Grammar Counts on Social Media. Who Woulda Thunk?

Typos and grammar faux paus may hurt your social media efforts more than you might think. Personally it’s my own worst nightmare because it happens too much in my life. I just hope people are forgiving but it looks like that may be a bit optimistic.

A study from Disruptive Communications in the UK shows which groups hold these issues against social media content producers.

Grammar and being too salesy are no-nos according to this study. The younger you go on the scale, however, the less likely grammar impacts anything.

Google Search Across Apps Goes Live

App IndexingAbout a month ago we told you about Google rolling out its version of search that runs across apps. We told you about the development as it appeared in the Webmaster Central blog.

Today, we’re happy to announce a new capability of Google Search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps.

Just like it crawls and indexes websites, Googlebot can now index content in your Android app. Webmasters will be able to indicate which app content you’d like Google to index in the same way you do for webpages today — through your existing Sitemap file and through Webmaster Tools. If both the webpage and the app contents are successfully indexed, Google will then try to show deep links to your app straight in our search results when we think they’re relevant for the user’s query and if the user has the app installed. When users tap on these deep links, your app will launch and take them directly to the content they need.

Google Looks for More of Your Company With Cloud Services

google-logo1While Google’s IaaS (infrastructure as a service) offering going ‘live’ may not look like much of a marketing story it actually is.

First, understanding exactly what Google is doing with this new cloud offering might help with the context of this move.

PCWorld reports

After running the service in preview mode for over a year, Google is making its IaaS (infrastructure-as-a-service) Google Compute Engine (GCE) available as a full-fledged commercial service.

The company has established a service level agreement (SLA) where it guarantees GCE to be available 99.95 percent of the time. It has also cut prices and increased the number of options the service offers.

GCE “is a long-term strategic bet for the company,” said Brian Goldfarb, Google’s head of cloud platform marketing, adding that “we have an incredibly high bar for what general availability means.”

Should All Movies Promote Like ‘Anchorman 2′ Has?

If you are not aware of the impending release of Will Ferrel’s ‘Anchorman 2″ then you probably aren’t reading this post becasue it would mean that you are off the grid. In other words, promotions for this movie are all over the freakin’ place.

This will be a case study in how to (or maybe how not to?) promote a movie but it will not likely be anything that other movies could get away with in the future. Why? This fits Will Ferrell perfectly but would it fit Leonardo DiCaprio? Doubt it.

Here is one of the extremes that the marketers of this movie have gone to as Ron Burgandy shows up as the real anchorman of a local newscast in Bismarck, ND this weekend. Just the fact that this was done in Bismarck is funny enough for me.

Stay classy, Pilgrims.

Happy Thanksgiving from Marketing Pilgrim

This is one of our favorite holidays here at Marketing Pilgrim for obvious reasons.

We want to wish you all a safe and blessed Thanksgiving.

Happy Thanksgiving

Infographic: SMBs Getting This Mobile and Social ‘Thing’

SMBs have a more difficult time adopting all the areas they are told they ‘have to be in’ mainly because of resources.

That aside they are getting the hang of things. A recent infographic from BIA/Kelsey (hat tip to SAI) shows just how much these folks are becoming more social and mobile in their approach. Agree? Disagree?


Google Wants You ‘Walking In a Winter Wonderlab’ This Holiday

Winter WonderlabNexus ring!
Are you listening?
In the store, tablets glistening!
A beautiful sight
We’re buying tech right!
Walking in a Winter Wonderlab!

This holiday season Google has created pop up stores which they are calling Winter Wonderlabs (Now do you get the first few lines of the post? Sing along, it’s fun and oh so clever!). These stores will have shown up in New York, Los Angeles, Chicago, Sacramento, Washington, DC and Paramus, NJ (yup, Paramus). The idea is to let consumers experience the full suite of Google ‘toys’ for the holiday.

You can even play inside a giant snow globe. Take a look.