iPorn Coming to a Video iPod Near You

Next time you’re on a plane and the guy next to you is staring intensively at his iPod, he may not be reviewing his Beck album collection – especially if new search engine Guba has anything to do with it.

According to Reuters

Guba is a subscription-only search engine that culls video files from the Usenet newsgroups, a huge repository of online content — much of it adult, pirated, or both.

Beginning this month, Guba will convert video files from Usenet into the format used by the iPod, known as H.264

“We can kid ourselves, but in the end it’s probably porn that people want,” said Guba Chief Executive Thomas McInerney. He noted that the site offers a “safe mode” to filter out adult content.

Microsoft Launches Web Software

Two new product announcements today from Microsoft…

The company will offer “Office Live” to help smaller companies grow and manage their businesses online. The service, which will initially be available by invitation only, will help companies build an online presence, automate key tasks and collaborate, according to Microsoft. It can be used separately or integrated with the Office suite of software used for applications like e-mail, scheduling, spreadsheets and word processing.

For consumers, Microsoft unwrapped a “Windows Live” service that combines tasks like instant messaging and e-mail and a service for creating Web logs. Among the new service’s features, users will be able to move information from one computer to another and can subscribe to a security service to help shield their PCs from viruses and other threats.

Mike Grehan on Keyword Density

My good friend, Mike Grehan, has a great article in ClickZ that downplays the importance of keyword density and instead looks at what you really need for great search success.

More than anything else, perhaps, you’ll realize there’s more to text analysis than the number of times a word appears on a page. And that’s basically all a crude keyword-density analyzer shows you.

As Garcia explained, “Neither term weight nor keyword density scores are measures of term importance, which can only be assessed through semantics, contextuality, and on-topic analysis.”

Spot on. That’s the exact reason why I partnered with Mike Marshall, the creator of our SEMLogic technology (which uses artificial intelligence and LSI).

More Proof Online Searches Lead to Offline Sales

Yahoo has released details of a survey that further strengthens the relationship betweening online searches and offline sales.

Working with Compete, Inc., Yahoo analyzed the online shopping behavior of a panel of two million internet users and conducted a survey of over 400 apparel shoppers who used search, visited one of 49 apparel retailer or manufacturer sites and subsequently purchased apparel offline.

The key findings include:

Search Influences Offline Purchasing
According to the findings, 78% of people who purchased apparel offline after using Internet search reported that search influenced their store visit and purchase. Nearly half (47%) of these buyers have also purchased apparel online and spend 26% more on apparel annually than those who do not use search.

Google Fails to Move Microsoft Suit to California

According to PC Pro, Google has failed in its attempt to have the case brought by Microsoft over its ex-employee Kai-Fu Lee to be heard in California.

Google Devolving Advertising?

Do you remember the time when Yellow Pages ads were about the most effective form of print advertising for small businesses?

That was a few years ago, before Google brought PPC to the masses. Now, according to WSJ, Google would like to take SMBs back to the dark ages by offering print ads.

Google co-founder Sergey Brin told investors earlier this month that its magazine-ad deals are part of a test, although he added that “hundreds of other publications have expressed interest in participating.” The company won’t discuss further specifics of the magazine “test” or any other possible ad brokering activities under consideration. But it is likely that any Google system will provide tools to make it easier for advertisers to target a susceptible audience and track the ads’ performance, as Google’s online ads have done. One possibility: a system of counting the phone calls to toll-free-response numbers featured in Google-placed print ads. That way, advertisers could gauge the success of their ads and Google could charge advertisers only for each response they get — as it does online.

Dan Gillmor Not Happy With Forbes’ Attack on Blogs

Dan Gillmor’s feathers are ruffled by a new story from Forbes and I can’t say I blame him. The article in question pretty much labels bloggers as low-lifes who love to cause trouble.

I would never do such a thing but for kicks, how about we all link to Forbes using “trashy magazine“. :-)