Paid Search Expected to Outpace Display By 2010

Paid Search continues to grow at a frantic pace, according to ClickZ.

The category accounted for 34 percent of total online ad spending in 2004, or $4.2 billion in spending. In 2009, paid search will draw even with display advertising, with both bringing in around $6.9 billion. By 2010, paid search, including paid listings and paid inclusion, is expected to equal 40 percent of the online ad spend, or $7.5 billion.

IAC Kills the Ask Jeeves Butler

A moment of silence, please as we mourn the loss of one of the world’s most recognized butlers…..

…ok, that’s enough.

IAC is changing the name of Ask Jeeves to simply Ask.com. As a result, the company is dropping the mascot.

Jim, Steve…can I have him? ;-)

Google Uses Blog to Defend Print Lawsuit

Battelle likes the fact that Google is using its own blog to defend the recent lawsuit filed by the Authors Guild.

From the Google post…

Let’s be clear: Google doesn’t show even a single page to users who find copyrighted books through this program (unless the copyright holder gives us permission to show more). At most we show only a brief snippet of text where their search term appears, along with basic bibliographic information and several links to online booksellers and libraries.

BBC Launches Its Biggest Online Marketing Campaign

According to NMA (via Adverblog), the BBC is about to embark on its most ambitious online marketing effort yet.

The creative will take live RSS feeds from BBC news sites and link in with IM services. Users of MSN Messenger in Europe and ICQ in the US will be able to sign up to a world news feed, with the service promoted across the MSN network and ICQ.

If a major news story breaks the advertising will be increased with instantly updated creative across rich media overlay and standard banner ads with bespoke messaging and imagery.

Aunty Beeb will conduct the campaign for 6 months and will target Western Europe and the US.

Yahoo Search Marketing Hires Ron Belanger

Ron Belanger makes a quick juke and ends up at Yahoo.

Yahoo! Search Marketing, a subsidiary of Yahoo! Inc., today announced that it has hired Ron Belanger to be a Senior Director of Global Advertiser Strategy and Development. Ron’s extensive media background, search marketing experience, and e-commerce consulting experience will be a valuable asset for search marketing customers in helping them take full advantage of search marketing as an effective marketing and advertising tool.

The release goes on to tell us how great Ron is. ;-)

Google Does Wi-fi?

Google may be ready to offer a wi-fi service.

A new download, dubbed, “Google Secure Access,” is designed to “establish a more secure connection while using Google WiFi,” according to the Web site.

Super Secret Google Event, Not So Secret

According to CNet

Google is planning a partner forum for about 400 people, including bloggers and journalists from major media outlets, and is prohibiting participants from writing about it, according to a search engine industry expert.

I’ll donate an extra $100 to the Katrina efforts if there isn’t a single leak from this event. ;-)