A survey by APCO Worldwide has produced a list of the top 100 companies.
According to Adweek
APCO surveyed 70,000 consumers in 15 major international markets about 600 of the world’s biggest brands to arrive at its top 100 rankings. Interestingly, the Washington, D.C., firm’s study measured eight emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.
Nancy Bachrach, an APCO senior advisor, said marketers “need to know which emotions affect [sales].”
Do you consider these emotions in your marketing efforts? It’s an interesting area to consider. Here is the list. Let us know your thoughts in the comments. My only thought is Yahoo is number 2?