Download for FREE: The Definitive Guide to Lead Generation

The Definitive Guide to Lead GenerationWhen I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical.

Everyone publishes the definitive guide to everything these days.

When I actually browsed through the 160-page ebook I was blown away. They really did produce the definitive guide to lead generation–and I’m not just saying that because they sponsored this review.

If you have less than 2 years in the marketing space, then you should grab your free copy today. I can almost guarantee that you will learn A LOT! Even if you’re long in the tooth, like me, you’ll be impressed with the in-depth advice contained in the guide–and will likely pick up a few new nuggets of info.

Which forms generate the most leads?

Which forms generate the most leads?

Forget what you’ve heard, the teens are still hanging out on Facebook

If you ask anybody who isn’t in the know, they’ll tell you that teens are leaving Facebook faster than New Yorkers fled the building after each Stanley Cup Final game. Today, Forrester Research says it just isn’t so. They did a study and named it “Facebook Dominates Teens’ Social Usage: Why The Sky Isn’t Falling On The World’s Favorite Social Network.”

I like that.

Forrester surveyed 4,500 kids between the ages of 12 to 17 and asked about their social media usage.

Facebook says you have to be over 13 to be on the site so I’m surprised by their choice to include 12 year-olds. They’re on there, faking their age so they can play games, but should they count in the survey? (Nit-picky, I know.)

If you’re reading this on a mobile device, thank a developer

“There are apps that improve people’s lives.”

Apple kicked off their developer conference this morning with an uplifting video about the power of mobile technology and even I can’t be cynical about this grandiose look at how far we’ve come and we’re just getting started.Well. . . they’re just getting started. According to CEO Tim Cook Apple has 9 million registered developers but what’s really impressive is that 70% of the people at the conference are newbies, combined they cover 69 countries with the youngest attendee only 13-years old.

That tells me that the future for developers is looking bright and beautiful.

ios8

It also means the future for mobile marketers is going to change, and fast, and again, even faster.

Image is everything: Gmail launches the promotions grid

Gmail is testing a new format that turns your promotions tab into a photo gallery. When the user toggles to the grid view, Gmail features a photo from the email along with a brand icon and the subject of the message.

Gmail Grid

Grid view looks like a combination of Pinterest and Facebook and new Twitter – guess the whole internet is moving toward this style. It certainly makes for more compelling viewing but then Gmail created a lovely demo page that works perfectly. What are the chances of the average box looking this good. What if a promotional email doesn’t have a photo or it only has a small photo. Where is that brand logo coming from?

Thanks

Thank You
Today is my last day as managing editor of Marketing Pilgrim and it’s been a great ride.

As I hand the reigns of Marketing Pilgrim back to its founding father, Andy Beal, I just want to say thanks.

First to Andy. He’s a great guy and can put up with a lot of crap. I tested him often, trust me :-).

And thank you to:

- The advertisers who worked with me over the years. My heartfelt appreciation goes out to each of you.

- Cynthia Boris – she comes up with the ‘cool stuff’ consistently.

- All of the folks who have contributed to the content here at MP.

- Those of you who have tolerated my typos and bad grammar.

- Those of you who hated my opinions and points of view.

- Those of you who blindly passed along our content without ever reading it.

- The bots and automated posters who worked so hard to add value to our content.

- Those of you who took the time to comment on our posts. Thank you for adding to the conversation (most of the time unless you were really obnoxious, completely off point or just spamming about a dry cleaning business or greeting cards or whatever).

I will still be around writing from time to time if Andy is desperate.

In the meantime, I would seriously encourage you to consider reaching our audience with your product and/or service through whatever vehicles Andy will be conjuring up over the very near future. Our readers really are people who know the business and care about what’s going on. Oh and they make decisions to buy products (hint, hint).

Thanks again and I wish only the best for each and every one of you. God bless.

Merry Christmas

Merry Christmas everyone and God bless you all.

Rembrandt Nativity

Rembrandt’s painting of the birth of Christ.

Study: Over Half of Web Traffic is Fraudulent

Not exactly the good tidings of the season that Internet marketers want to hear but if you are surprised by this number then you may not truly understand the Internet.

A recent study from Solve Media puts Q3 web traffic in the US at a 51% fraudulent rate.

us_suspicious_traffic_q3_2013

This quote from the CEO of Solve sets a pretty high bar for marketers that only those with deep pockets may be able to hit.

“As fraudulent web traffic in the US rises, marketers must defend their hard-fought budgets by investing with publishers that ensure their branding is being seen by actual people who can truly complete purchases,” said Ari Jacoby, CEO of Solve Media. “With a verified audience, comes the guarantee that brand marketing will be effective online. As the market size of global display spending swells to $48.2B in 2014*, it’s a clear win for both publishers and advertisers to ensure audiences are human. To that end, we will see a rapid increase in investments made to protect audience integrity, as advertisers demand secure, verified engagements.”