Marketing Pilgrim's "Email Marketing" Channel

Marketing Pilgrim's Email Marketing Channel is sponsored by Trackur.

SPONSOR: Email Webinars from AWeber

One thing we are certainly blessed with at Marketing Pilgrim are great sponsors.

Our Email Marketing channel sponsor, AWeber, is a leader in the email marketing space and has been for many years. Their clients include some of the larger names in the online space. You may recognize the likes of Copyblogger, Problogger, Social Media Examiner, Elance and many more.

So how did they get there? Why being experts at what they do, of course. They are share that knowledge in a webinar series that can take you from 0 to 60 in e-mail marketing faster than ever before. A good place to start is at the beginning so check out this video on Getting Started with AWeber.

This is just one of many webinars AWeber offers. Be sure to check them out!

Email Beats Search and Social for Cart and Conversion [Infographic]

Email, Search and Social Media — think of them as three sisters in the Marketing family.

Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.

Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.

Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.

Google+ Hangouts Coming to Gmail

Google+ certainly has a ton of potential. Up to this point in time many would argue that it is unrealized potential but to Google’s credit, they are being patient and not giving up.

As a result, rather than panicking they are simply taking and introducing various Google+ features to other areas of the Google experience. Today we learn about Google+ Hangouts now occuring inside of Gmail to get a better video chat experience. Here is a video showing just what this might mean to us mere mortals.

The Google Gmail blog tells us a little more

Understanding The Next Generation of Consumer [Infographic]

While everyone is busy trying to reach the customer of today very few marketers afford themselves the luxury of examining of what the next generation of consumer is truly like. Is this a mistake or is something that can be adjusted to when the time comes? Sounds awful risky to just sit back and let the new wave of consumers come down the pike without a little prior planning.

Our Email Marketing channel sponsor, AWeber, decided to help folks out in terms of giving them some insights into the ways that today’s teens prefer to communicate. Since marketers need to go where the prospects are this can be important to know. The following infographic also has some analysis attached over at the AWeber blog.

How To Screw Up Email Like the Pros

This post comes from our Email Marketing Channel Sponsor AWeber.

Although it’s not a holiday, Friday the 13th has morphed into a very special occasion.

We get caught up in superstition, and the idea of bad luck and things going horribly wrong on one particular day almost seems rational.

But as marketers (and human beings), we actually screw up quite a bit. From minor errors to epic fails, none of us are immune — not even marketing rock stars.

Marketing All-Stars Have #FAIL Days, Too

If only we didn’t feel so isolated when those emails slip out with a glaring subject line typo or a missing call to action. Or go to the wrong list. Or simply fall flat.

Who better to console us than the marketing all-stars whose books and blogs we read?

That was precisely the thinking behind our Email Campaign Confessions project.

Pinterest Functionality Significantly Increases Email Open and Click Rates

Social media and email are like brothers. One is flashy and exciting and gets all the attention, while the other gets the job done with little fanfare or praise. I’m guessing you can figure which one is which.

To get the best of both worlds, Experian Marketing Services’ CheetahMail has added the hottest trend in social media to their old school emails and the results are pretty sweet.

Late last year, CheetahMail began adding Pinterest functionality to some of their email campaigns. With one (or a few) clicks, consumers could link products listed in a promotional email directly to their Pinterest pinboards.

In the case of Ballard Designs, an online, home decor store, the returns were significantly higher than previous campaigns without the “Pin It” icon.

Six Crucial Criteria for Email Marketers [@JayBaer Blog World Takeaways Remix]

This post comes from our Email Marketing channel sponsor, AWeber.

You probably know Jay Baer from his award-winning blog, ConvinceandConvert.com. (And if you don’t, be sure to visit and bookmark the site today.)

After attending Jay’s “12 Imperative Must Dos for the Serious Blogger” session at Blog World NYC, I caught up with him about several takeaway ideas for marketers and bloggers.

Later on, while reviewing my session notes, I noticed a number of Jay’s ideas applied just as well to email. So with all due credit to Jay, here’s my remixed version – “Six Crucial Criteria for Email Marketers” – drawn from his 12 imperatives.