Want your ad to be seen? Well, according to Sticky you need to put a face on it.
Don’t believe me? Well, infographics never lie, right?
For those of you who are part of the wearable Technorati and are looking for the next great thing maybe the updates to Google Glass that The Verge is reporting are for you.
Google is closing out 2013 in a big way for Google Glass users. December’s monthly software update adds several popular feature requests, including a new wink gesture for taking photos, full Hangouts support, and video uploading to YouTube. Google is also introducing a new way of securing Glass that it says is equivalent to a smartphone’s lock screen. Instead of entering a PIN (or pattern, as Android users are accustomed to), you can now choose to unlock Glass with a “secret Google handshake” that’s basically a sequence of taps and swipes.
Video can be a marketer’s best friend or worst enemy. Everyone is in agreement of the value of video. We are in a content crazy world (at least that’s what marketers believe although what type of content is delivered is often extremely questionable but that’s for another post) and that content machine needs to be fed.
The latest technique getting a lot of attention is the use of video. Video has been around since the beginning of the net but with the mobile experience becoming better and better there is a greater push for video than ever before.
Which brings us to just what is needed for effective video content delivery. Before I go any further I will add my two cents here by saying that having video that starts and blasts the audio before I want it to, is a fast track to me hating a product or brand. Yelling and screaming in the public square looks desperate rather than confident. Now back to our regularly scheduled information.
eMarketer reports about how B2B customers and prospects respond to video
Some insights from the eMarketer article
By the end of the early part of 2014 you will be able to view pictures automatically in Gmail across all platforms. So long, ‘always display images from’ type messages.
The Official Gmail blog tells us more
But thanks to new improvements in how Gmail handles images, you’ll soon see all images displayed in your messages automatically across desktop, iOS and Android. Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy servers.
So what does this mean for you? Simple: your messages are more safe and secure, your images are checked for known viruses or malware, and you’ll never have to press that pesky “display images below” link again. With this new change, your email will now be safer, faster and more beautiful than ever.
Typos and grammar faux paus may hurt your social media efforts more than you might think. Personally it’s my own worst nightmare because it happens too much in my life. I just hope people are forgiving but it looks like that may be a bit optimistic.
A study from Disruptive Communications in the UK shows which groups hold these issues against social media content producers.
Grammar and being too salesy are no-nos according to this study. The younger you go on the scale, however, the less likely grammar impacts anything.
About a month ago we told you about Google rolling out its version of search that runs across apps. We told you about the development as it appeared in the Webmaster Central blog.
Today, we’re happy to announce a new capability of Google Search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps.
Just like it crawls and indexes websites, Googlebot can now index content in your Android app. Webmasters will be able to indicate which app content you’d like Google to index in the same way you do for webpages today — through your existing Sitemap file and through Webmaster Tools. If both the webpage and the app contents are successfully indexed, Google will then try to show deep links to your app straight in our search results when we think they’re relevant for the user’s query and if the user has the app installed. When users tap on these deep links, your app will launch and take them directly to the content they need.
First, understanding exactly what Google is doing with this new cloud offering might help with the context of this move.
After running the service in preview mode for over a year, Google is making its IaaS (infrastructure-as-a-service) Google Compute Engine (GCE) available as a full-fledged commercial service.
The company has established a service level agreement (SLA) where it guarantees GCE to be available 99.95 percent of the time. It has also cut prices and increased the number of options the service offers.
GCE “is a long-term strategic bet for the company,” said Brian Goldfarb, Google’s head of cloud platform marketing, adding that “we have an incredibly high bar for what general availability means.”
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