Although it’s not a holiday, Friday the 13th has morphed into a very special occasion.
We get caught up in superstition, and the idea of bad luck and things going horribly wrong on one particular day almost seems rational.
But as marketers (and human beings), we actually screw up quite a bit. From minor errors to epic fails, none of us are immune — not even marketing rock stars.
Marketing All-Stars Have #FAIL Days, Too
If only we didn’t feel so isolated when those emails slip out with a glaring subject line typo or a missing call to action. Or go to the wrong list. Or simply fall flat.
Who better to console us than the marketing all-stars whose books and blogs we read?
That was precisely the thinking behind our Email Campaign Confessions project.