Since Deloitte started producing their Back-to-School survey in 2009, online has hovered around the 17% to 20% mark with shoppers. It was the eighth most popular place to look for clothes, school supplies and needed tech but not anymore. This year, online claimed the third place spot with 36% of parents saying they plan to hit the internet for deals this year.
Specialty clothing stores are also up in popularity while Dollar Stores took a significant hit. The move away from discount stores doesn’t mean that people are willing to spend more. They plan on spending more, but they don’t see it as a choice. 34% said they expect to spend more because prices are higher than last year and – here’s a sad fact – because school supply budgets have been slashed leaving it up to parents to make up the difference.