Marketing Pilgrim's "Email Marketing" Channel

Marketing Pilgrim's Email Marketing Channel is sponsored by Trackur.

127 Rockin’ Content Marketing Tips – A #CMWorld 2012 Cheat Sheet

Great conferences can be frustrating.

They inspire you, cram your brain with creative ideas and “ah-ha!” moments, jam your wallet with the biz cards of new friends, expand your waistline and kill your per diem. (That’s the fun part.) Then it’s time for goodbyes, the hassles of travel, playing catch up at the office and wondering where all that momentum went.

If, like me, you’ve been trying to keep up with the flood of valuable insights from Content Marketing World 2012, here’s a cheat sheet to help you out. It’s a mashup of highlights from fellow attendees, blog posts that stood out, and a couple bonus links for your listening pleasure.

Mobile Email Opens Up, iOS Dominates

A report prepared by Knotice (PDF)shows that more and more email is being opened on a mobile device and that trend is gaining speed.

This chart actually serves as the cover of the report but it looked so nice we thought we would share it with you (click to enlarge the image). Notice that in the first half of 2012 36% of email opens were mobile according to Knotice (pronounced notice).

What is even more telling on the eve of what should be the introduction of the next iPhone and the release of iOS 6 is that iOS devices are clearly the dominant mobile player when it comes to email. The figures below are hard to ignore (and see so just know that iOS outdoes Android opens 29% to 6%).

Email Clickthrough Rates Slip as Mobile Opens Rise

Most mornings, I begin my day by reading my email on my iPad. I give it a general perusal, delete the trash before it hits my Outlook inbox and formulate a plan for the day based on what I find there. It’s a relaxed way to ease into the day and for some reason 50 emails don’t look as daunting on the iPad as they do flooding into my computer.

For many others, mobile is a way of dealing with email on the go. Whether traveling for business or killing time between errands, mobile has made emailing an even bigger part of our daily lives. So much so that this past April, mobile eclipsed both web and computer as the top means of accessing email.

SPONSOR: Email Webinars from AWeber

One thing we are certainly blessed with at Marketing Pilgrim are great sponsors.

Our Email Marketing channel sponsor, AWeber, is a leader in the email marketing space and has been for many years. Their clients include some of the larger names in the online space. You may recognize the likes of Copyblogger, Problogger, Social Media Examiner, Elance and many more.

So how did they get there? Why being experts at what they do, of course. They are share that knowledge in a webinar series that can take you from 0 to 60 in e-mail marketing faster than ever before. A good place to start is at the beginning so check out this video on Getting Started with AWeber.

This is just one of many webinars AWeber offers. Be sure to check them out!

Email Beats Search and Social for Cart and Conversion [Infographic]

Email, Search and Social Media — think of them as three sisters in the Marketing family.

Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.

Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.

Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.

Google+ Hangouts Coming to Gmail

Google+ certainly has a ton of potential. Up to this point in time many would argue that it is unrealized potential but to Google’s credit, they are being patient and not giving up.

As a result, rather than panicking they are simply taking and introducing various Google+ features to other areas of the Google experience. Today we learn about Google+ Hangouts now occuring inside of Gmail to get a better video chat experience. Here is a video showing just what this might mean to us mere mortals.

The Google Gmail blog tells us a little more

Understanding The Next Generation of Consumer [Infographic]

While everyone is busy trying to reach the customer of today very few marketers afford themselves the luxury of examining of what the next generation of consumer is truly like. Is this a mistake or is something that can be adjusted to when the time comes? Sounds awful risky to just sit back and let the new wave of consumers come down the pike without a little prior planning.

Our Email Marketing channel sponsor, AWeber, decided to help folks out in terms of giving them some insights into the ways that today’s teens prefer to communicate. Since marketers need to go where the prospects are this can be important to know. The following infographic also has some analysis attached over at the AWeber blog.