39 tips from London Conversion Conference

Website owners are spending 9x as much money getting people to their website than they do converting them, however most websites still have a conversion problem! At this year’s Conversion Conference in London, Gareth Davies from Marketing Pilgrim was on hand to listen to some of the world’s leading conversion experts share some of their top tips.


Conversion graphic london

1. Every conversion rate is an average of many conversion rates, such as new visitors, return visitors, mobile etcí – Matt Althauser, Optimizely

2. Incentivize people in the company to come up with new testing ideas, you can even make it a game – Matt Althauser

3. Orbit presented higher priced items to Mac users when they arrived at their website and saw an increase in conversion – Matt Althauser

100 Most Loved Companies. Do You Agree?

A survey by APCO Worldwide has produced a list of the top 100 companies.

According to Adweek

APCO surveyed 70,000 consumers in 15 major international markets about 600 of the world’s biggest brands to arrive at its top 100 rankings. Interestingly, the Washington, D.C., firm’s study measured eight emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.

Nancy Bachrach, an APCO senior advisor, said marketers “need to know which emotions affect [sales].”

Do you consider these emotions in your marketing efforts? It’s an interesting area to consider. Here is the list. Let us know your thoughts in the comments. My only thought is Yahoo is number 2?

100 Most Love Companies

What the Government Shut Down Means for Internet Marketers

Sorry, but the US Government is closed until further notice. Sounds weird but it’s true. As of this morning, all non-essential government workers are out of work for who knows how long.

Museums, national parks, The Food and Drug Administration will stop doing routine safety inspections and even some websites will stop functioning.

govern shutdown

Government agencies who have social media accounts will also stop posting and replying.

nasa social mediaHow does this all effect internet marketers? Let’s look at the possibilities:

The biggest issue is the impact on the economy. I’m not big on actual numbers. I prefer to look at the human side. Government workers have no idea when they’ll be paid again or if they’ll be paid for time lost. That means they’re going to stop spending on anything that isn’t essential. If those are your customers, you’re going to see a decrease in sales.

Find your Future on the Marketing Pilgrim Job Board

jobsearch“The resume focuses on you and the past. The cover letter focuses on the employer and the future. Tell the hiring professional what you can do to benefit the organization in the future.” ― Joyce Lain Kennedy

The Marketing Pilgrim Internet Marketing Job Board is a great place to find those opportunities that will help you show what you can do. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your September openings here.

Have you seen the new listings this week (as of September 27)? Here is a sampling:

Is CMO-CIO Tension Hindering Marketing Progress?

As marketing becomes more tech-centric it is becoming more and more apparent that there needs to be alignment between those who are trying to move products and impact the bottom line of a company and those who design, develop and execute the technical requirements necessary to help companies perform in the modern era.

In other words, marketing and tech pros have to learn how to get along. Actually getting along isn’t even close to being enough. What is likely to need to happen moving forward is that CMO’s and CIO’s will need to work hard to bridge the current chasm that exists between the two disciplines.

Accenture has produced an in-depth report, The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity, looking at the problems that exist between marketers and the tech side of the ledger.

Google Names Digital Capitals of Each State

ecitiesGoogle has identified what they believe to be the digital capitals of each state. Why? So we can argue over their choices, of course.

The Official Google Blog tells us

Given the importance of the web in growing our local businesses and our local economies, we worked with independent research firm IPSOS to analyze the online strength of local businesses in cities and towns across America. Businesses in these communities are embracing the power of the web to find new customers, connect with existing ones and fuel their local economies.

So did your town make the list? Why should it be there instead of the one that ‘represents’ your state?

eCities Listed 2013

Here in North Carolina I would not disagree with the choice of Cary. I bet some in Boston might take offense to not getting the nod in Massachusetts. How about Carlsbad, CA? What’s the matter San Fran? Losing your edge?

Go ahead and give us your choice and why.

Oracle’s Ellison on Google’s Page: Not a Fan

Oracle Android BattleBack in May Google won a significant court battle with Oracle over their use of Oracle tools in their Android OS. The result was basically that Google didn’t infringe on any of Oracle’ patents. So rather than getting a multi-billion pay day via the court system, Oracle got, well, nothing.

Time to move on, right? Well, not if you are Oracle’s oracle, Larry Ellison. The man who owns most of an Hawaiian island (in other words, he has A LOT of money) is still bitter over his perception of how Google is doing business.

In an interview with CBS’s Charlie Rose, Ellison let’s his feelings be known. Here is the transcript from CBS (hat tip to Business Insider).