Marketing Pilgrim's "Email Marketing" Channel

Marketing Pilgrim's Email Marketing Channel is sponsored by Trackur.

Study Says a Personalized Subject Line is the Key to Email Success

Terrific copy, images and deals don’t mean a thing if your customer doesn’t open the email in the first place. Maybe that’s why marketers said that the subject line had the greatest impact when they ran email marketing tests.

Experian Email Marketing TestsAccording to Experian’s 2013 Email Market Study, personalizing that subject line is the real key.

For example, emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails (19.4 percent with personalization compared to 15.4 percent without). The lift from personalization, however, varies by industry. Personalized subject lines have provided the biggest boost in unique open rates for travel companies (unique open rates of 28.5 percent with personalization compared to 17.3 percent without).

SMBs Say They’ll Spend More Money on Direct Mail and Banner Ads in 2014

SBMF-2014-InfographicSmall business owners don’t have a lot of wiggle-room in their budgets so how they spend their marketing dollars every year is a big decision. A misstep here could lead to red ink by Christmas but the right move could result in raises for everyone.

Marketing forecaster Ad-ology surveyed more than 1,000 small business owners and marketing decision makers to see how they planned to allocate their budgets in 2014. The answers might surprise you. They sure surprised me.

The infographic you see here is an overview of predicted spending. It’s a little small, so I’m going to pull out a few sections for a closer look. You’ll find a readable copy of the graphic here.

Google Adds Ability to Gmail Your Google+ Connections Without Their Email Address

connections1Sometimes I think we have too many ways to communicate these days. Email, chat, direct messages through social media, @messages, tagging, text, phone. . . so many ways to connect and still we have trouble getting through. That’s a different post.

This post is about a new Gmail feature that lets you send an email to your Google+ connections even if you don’t have their email address. People are upset and they’re tossing that “P” word around like it’s an inalienable right or something. But let’s think this through before we get out the pitchforks.

Gmail Open Rates Tank but Conversion Soar: Go Figure

Earlier this year, Gmail decided it would be helpful if the tool cataloged all of your incoming email for you, dividing it into 3 separate categories. The home tab features all of the “important” information from individuals. Social messages on tab two and promotional messages under tab three.

For people who use Gmail to process a lot of email probably love the new system. Businesses who send marketing emails. . . not so much.

Look at this chart from a new report by Sailthru:

sailthru gmail ratesWhat we’re looking at is a comparison of open rates on Black Friday and Cyber Monday 2012 vs 2013. They looked at Gmail and Yahoo mail. On both days, Gmail open rates took a significant dive. 12.8% down on Black Friday over last year. That hurts.

It’s Friday So Start Opening Those Emails!

It’s Friday and many folks are in a good mood because the weekend is here. They may also be looking for something to do or something to buy which may explain why research shows that emails get opened on Friday more than every other day of the week but Tuesday.

eMarketer reports on findings from an October 2013 study from GetResponse.

Email Marketing and Fridays

What does information like this mean to you as an Internet marketer? Only you can know that. What do you think though? let us know in the comments.

Have a great weekend!

Infographic: 7 Myths About Email Marketing

7 Myths of Email PreviewWe have talked about email marketing in the past and most have decided that while it’s not sexy it’s important. Actually it’s critical as in mission critical.

Over time there has been plenty said about email marketing and with anything that has been around this long there can be more than a few myths that kick up. With myths there needs to be reality as well. That’s where Alchemy Worx comes in and put together an infographic to address some of these issues. What do you think?

Click through to see the infographic.

Most eCommerce Emails Go Out in the Morning, But When Are People Shopping?

time-is-going-1415573-mMost email marketing messages are scheduled to go out first thing in the morning. I know this is so because I wake up to a bunch of them every day. And do you know what I do with most of them? I delete them because I can’t stand having a cluttered email box when I’m working.

Now, if you send me a marketing email late in the day it has a better chance of sticking around, getting read and more importantly, clicked. Why? Because that’s when I’m browsing the web and doing my online shopping.

According to Retention Science, 65% of consumers shop online in the afternoon and at night. They discovered this after analyzing 100 million online transactions, 20 million user profiles and 100 email campaigns. That’s a lot of data.