I heard a blogger say that her Facebook page is tanking. Only 1,000 likes this week! I almost fell off my chair. A 1,000 likes? I’ll take that any day but compared to where she was a year ago, it’s dismal.
That’s the funny thing about numbers, they really only tell a story when you compare them to other numbers. For example, how’s your email open rate? Around 18%? That’s great if you’re in the travel industry but if you’re a non-profit you’re way off the median number for the industry.
Want to know where you stand? Silverpop just released their “2014 Email Marketing Metrics Benchmark Study” and it covers the basics – bounces, open rates, click-throughs and usubs.