The “Google of” Blog Search Engines? Yawn!

The “Google of” tag is now reaching the blog search engine space with this article at WSJ. Subscribers can read about the different search engines focusing on blogs and how they can vary in results.

For those who want just a small taste of what prominent bloggers are saying, DayPop is a good place to go. It culls its search results from fewer than 60,000 blogs chosen by editors. That means it’s likely to offer up relatively few links to well-known bloggers like Andrew Sullivan and Dan Gillmor. Sites like Technorati, Feedster, IceRocket and BlogPulse scour far more blogs — between 15 million and 20 million each — so searches on those sites deliver far more results, often from obscure sources. While Technorati and BlogPulse focus exclusively on blogs, other sites — Feedster and IceRocket included — offer the option to bring in mainstream news sources.

MSN Search Adds RSS Search Operators

Pandia is reporting that MSN has added special search operators that allow you to search only RSS and Atom feeds.

Use the feed: operator to search for documents that are RSS or atom feeds. For intance, you can type feed:pandia into the MSN search box if you want to find Pandia’s search engine news feed.

Obviously don’t try “feed:marketingpilgrim” just yet, but give us a few weeks. ;-)

Affiliate Company LinkShare Sells for $425m

According to MarketWatch (via Webmasterworld) Linkshare is being bought by Rakuten a Japanese Internet portal operator. The all cash deal is expected to close in 4 to 6 weeks.

Sun Microsystems Working on Search Software

Looks like Sun is working on three different software projects that are designed to help the world find what it needs.

Lots of details, but here’s the 411…

…a system that studies the sound qualities of a song a user likes. It uses that information to find similar or diverse music, depending on the listener’s mood.

…software that would automatically organize text documents into folders with related files.

…the speech search project, Sun researchers are using speech recognition technology to create a searchable index of text. It combines that with time stamps on the recording so users can zero in on the audio snippet they’re looking for.

There you go, that should save you a few minutes of reading. ;-)

Ex-Microsoft Exec Alleges Incompetence Forced His Move to Google

AP has details of former Microsoft Corp. executive Kai-Fu Lee’s testimony. Which includes…

The former executive testified that one of the lowest moments of his career with Microsoft was a conversation in which Gates yelled at him and said that the company had been “f—–” by the Chinese people and its government. Lee did not clarify the context of Gates’ comments.

Seems there is no love lost between Google and Microsoft. This is better than The Young and the Restless.

Stretching the Google Brand Too Far?

The Houston Chronicle (via SeattlePI) asks if Google might be stretching its brand just a little too far. The article points to the recent launch of Google Talk and the shift away from pure “search”.

Google Talk, is such a radical departure that the company had to change its near-legendary “10 Things We Know to Be True” page at because, well, one thing wasn’t true anymore. This page used to say, “Google does not do horoscopes, financial advice or chat.”

I’ve mentioned before that Google runs the risk of brand collapse, but I don’t think they are anywhere near that, yet. Their brand still remains strong and I think a controversial product launch – not the volume of new products – could be the only thing to bring them down, at least a notch or two. They managed to side-step the controversy that came with the Gmail launch, but another new product that over-steps the bounds of either privacy or security, could see the beginning of the demise of Google’s rubber-band brand.

Direct Marketers See Cents in Online Advertising

MarketingVOX points to a new survey that reveals…

…41 percent of direct marketers’ marketing budgets are being allocated to online channels this year, and 57 percent of direct marketers plan to increase their online spend in 2006

They’re also seeing 25% of total revenue originating from their online sales, with seach marketing a key factor.