Mobile has become one of those giant marketing monsters that both intrigues and frightens anyone running a business. It’s all about apps, right? And you have to have a coding genius on staff if you want an app, right? And I have to redesign my whole website and make it skinny, right? So it will show up on a phone? And there are different kinds of phones, so how do I know if it’s working on both iPhones and Androids. . . and isn’t there another kind of smartphone out there? And what about tablets!
At that point, most people just walk away and leave it for another day. But the truth is, if you’re sending out marketing emails, you’re already on mobile.
LiveIntent would like to point out a couple of interesting facts: