Yahoo Unveils Instant Search Feature

Via CNet

Yahoo is set to launch a new beta feature on its search Web site on Thursday. Called Instant Search, the feature interprets what a search is likely to be as the user is typing and automatically displays what it deems the most relevant result. In many cases, instant answers will be provided in the form of Yahoo Search Shortcut results. The optional feature automatically corrects spelling, as well.

Danny has more.

Yahoo Launches New Email Interface

Charlene Li is raving about Yahoo’s beta launch of its new web mail client.

Anyone have a spare invite?

Google Wins First Round of Dr. Lee Battle

According to Google’s Associate General Counsel, Nicole Wong, the company has won a ruling that will allow Dr. Kai-Fu Lee to immediately begin work.

The war is not over yet, as CNet explains.

Hat-tip Dr Steven Gelbard

Google Does Blog Search

Is this the end for Technorati, Feedster et al? Google has today announced the launch of Blog Search.

Blog Search includes content from blogs all over the web (in other words, not just from our own service, Blogger). And we’re continuously adding new content, very nearly in real time. That way you can find commentary on breaking news as it’s being created by millions of individuals. Or get the latest take on the premiere of a new TV show.

SEO Outperforms PPC

According to a new iProspect study, SEO realizes a higher ROI than PPC.

iProspect President, Robert Murray commented on the findings, ”Three times as many marketers who outsource the management of their natural search engine optimization and also participate in pay per click advertising recognize a higher ROI from SEO than from PPC.

MSN Seeks Forum Members Help in Improving Search Results

Eric Lander reports that MSN is seeking advice from the members of Webmaster World on how to improve their search algorithm and user experience.

I don’t know, those WW folks are a shy bunch. ;-)

Oodle Targets College Audience

According to ClickZ, classified search engine Oodle (love that name) is broadening its regional classifieds aggregation strategy to include classifieds sites targeted toward students at colleges and universities.

College students are a ripe, but underserved audience for classified ads, Faith Sedlin, co-founder and VP of marketing at Oodle, told ClickZ News. “They’re online all the time — more than 90 percent are online every day. And they’re bargain-hunters,” Sedlin said. “We think they’re underserved because they’re not seeing all of the listings out there.”

If they could figure out how to tap into the 50+ audience range, they too are ripe for the picking. My parents (and in-laws) love going to yard sales and finding bargains. “Oh look, a cream-pourer in the shape of a kitten and only $2!!!”