Marketing Pilgrim's "Email Marketing" Channel

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New ExactTarget Report Reminds Marketers, You Are Not Average

SFF20-coverI often forget that I know things the average person doesn’t. I don’t mean that to sound snobby. What I mean is that when you spend your whole day navigating the internet, posting to blogs and social media, and responding to email, you forget that some people don’t go on the internet at all. (Horrors!)

ExactTarget just released a fascinating new chapter in their Subscribers, Fans and Followers series. It’s called “Marketers From Mars.” And before they got me with the research, they hooked me with the wonderful, 1950′s space race graphics that they used throughout the pages.

The report contends that the modern marketer is like the space explorers of the past. We’re left our connected world behind in favor of technologically advanced devices and web tools. We’re Tweeting and Instagramming photos while much of the world is still talking on the phone and sifting through old snapshots they had processed at the Fotomat ten years ago.

Have You Been Scroogled? Microsoft Launches Aggressive Anti-Gmail Campaign

Have you been Scroogled? If you use Gmail or if you’ve ever sent an email message to someone on Gmail or if you’ve ever even said the word or thought about possibly using Gmail, you’ve been Scroogled. Doesn’t feel so good, does it?

scroogled

Wow.

Microsoft just launched an aggressive anti-campaign designed to get people to switch from Gmail to Outlook.com. The basis for the mud slinging is the fact that Google scans all Gmail messages in order to serve up targeted advertising. Outlook.com doesn’t.

And as if that wasn’t enough, they hang Google with its own words, like this quote from Google Executive Chairman Eric Schmidt:

“There is what I call the creepy line. The Google policy on a lot of things is to get right up to the creepy line and not cross it.”

Yahoo Introduces a Faster, Cleaner Email Interface

Today I learned that Yahoo has more users than Gmail and almost twice as many as Hotmail – the former reigning king of internet mailboxes. That’s in the US. Gmail wins when you go international but we’ll let that slide for right now.

Yahoo may have the numbers but my gut tells me that more people are actually using their Gmail account for email they want to read. It’s sad but true, Yahoo. Everyone I know with a Yahoo account uses it as a repository for junk mail, including me. I just visited the account I opened ages ago and found that Old Navy loves me to the tune of 500 messages. I have an additional 1500 messages from various other marketing entities, 365 of which Yahoo categorized as Spam.

Study Shows Mobile Holiday Email Opens Nearly Equal Desktop Opens

Have you ever opened one of your own marketing emails on your smartphone? How about on a tablet? Android? iPhone? You may not be doing it, but your customers are.

New numbers from Knotice (say that three times fast) show that mobile opens have risen dramatically in the past year, to the point where they almost match desktop opens.

Cyber Week is the term they’re using to cover the dates beginning the Tuesday before Thanksgiving and ending on Cyber Monday. Mobile opens are up from 30.50% to 44.75% year over year.

The breakdown goes like this: Smartphones 28.22% / Tablets 16.54%.

Small Business Saturday Set To Help Local Merchants

This Saturday is Small Business Saturday and our email marketing channel sponsor, AWeber, has put together an infographic to show just how important the small businesses of the US are to the economy overall.

American Express started the Small Business Saturday ‘movement’ in 2010 and last year over 100 million people decided to Shop Small for the big day.

Will you be helping this year?

Click the ‘Continue Reading’ button to see the full infographic.

Some Cross Channel Marketing Troubles Attributed to Staffing

Cross channel marketing is one of those subjects that is SO easy to throw around in a conversation about marketing but when you get down to the actual execution of the different facets of it things get a little less easy.

A recent study from ExactTarget and Forrester called “The Keys to Successful Cross Channel Marketing” gives us a look into the struggles that marketers encounter in trying to truly execute and measure the success of cross channel marketing efforts.

The study looked at marketers in companies of $100 million plus in revenue and it found that 78% of those surveyed feel cross channel efforts are important or very important to their business. Other major findings include

Holiday Marketing Campaigns Hitting Full Swing

It’s that time of year. Depending on who you are that could mean a lot of things. As a father of a Pop Warner football player it means “Playoff Time!” (Go Wake Forest Titans JPW Lightning!) but this is a marketing blog. OK, so let’s talk about holiday marketing.

According to a study conducted by BIGinsight for Shop.org and reported by eMarketer, this week is the week where many marketers are getting under way in earnest.

That’s a good thing since another study for the National Retail Federation (NRF) shows that about 60% of the shoppers do their holiday shopping from November on.