s all just a mind game, after all.
According to a survey by UK marketing expert David Rawlings, 70% of US shoppers believe that holiday discounts are fake.
Older, more affluent shoppers and those who live in the Northeast are even more likely to believe that retailers are lying about discounts.