What the Government Shut Down Means for Internet Marketers

Sorry, but the US Government is closed until further notice. Sounds weird but it’s true. As of this morning, all non-essential government workers are out of work for who knows how long.

Museums, national parks, The Food and Drug Administration will stop doing routine safety inspections and even some websites will stop functioning.

govern shutdown

Government agencies who have social media accounts will also stop posting and replying.

nasa social mediaHow does this all effect internet marketers? Let’s look at the possibilities:

The biggest issue is the impact on the economy. I’m not big on actual numbers. I prefer to look at the human side. Government workers have no idea when they’ll be paid again or if they’ll be paid for time lost. That means they’re going to stop spending on anything that isn’t essential. If those are your customers, you’re going to see a decrease in sales.

Find your Future on the Marketing Pilgrim Job Board

jobsearch“The resume focuses on you and the past. The cover letter focuses on the employer and the future. Tell the hiring professional what you can do to benefit the organization in the future.” ― Joyce Lain Kennedy

The Marketing Pilgrim Internet Marketing Job Board is a great place to find those opportunities that will help you show what you can do. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your September openings here.

Have you seen the new listings this week (as of September 27)? Here is a sampling:

Is CMO-CIO Tension Hindering Marketing Progress?

As marketing becomes more tech-centric it is becoming more and more apparent that there needs to be alignment between those who are trying to move products and impact the bottom line of a company and those who design, develop and execute the technical requirements necessary to help companies perform in the modern era.

In other words, marketing and tech pros have to learn how to get along. Actually getting along isn’t even close to being enough. What is likely to need to happen moving forward is that CMO’s and CIO’s will need to work hard to bridge the current chasm that exists between the two disciplines.

Accenture has produced an in-depth report, The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity, looking at the problems that exist between marketers and the tech side of the ledger.

Google Names Digital Capitals of Each State

ecitiesGoogle has identified what they believe to be the digital capitals of each state. Why? So we can argue over their choices, of course.

The Official Google Blog tells us

Given the importance of the web in growing our local businesses and our local economies, we worked with independent research firm IPSOS to analyze the online strength of local businesses in cities and towns across America. Businesses in these communities are embracing the power of the web to find new customers, connect with existing ones and fuel their local economies.

So did your town make the list? Why should it be there instead of the one that ‘represents’ your state?

eCities Listed 2013

Here in North Carolina I would not disagree with the choice of Cary. I bet some in Boston might take offense to not getting the nod in Massachusetts. How about Carlsbad, CA? What’s the matter San Fran? Losing your edge?

Go ahead and give us your choice and why.

Oracle’s Ellison on Google’s Page: Not a Fan

Oracle Android BattleBack in May Google won a significant court battle with Oracle over their use of Oracle tools in their Android OS. The result was basically that Google didn’t infringe on any of Oracle’ patents. So rather than getting a multi-billion pay day via the court system, Oracle got, well, nothing.

Time to move on, right? Well, not if you are Oracle’s oracle, Larry Ellison. The man who owns most of an Hawaiian island (in other words, he has A LOT of money) is still bitter over his perception of how Google is doing business.

In an interview with CBS’s Charlie Rose, Ellison let’s his feelings be known. Here is the transcript from CBS (hat tip to Business Insider).

Online Beats Dollar, Drug and Department Stores for Back-to-School Shopping

Since Deloitte started producing their Back-to-School survey in 2009, online has hovered around the 17% to 20% mark with shoppers. It was the eighth most popular place to look for clothes, school supplies and needed tech but not anymore. This year, online claimed the third place spot with 36% of parents saying they plan to hit the internet for deals this year.

making the grade

 

Specialty clothing stores are also up in popularity while Dollar Stores took a significant hit. The move away from discount stores doesn’t mean that people are willing to spend more. They plan on spending more, but they don’t see it as a choice. 34% said they expect to spend more because prices are higher than last year and – here’s a sad fact – because school supply budgets have been slashed leaving it up to parents to make up the difference.

Google Play Updates Web Store to Match Android Version

While it may not seem like such a big deal on the surface, the change that Google has made to the web version of its Play store indicates something about Google that is gaining momentum.

The store now has the more playful (pun intended) look that most of Google’s Android apps have taken with the use of colors and simply being more visually appealing, not to mention easier to navigate and actually find what you are looking for.

The new main page looks like this and was announced in a Google+ post

Google Play Store Web Redesign

Interestingly enough, what we are seeing from Google in a design sense is a simpler more consistent look that is a little flat but it’s effective. Considering some of the screenshots that have been shared about the new look and feel of iOS 7 could it possibly appear like Apple is going to mimicking Google’s design elements? Now that would be a switch for sure and likely to knock the world off its axis.