Marketing Pilgrim's "Email Marketing" Channel

Marketing Pilgrim's Email Marketing Channel is sponsored by Trackur.

Gmail Open Rates Tank but Conversion Soar: Go Figure

Earlier this year, Gmail decided it would be helpful if the tool cataloged all of your incoming email for you, dividing it into 3 separate categories. The home tab features all of the “important” information from individuals. Social messages on tab two and promotional messages under tab three.

For people who use Gmail to process a lot of email probably love the new system. Businesses who send marketing emails. . . not so much.

Look at this chart from a new report by Sailthru:

sailthru gmail ratesWhat we’re looking at is a comparison of open rates on Black Friday and Cyber Monday 2012 vs 2013. They looked at Gmail and Yahoo mail. On both days, Gmail open rates took a significant dive. 12.8% down on Black Friday over last year. That hurts.

It’s Friday So Start Opening Those Emails!

It’s Friday and many folks are in a good mood because the weekend is here. They may also be looking for something to do or something to buy which may explain why research shows that emails get opened on Friday more than every other day of the week but Tuesday.

eMarketer reports on findings from an October 2013 study from GetResponse.

Email Marketing and Fridays

What does information like this mean to you as an Internet marketer? Only you can know that. What do you think though? let us know in the comments.

Have a great weekend!

Infographic: 7 Myths About Email Marketing

7 Myths of Email PreviewWe have talked about email marketing in the past and most have decided that while it’s not sexy it’s important. Actually it’s critical as in mission critical.

Over time there has been plenty said about email marketing and with anything that has been around this long there can be more than a few myths that kick up. With myths there needs to be reality as well. That’s where Alchemy Worx comes in and put together an infographic to address some of these issues. What do you think?

Click through to see the infographic.

Most eCommerce Emails Go Out in the Morning, But When Are People Shopping?

time-is-going-1415573-mMost email marketing messages are scheduled to go out first thing in the morning. I know this is so because I wake up to a bunch of them every day. And do you know what I do with most of them? I delete them because I can’t stand having a cluttered email box when I’m working.

Now, if you send me a marketing email late in the day it has a better chance of sticking around, getting read and more importantly, clicked. Why? Because that’s when I’m browsing the web and doing my online shopping.

According to Retention Science, 65% of consumers shop online in the afternoon and at night. They discovered this after analyzing 100 million online transactions, 20 million user profiles and 100 email campaigns. That’s a lot of data.

74 Percent of Millennials Won’t Share Social Deals. How Do You Reach Them? Go Mobile

millennials on mobileThere are 86 million Millennials (age 18-34) in the US and they have money to spend this holiday season. Only trouble is, traditional holiday advertising doesn’t work for this group, so if you want to reach them, you’re going to have to go mobile.

Campaigner, an email marketing company, surveyed a whole bunch of consumers then dug out all of the responses that came from Millennials and put that info into a jazzy infographic.

For those who prefer words to pictures, I’ll summarize the results.

It begins with mobile:

67% of all millennials check email on their mobile phone.

When you look only at mobile device owners, that’s 9 out of 10.

Here’s the good news / bad news:

Communication Breakdown. Students v. Email

emailStudents don’t like email. It’s boring. It’s too slow. This is a subject that crops up from time to time but as marketers it is something that we need to be acutely aware of because whether you are trying to communicate with a student as your target market or working with co-workers who don’t think they need to bother with email there are going to be repercussions.

An article from the New York Times this weekend addresses the situation with

As a professor who favors pop quizzes, Cedrick May is used to grimaces from students caught unprepared. But a couple of years ago, in his class on early American literature at the University of Texas at Arlington, he said he noticed “horrible, pained looks” from the whole class when they saw the questions.

Majority of Consumers Will Delete Emails They Can’t Read on Their Smartphone

Email is one of the most effective tools for driving traffic to your online store, but if you’re not optimized for mobile, you’re probably missing out on sales.

Constant Contact asked 1,497 consumers about their experiences with marketing emails and mobile. The results, which they published today, are very clear.

80% of smartphone owners say it is “extremely important” to be able to read emails on their mobile devices. 

And how about this:


constant contact email

Wow, that woman is angry.

I hope your customers don’t get that upset but you still want to keep them from tapping that delete button right away. The survey found that 79% of consumers are highly likely to preview an email on their smartphone then open it again when they get to their desktop computer.