We live in a day and age where tech giants are often elevated to cult leader status. This isn’t any different than any other day or time. Human beings like to deify regular people for some reason (that reason eludes me but that’s just me, right?).

As modern day idol worship there is arguably none stronger than the one and only Steve Jobs. I have a feeling that 40 years from now we may be hearing of Steve Jobs ‘sightings’ like we used to from Elvis Presley fans who desperately wanted to believe that the king was not dead.

Well, when this kind of zealous following surrounds someone it generally isn’t great business to parody that person (although considering the caricature of the real person ‘today’s’ Elvis has become and the cottage industry that exists around him that’s not always true, but Steve Jobs impersonators will likely be in low demand). Don’t tell that to the folks at Funny or Die.

The New York Times ArtsBeat reports

It’s not as if we haven’t had enough time to make a decision about Groupon as we have watched it go from overnight sensation to hyped-up sensation to over-hyped sensation to IPO to a dramatic stock tumble to yesterday’s awful performance reports. No one is likely to be surprised by this fall from grace.

What has to surprise many is that CEO Andrew Mason has survived every last bit of this. He has been held up as a golden child on the way up to an immature kid during the fall. However, like a cockroach surviving a nuclear blast he seems to crawl from every bit rubble that Groupon leaves in its wake.

Last month, consumer review site Yelp hit a milestone – for the first time ever, they had over 100 million unique visitors in a single month. That number doesn’t include the 9.4 million unique users who accessed the site through Yelp’s mobile app.

Speaking at the Morgan Stanley Technology, Media & Telecom Conference, CFO Robert Krolik said,

46% of all Yelp searches originated from our app, and that’s of course, a direct consumer relationship. Somebody has already got the Yelp app on their phone, they’re hitting it and kind of going into Yelp and performing a search there. . . So while we’re still happy to have traffic coming from Google or whatever search engine, we’re seeing mobile as being a little bit of a game changer.

This looks like fun. Let’s pray that the trailer isn’t all there is to the movie but that’s a chance I bet more than a few digital marketing types will take.

If only this could really happen but, hey, stranger things have happened. I think ……..

For the SEO’s in the audience since it’s best practice to pay attention to what Matt has to say.

Happy linking! Or ‘unlinking’. Or ‘delinking’. Whatever. Good luck.