Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so.
It’s starts with this map.
Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way.
In Q3 of 2014, 11 states strongly prefer a smartphone with Michigan, Louisiana, Illinois, Connecticut, Arkansas, and Alabama coming over to the mobile side since last quarter.