Marketing Pilgrim's "eCommerce" Channel

Sponsor Marketing Pilgrim's eCommerce Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Study Says a Personalized Subject Line is the Key to Email Success

Terrific copy, images and deals don’t mean a thing if your customer doesn’t open the email in the first place. Maybe that’s why marketers said that the subject line had the greatest impact when they ran email marketing tests.

Experian Email Marketing TestsAccording to Experian’s 2013 Email Market Study, personalizing that subject line is the real key.

For example, emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails (19.4 percent with personalization compared to 15.4 percent without). The lift from personalization, however, varies by industry. Personalized subject lines have provided the biggest boost in unique open rates for travel companies (unique open rates of 28.5 percent with personalization compared to 17.3 percent without).

The Tablet Experience: Survey Says More Desktop, Less Smartphone

usablenet tablet browsingI’m going to say this one more time: a tablet is NOT an overgrown smartphone. An iPhone app with a 2X option is not the answer. A mobile site that expands to fill the bigger screen is not the answer. As a matter of fact, a survey from Usablenet says that thinking Smartphone –> Tablet is just wrong, wrong, wrong. The people they surveyed said online sellers and content providers would be better off going from Desktop —> Tablet, creating a similar or identical experience on both devices.

When asked what matters most, a combined 60% of respondents wanted their tablet experience to be the same or nearly the same as their desktop experience.

In 2014 Shopper Plan to Make More And Spend More, Especially Online

mgrJHtWA new survey by RetailMeNot shows that 62% of consumers used credit cards to pay for their holiday gifts. That means they’re rolling into 2014 in debt. But fear not retailers, this doesn’t mean they’re done shopping. 68% of consumers said they expect to make more money this year and many of them will be spending that extra cash online.

Best news: Almost 4 in 10 people described themselves as spenders, not savers.

The overwhelming majority (87%) said they plan to shop the same or more in 2014 than they did in 2013. 26% plan to shop more but to afford everything they want, they’re looking for even more discounts.

Consumers are particularly interested in holiday-themed sales. Black Friday and Cyber Monday top the list, but there are other holidays that impact their buying habits including:

Survey Shows 48 Percent Increase in Use of Retail-Branded Shopping Apps

baynote branded appsIn the kitchen, I try not to buy tools that only have one purpose but on my iPhone, it’s a different story. I’ve tried those multi-brand shopping apps that offer me deals and points for checkins. But when it comes to deals from the three places I shop the most, it’s a dedicated app for me. And a lot of others.

According to the 4th Annual Holiday Online Shopping Survey from Baynote, retail-branded app usage is up 48% over the 2012 holiday season.

They surveyed 1,000 online holiday shoppers and 34% said they had made a purchase on a retail-branded app.

Pizza Hut as an eCommerce Company: It’s Happening at CES

pizza hut onlineThe Consumer Electronics Show is rolling right along introducing us all to some crazy new ideas and ones that just might work. But before we dive into all of that, it’s time for lunch. Luckily we can order a pizza from Pizza Hut without breaking our keyboard stride.

Pizza Hut is celebrating 20 years of online ordering at CES and that just sounds wrong. 20 years?! Back in 1994, they launched their first digital ordering hub called “PizzaNet.” The first-ever online order was a large pepperoni, mushroom and extra cheese pizza and they’ve been going strong ever since. So strong that they think of themselves as an ecommerce company – 40% of their orders come through the online system, 50% from mobile.

Deal Seeker Study Says Too Many Discounts Can Be Bad for Business

mVHGkx8“Would you like 20% off your order today?”

“No, thank you. I’d rather pay full price.”

Sounds silly when you say it that way, but as Experian points out in their new study, a good deal can sometimes be a bad thing.

There are two major issues – first is the perpetual deal. Deal days like Black Friday aren’t special anymore, which leaves consumers worried that tomorrow’s deal might be better than today’s deal, so they hold off buying.

Then there’s the point of sale deal – “these are buy one, get one 50% off. Do you want to go back and get another?” Sure I do, but I was ready to check out and go and now I have to get out of line and start over because I feel stupid leaving a deal on the table. Thanks retailer – your deal just made me feel bad.

Marketing Lessons from the Netflix’s Micro-Genre Generator

netflixIf you’re a Netflix subscriber, you’ve seen the, sometimes strange, micro-genre listings on your homepage. Tucked in with the usual designations such as TV Mysteries, Classic Movies, and Sitcoms, are lists for Spy Action & Adventure from the 1930s, Cult Evil Kid Horror Movies, and Sentimental set in Europe Dramas from the 1970s.

This week, I have “Goofy TV Comedies from the 1990’s.” This showed up because I’ve been watching Mystery Science Theater 3000, which I suppose is goofy, it was on TV in the 90’s and it’s funny, so I guess it works.

Alexis C. Madrigal, senior editor at The Atlantic was so fascinated by these strange encounters, he set out on a quest to understand and catalog all of the Netflix mico-genres. Final count? 76,897.