If you want to know what’s happening in ecommerce marketing, all you need to do is crack open ExactTarget’s latest Subscribers, Fans & Followers report called Retail Touchpoints Exposed.
The report details the off-line, online, mobile and social media marketing efforts of the 100 hottest retailers. Today, we’re going to look at that last part and see what we can see.
At the start, it’s clear that social sharing is now a common factor in online marketing. 87% of the retailers promoted their Facebook pages and 84% promoted their Twitter account. Only 14% displayed a Pinterest icon, but that number doubled in the time it took them to put their report together making it the fastest growing social icon on the web.