Marketing Pilgrim's "Email Marketing" Channel

Marketing Pilgrim's Email Marketing Channel is sponsored by Trackur.

Most eCommerce Emails Go Out in the Morning, But When Are People Shopping?

time-is-going-1415573-mMost email marketing messages are scheduled to go out first thing in the morning. I know this is so because I wake up to a bunch of them every day. And do you know what I do with most of them? I delete them because I can’t stand having a cluttered email box when I’m working.

Now, if you send me a marketing email late in the day it has a better chance of sticking around, getting read and more importantly, clicked. Why? Because that’s when I’m browsing the web and doing my online shopping.

According to Retention Science, 65% of consumers shop online in the afternoon and at night. They discovered this after analyzing 100 million online transactions, 20 million user profiles and 100 email campaigns. That’s a lot of data.

74 Percent of Millennials Won’t Share Social Deals. How Do You Reach Them? Go Mobile

millennials on mobileThere are 86 million Millennials (age 18-34) in the US and they have money to spend this holiday season. Only trouble is, traditional holiday advertising doesn’t work for this group, so if you want to reach them, you’re going to have to go mobile.

Campaigner, an email marketing company, surveyed a whole bunch of consumers then dug out all of the responses that came from Millennials and put that info into a jazzy infographic.

For those who prefer words to pictures, I’ll summarize the results.

It begins with mobile:

67% of all millennials check email on their mobile phone.

When you look only at mobile device owners, that’s 9 out of 10.

Here’s the good news / bad news:

Communication Breakdown. Students v. Email

emailStudents don’t like email. It’s boring. It’s too slow. This is a subject that crops up from time to time but as marketers it is something that we need to be acutely aware of because whether you are trying to communicate with a student as your target market or working with co-workers who don’t think they need to bother with email there are going to be repercussions.

An article from the New York Times this weekend addresses the situation with

As a professor who favors pop quizzes, Cedrick May is used to grimaces from students caught unprepared. But a couple of years ago, in his class on early American literature at the University of Texas at Arlington, he said he noticed “horrible, pained looks” from the whole class when they saw the questions.

Majority of Consumers Will Delete Emails They Can’t Read on Their Smartphone

Email is one of the most effective tools for driving traffic to your online store, but if you’re not optimized for mobile, you’re probably missing out on sales.

Constant Contact asked 1,497 consumers about their experiences with marketing emails and mobile. The results, which they published today, are very clear.

80% of smartphone owners say it is “extremely important” to be able to read emails on their mobile devices. 

And how about this:

 

constant contact email

Wow, that woman is angry.

I hope your customers don’t get that upset but you still want to keep them from tapping that delete button right away. The survey found that 79% of consumers are highly likely to preview an email on their smartphone then open it again when they get to their desktop computer.

Google Slips Ads Into the Gmail Stream: The Internet is Furious

While most of the journalists in the world are busy spreading what little news we have about the royal baby, tech sites are squarely focused on a new, insidious threat from Google.

It all began a few days ago when web information retrieval specialist Antonio Gulli posted this simple message on Twitter.

The attached imaged shows what looks like a normal email in Antonio’s Gmail box but a closer look reveals the truth. It’s actually an advertisement (as denoted by the small ad symbol under the sender’s name) that was slipped into his Promotion Tab stream.

New Gmail Inbox Puts Your Marketing Emails in Their Place

When I logged on to Gmail this morning, I was greeted with an overlay saying that Google had updated the service to make it easier for me to use. Wasn’t that nice of them? What they did was organize all of my email into tabs so I can find what I want faster. Not bad.

Here’s what it looks like:

new inbox

 

From the consumer point of view, this is pretty slick especially since I only use my Gmail account as a catch-all. I usually only hit it when I’m looking for something specific, like the tracking number on the DVD I just bought. Now I can go in and find it fast. That email should be under the “Updates” tab.

Marketers See Big Data Analysis As Critical Skill for Success

As marketers there is too much to keep up with for one person. Online, offline, traditional, digital, social, search, the list can go on and on.

However, a recent study from The Economist Intelligence Unit (which was sponsored by Lyris and repackaged in the chart below by Marketing Charts) makes it clear that big data is a top priority amongst all the things a marketer could know. Of course, just acquiring big data means nothing. It’s the ability to utilize data analysis skills to extract predictive findings that is at the top of marketers’ list of skills they feel are critical.

LyrisEIU-Necessary-Skills-Successful-Marketer-Today-June2013

What might surprise some, especially those who are in the ‘latest and greatest done by the cool kids’ school of marketing which assumes social media skills is on the top of every marketers’ wish list’ camp, is that there is real desire to fully understand e-mail best practices.