A Veteran’s Day Thank You from Marketing Pilgrim

Here at Marketing Pilgrim we like to count our blessings. After all, our namesakes considered themselves blessed to come to a new land, so it makes sense.

In the US, on this Veteran’s Day we would like to simply recognize our readers and all other people who have served the United States in the armed forces in any way, manner, shape, or form.

Regardless of one’s political leanings we all need to recognize those who risk it all so we can remain free. It’s humbling to think that today’s armed forces sign up for service and are not drafted. This makes it even more amazing considering the hardships many vets and their families have endured as a result of their service.

Words often feel like they fall short in situations like this but it’s all we have. Thank you to all of our vets. We are indebted to you as a nation.

THANK_YOU veterans

Look! It’s a Data Center! It’s a Google Glass Store! It’s an ….. ‘Unprecedented artistic structure”

google-logo1Sometimes it’s more fun to speculate about a mysterious structure as to what we want it to be but when it turns out to be something else all together the yawning begins.

Such is the case with the floating pile of shipping containers that has been speculated upon for weeks while floating in the San Francisco Bay. Was it the mysterious floating data center that had been patented by The Goog years ago? If so, how would they get Internet connectivity to and from it? Would there be balloons? Oh my! What are those crazy guys at Google up to?!?!?!

Turns out, not much, unless you think this is a satisfactory end game for the structure. SFGate.com reveals

The barge portion of the Google barge mystery is only half the story — when completed, the full package is envisioned to be an “unprecedented artistic structure,” sporting a dozen or so gigantic sails, to be moored for a month at a time at sites around the bay.

Documents submitted to the Port of San Francisco show that the barge’s creators have big plans for the bulky box now docked at Treasure Island.

When it’s done, the barge’s backers say, the 50-foot-tall, 250-foot-long structure made of recycled shipping containers will be flanked by sails “reminiscent of fish fins, which will remind visitors that they are on a seaworthy vessel.”

Oh goody!

An artist’s rendition shows this:

39 tips from London Conversion Conference

Website owners are spending 9x as much money getting people to their website than they do converting them, however most websites still have a conversion problem! At this year’s Conversion Conference in London, Gareth Davies from Marketing Pilgrim was on hand to listen to some of the world’s leading conversion experts share some of their top tips.


Conversion graphic london

1. Every conversion rate is an average of many conversion rates, such as new visitors, return visitors, mobile etcí – Matt Althauser, Optimizely

2. Incentivize people in the company to come up with new testing ideas, you can even make it a game – Matt Althauser

3. Orbit presented higher priced items to Mac users when they arrived at their website and saw an increase in conversion – Matt Althauser

100 Most Loved Companies. Do You Agree?

A survey by APCO Worldwide has produced a list of the top 100 companies.

According to Adweek

APCO surveyed 70,000 consumers in 15 major international markets about 600 of the world’s biggest brands to arrive at its top 100 rankings. Interestingly, the Washington, D.C., firm’s study measured eight emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.

Nancy Bachrach, an APCO senior advisor, said marketers “need to know which emotions affect [sales].”

Do you consider these emotions in your marketing efforts? It’s an interesting area to consider. Here is the list. Let us know your thoughts in the comments. My only thought is Yahoo is number 2?

100 Most Love Companies

What the Government Shut Down Means for Internet Marketers

Sorry, but the US Government is closed until further notice. Sounds weird but it’s true. As of this morning, all non-essential government workers are out of work for who knows how long.

Museums, national parks, The Food and Drug Administration will stop doing routine safety inspections and even some websites will stop functioning.

govern shutdown

Government agencies who have social media accounts will also stop posting and replying.

nasa social mediaHow does this all effect internet marketers? Let’s look at the possibilities:

The biggest issue is the impact on the economy. I’m not big on actual numbers. I prefer to look at the human side. Government workers have no idea when they’ll be paid again or if they’ll be paid for time lost. That means they’re going to stop spending on anything that isn’t essential. If those are your customers, you’re going to see a decrease in sales.

Find your Future on the Marketing Pilgrim Job Board

jobsearch“The resume focuses on you and the past. The cover letter focuses on the employer and the future. Tell the hiring professional what you can do to benefit the organization in the future.” ― Joyce Lain Kennedy

The Marketing Pilgrim Internet Marketing Job Board is a great place to find those opportunities that will help you show what you can do. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your September openings here.

Have you seen the new listings this week (as of September 27)? Here is a sampling:

Is CMO-CIO Tension Hindering Marketing Progress?

As marketing becomes more tech-centric it is becoming more and more apparent that there needs to be alignment between those who are trying to move products and impact the bottom line of a company and those who design, develop and execute the technical requirements necessary to help companies perform in the modern era.

In other words, marketing and tech pros have to learn how to get along. Actually getting along isn’t even close to being enough. What is likely to need to happen moving forward is that CMO’s and CIO’s will need to work hard to bridge the current chasm that exists between the two disciplines.

Accenture has produced an in-depth report, The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity, looking at the problems that exist between marketers and the tech side of the ledger.