Bill. Susan. Listen to this. A new study by Retention Science shows a 2.6% increase in marketing email open rates when the person’s first name is in the subject line.
I think that’s both logical and weird. It’s logical because we’re drawn to our own name. It catches our eye when it’s included in a block of text. It’s weird because I think calling someone you don’t know by their first name is smarmy. Like when I’m at the bank and they end the transaction saying, “is there anything else I can do for you, Cynthia?” Am I the only one turned off by this?