Microsoft’s Free Web Virus Scanner a Privacy Concern?

InternetWeek reveals that Microsoft’s new Windows Live Safety Center sends information about your computer back to the company.

By default, the virus scanner reports back to Microsoft with details of the machine, including the operating system (its product ID, among other things), installed drivers, and installed applications. Microsoft said that the collected data would be used to “help us improve scanner features and make better recommendations.” The user can choose to not transmit some of this data by clearing a check box in the scanner window.

“If you elect to share your results with us, all reported information is anonymous. No personal information is collected,” Microsoft said.

Heineken Uses Google Images for Ad Campaign


Using Google Image Search for its online marketing efforts, Adverblog has the details.

Teens Don’t Blog With Strangers

ClickZ looks at the future bloggers…teenagers.

Nineteen percent of online teens create blogs while 38 percent read them, a new report from the Pew Internet & American Life Project finds.

According to the report, 62% of teens only read blogs of friends and family-members, preferring not to “talk to strangers”.

The most active segment among teenage bloggers is girls age 15 to 17. One quarter of online girls in that age group blog, compared to 15 percent of online boys of the same age.

That could suggest that we may see more of a balance among male and female bloggers in the future (most bloggers are male, although Girls Blog Too) or it could simply be that teenage girls – who are more likely to keep a diary – are simply taking their thoughts online.

Yahoo Upgrades Maps

Yahoo has given Yahoo Maps a facelift and adds lots of new features

Aside from being far more interactive (click and drag!), there are some major differences we think you’ll like.

* Multi-point driving directions. Get yourself from point A to B and on to C all in one map.
* Integrated Yahoo! Local. Includes our local search, a browseable interface, easy access to business ratings, reviews, and events.
* The new overview map (in the upper-right hand corner) helps you get your bearings. The little grey box representing your big map is even drag-able. Use it to move around rapidly without losing context.

The Top Ten Blog Design Mistakes

Bill Ives points to Jakob Nielsen’s Alertbox for a good list of usability factors to consider when publishing a blog.

Kim, Anything to add? :-)

A Look at New Google Patents

Over at Search Engine Journal, Loren takes a close look at recently filed patents from Google.

Google has applied for a patent, termed Personalization of placed content ordering in search results, to serve organic search results based on user profiles. Google has also applied for a similar behavioral targeting patent for its advertising network, but this seems to be a first from Google with plans to integrate user profiling into natural search results.

Designing Effective PPC Campaign Strategies and Tactics

By Ben Wills

As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential. Given the nature of pay-per-click search marketing (i.e.: ideally you would put a dollar in, and get two dollars out) and how easily your ad spend can escalate out of control, clear strategies and tactics will become the impetus of your search marketing campaign.

Before I go any further, it would be prudent to digress in order to define the linguistic distinction between strategies and tactics, and how they will be applied throughout this article. I feel that this distinction could, obviously, be used outside of pay-per-click, and I encourage readers to reflect on other ways that this distinction may be applied throughout perceptions in their organization.