Marketing Pilgrim's "Email Marketing" Channel

Marketing Pilgrim's Email Marketing Channel is sponsored by Trackur.

Pinterest is the Fastest Rising Social Icon and Other Interesting Facts

If you want to know what’s happening in ecommerce marketing, all you need to do is crack open ExactTarget’s latest Subscribers, Fans & Followers report called Retail Touchpoints Exposed.

The report details the off-line, online, mobile and social media marketing efforts of the 100 hottest retailers. Today, we’re going to look at that last part and see what we can see.

At the start, it’s clear that social sharing is now a common factor in online marketing. 87% of the retailers promoted their Facebook pages and 84% promoted their Twitter account. Only 14%  displayed a Pinterest icon, but that number doubled in the time it took them to put their report together making it the fastest growing social icon on the web.

Marketing Pilgrim Welcomes Our New Email Marketing Sponsor: AWeber

We are very happy to announce the addition of AWeber as Marketing Pilgrim’s Email Marketing Channel Sponsor.

AWeber provides best of breed email marketing and social marketing services to bloggers, organizations and companies of all shapes and sizes. Serving over 115,000 customers, AWeber has over 15 years of experience in the space and that expertise is passed on to it’s customers.

If you are looking for an email marketing provider that will help move the needle forward for your business try out AWeber’s easy-to-use email software today for 30 days for just $1!

If you think it might be a good idea to connect with AWeber (we certainly think it is!) you can check out their blog, Like AWeber on Facebook, follow them on Twitter or even catch up with them on Google+!

We are excited to welcome AWeber to the Marketing Pilgrim sponsor family. If you would like to join AWeber, HubSpot and Trackur to our growing list of channel sponsors, contact us today!

So Email Marketing’s Dead? Don’t Tell HubSpot That

Everyone seems to be real quick to throw dirt on email marketing’s grave these days. Why? Because it’s not social media.

Well, not to sound blunt (although it will), that’s stupid.

If you need more evidence that email is indeed alive and well you should consider what HubSpot (a Marketing Pilgrim sponsor of our inbound marketing channel) has added to their suite of, you guessed it, e-mail. OK, so if a company that has managed to get over $65 million in VC backing (included in that is Google Ventures) and currently boasts just shy of 7,000 users of their inbound marketing tools decides to incorporate email into its offerings can it be that dead?

The Boston Globe reports

Most Popular Digital Tool for Marketers? E-mail

What’s old is new? Often in life, we find that upon leaving something that has been proven to work well for a different thing that simply looks newer or is pitched as being the “hottest thing” in the market, we ultimately come back home. We come back to the stability and common sense of a technique that has a proven track record even though it is not the sexiest option out there. It’s called making a business vs. an emotional decision.

We are getting deep enough into the Internet era to now see what is effective, what is real and to hopefully sniff out what is BS. Oh sure, there are plenty of shiny objects for marketers to chase and we will. That’s the human nature part of this whole thing. But what we are seeing now is that there is something that, while not sexy, simply works in the digital world. That thing is e-mail.

Take a look at the findings of research by Chief Marketer as reported by eMarketer.

Google Testing Email Marketing Technique Inside Adwords

Google tests new things all the time. They have to in order to figure out the best way to deliver ads to visitors as well as the best way to get those visitors to engage in those ads so advertisers keep paying Google for the chance to be there.

Oftentimes these tests are minor and can go relatively unnoticed but this latest effort is pretty interesting and quite differnt, at least from my perspective.

Google is testing whether prospects will ask for more information via their Gmail account which is already filled in for the email address to be used for the offer. Similar tests have been running around building newsletter lists but this move to offers marks a different approach. Here is what it looks like