Earlier this year, Gmail decided it would be helpful if the tool cataloged all of your incoming email for you, dividing it into 3 separate categories. The home tab features all of the “important” information from individuals. Social messages on tab two and promotional messages under tab three.
For people who use Gmail to process a lot of email probably love the new system. Businesses who send marketing emails. . . not so much.
Look at this chart from a new report by Sailthru:
What we’re looking at is a comparison of open rates on Black Friday and Cyber Monday 2012 vs 2013. They looked at Gmail and Yahoo mail. On both days, Gmail open rates took a significant dive. 12.8% down on Black Friday over last year. That hurts.