On occasion I get a report that is ‘pitched’ to me that is really well worth the read.
Today, that report comes from Econsultancy in association with IBM Tealeaf. The report titled “Reducing Customer Struggle 2013″ covers a lot of ground. Too much in fact for one post so I cherry picked one piece of data that might be either reassuring (as in “Phew, we are not alone!”) or upsetting (as in “I want that problem to go away now!”) to those concerned with the mobile aspect of your company or brand.
Apparently, some of the biggest issues of the mobile space are regarding navigation and screen size with an increasing level of concern around filling out forms on a mobile device (which usually sucks for me at least). Not a surprise but it is something that needs to be brought to the forefront so that it can be handled by the industry. Personally, I can’t tell you how many times poor mobile navigation or improper sizing has hurt my experience with a brand.
Here are the most serious issues the companies see facing their customers in the mobile space according to the findings.