Marketing Pilgrim's "Email Marketing" Channel

Marketing Pilgrim's Email Marketing Channel is sponsored by Trackur.

Small Business Saturday Set To Help Local Merchants

This Saturday is Small Business Saturday and our email marketing channel sponsor, AWeber, has put together an infographic to show just how important the small businesses of the US are to the economy overall.

American Express started the Small Business Saturday ‘movement’ in 2010 and last year over 100 million people decided to Shop Small for the big day.

Will you be helping this year?

Click the ‘Continue Reading’ button to see the full infographic.

Some Cross Channel Marketing Troubles Attributed to Staffing

Cross channel marketing is one of those subjects that is SO easy to throw around in a conversation about marketing but when you get down to the actual execution of the different facets of it things get a little less easy.

A recent study from ExactTarget and Forrester called “The Keys to Successful Cross Channel Marketing” gives us a look into the struggles that marketers encounter in trying to truly execute and measure the success of cross channel marketing efforts.

The study looked at marketers in companies of $100 million plus in revenue and it found that 78% of those surveyed feel cross channel efforts are important or very important to their business. Other major findings include

Holiday Marketing Campaigns Hitting Full Swing

It’s that time of year. Depending on who you are that could mean a lot of things. As a father of a Pop Warner football player it means “Playoff Time!” (Go Wake Forest Titans JPW Lightning!) but this is a marketing blog. OK, so let’s talk about holiday marketing.

According to a study conducted by BIGinsight for Shop.org and reported by eMarketer, this week is the week where many marketers are getting under way in earnest.

That’s a good thing since another study for the National Retail Federation (NRF) shows that about 60% of the shoppers do their holiday shopping from November on.

SPONSOR: Holiday Email Marketing Gifts from AWeber

Let’s try and take our minds off the weather for just a minute and think about something nice that is closer than we all imagine: the holiday season.

Christmas gift giving (and of course the buying needed to accomplish the giving) is becoming more and more prevalent in the minds of shoppers so it should be in the minds of marketers as well.

Our Email marketing sponsor, AWeber, has put together a great series called the 12 Days of Email Marketing. Over the next few Mondays we are going to give you all of the 12 fantastic email marketing helps that the email marketing specialists at AWeber have put together.

So without further ado here are days 1-3. Enjoy!

Email Timing Is Critical for Marketing Success

One expression you hear a lot of is ‘timing is everything’. Like all cliches the reason you hear it a lot is because it is generally true.

The expression holds true with Internet marketing in general but, as a survey by StrongMail recently showed, it is is critical to email marketers in particular.

The study as reported by eMarketer gives insights as to what an ideal time is to send a follow up email, in this case in a transactional environment. The findings show

I would have to think that a simple rule in this instance is ‘the sooner the better’. In a world where people act as if they have ADHD even if they don’t by flitting from one thing to the next without really even digesting the last thing, a marketer needs to get to a person ASAP in order to make sure their message is freshly associated with whatever transaction (or non-transaction) they were just involved in.

Survey Says a Large Portion of Online Shopping is Done After Dark

When I get up in the morning, my inbox is filled with marketing messages from the brands I follow. I delete most of them without reading them. Why? Not because I’m not interested, but because I can’t deal with this deluge personal information at the start of my work day. If only these brands would send the emails in the evening when I’m sitting on the couch browsing with my iPad. . . (hint, hint.)

According to a new study from Yesmail, 60% of consumers say they’d rather interact with brands on social media between 6 pm and 2 am. 40% say they do their online shopping after 6 pm.

Conversely, only 5% of email campaigns are set to hit between 6 and 10 pm and the majority of Facebook campaigns launch during the day.

Forrester Study: Email and Search, Not Social, Drives Sales Online

I can hear the din of social media rock stars and gurus around the globe howling at the notion that social is not a primary sales driver in the eCommerce world. Heretic!

Usually people get the most riled up when something they hang their hat on is called out and shown in the light to be a lot less spectacular than when pitched with hyperbole and emotion.

The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full report which Marketing Pilgrim receives no payment whatsoever) basically says the the most effective tools in the online space to drive sales are the equivalent of online hammer and nails: email marketing and search marketing. Here are the main points but without the report’s detail.

  1. Paid search matters most for new customers
  2. Email matters most for repeat customers
  3. Social tactics are not meaningful sales drivers

Commence screaming and feigned outrage.

Need a chart to look at and further lather you up? Here you go. Look at the impact of email vs. social media on repeat customers.