Do You Believe This?

Take a look at this chart from eMarketer/MarketingSherpa

I’m obviously a big fan of online marketing, but there is no way that B2C marketers are allocating 56% of their marketing budget for online marketing. 6% maybe, not 56%!!!

eMarketer provides a subtle caveat…

Though undoubtedly skewed somewhat by MarketingSherpa’s readership — including marketers in e-commerce, multichannel retail, travel/hospitality and financial services — the survey’s respondents reported that overall online advertising accounted for a large part of their budgets

“Skewed somewhat”?? How about skewed a WHOLE lot. Oh well, I’m sure us SEMs will use the chart in our proposals to show would-be clients that they need to spend more online and catch-up with their peers. ;-)

U.K. Online Adspend Up 62 Percent

MarketingVOX reports

Internet ad spending in the U.K. increased to $861 million in the first half of the year, up 62 percent from the first half of 2004, and is now worth more than outdoor advertising…Online advertising accounted for 5.8 percent of the U.K. advertising market in the first six months of 2005, more than outdoor’s 5.1, and well ahead of radio’s 3.6.

Sun Microsystems and Google Announce Partnership

Stephen Shanland comments on the announced deal that will make it easier for consumers to acquire Sun’s Java runtime, Google’s Toolbar and the OpenOffice.org desktop suite.

Sun will include Google’s Toolbar as a downloadable option to consumer versions of its Java runtime environment. In addition, the companies will explore future opportunities to “promote and enhance Sun technologies” such as Java and the OpenOffice.org suite.

Can Google Beat Microsoft?

Interesting article at InformationWeek looks at the new book by Stephen E. Arnold, “The Google Legacy” which suggests that Microsoft could be the hunter that became the hunted.

“Bill Gates is basically in the same spot he had IBM in. IBM was challenged by Microsoft and IBM didn’t understand Microsoft’s business model. It’s history repeating itself.�

Arnold, author of “The Google Legacy�, said in an interview this week, that it appears that Microsoft doesn’t understand Google in much the same way that IBM didn’t understand Microsoft 20 years ago. “It will be the Googleplex from 2004 to 2020 – a network paradigm,� said Arnold. “It will be enabled by Google’s approach to innovation.�

Hat-tip to Slashdot.

First Ever Wedding Proposal via Search Engine

Congrats to Barry and Yisha.

Blog Tagging Is Too Much Work

Elizabeth Albrycht is crying out for someone to make “tagging” blog posts a little easier.

I want a cheat sheet sidebar I can drop onto my blog with pre-coded tags I can simply click on. Or maybe a drop down menu built into TypePad I can populate with my favorite tags. I’d like others to be able to tag my own posts (hey, share the workload). Until I have at least one of the first two, my tagging will always be sporadic and half-hearted.

I’d just like to see Blogger offer the ability to categorize my blog posts. I’m a loyal Blogger user, but com’on guys, time to deliver.

MapQuest Founder Enters Local Search Space

I was just think to myself that eWeek hadn’t really published a good search engine article since Matt Hicks left to join a PR firm. Then low and behold, Ryan Naraine pops-up with this interesting story on Local Matters, a 150-employee start-up that hopes to become the dominant player in the local search space.

Using partnerships with directory listings services around the world, the Local Matters platform combines nifty online mapping technology with a comparison-shopping engine for local businesses, even those without an online presence…By returning search results for small businesses that do not have Web sites, Evans argues that his company can outperform local search services from Google Inc., Yahoo Inc., Microsoft Corp., America Online Inc. and Amazon.com’s A9 engine.