Google Play Updates Web Store to Match Android Version

While it may not seem like such a big deal on the surface, the change that Google has made to the web version of its Play store indicates something about Google that is gaining momentum.

The store now has the more playful (pun intended) look that most of Google’s Android apps have taken with the use of colors and simply being more visually appealing, not to mention easier to navigate and actually find what you are looking for.

The new main page looks like this and was announced in a Google+ post

Google Play Store Web Redesign

Interestingly enough, what we are seeing from Google in a design sense is a simpler more consistent look that is a little flat but it’s effective. Considering some of the screenshots that have been shared about the new look and feel of iOS 7 could it possibly appear like Apple is going to mimicking Google’s design elements? Now that would be a switch for sure and likely to knock the world off its axis.

Have a Safe and Happy 4th of July

Pilgrims in the States have a day (actually a long weekend for many) of time away from the stresses of the every day world to celebrate Independence Day.

Enjoy your time with family and friends, stay safe and think, even for just a moment, about the price of freedom.

See you tomorrow!

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Your Chance to Win an iPad Mini Extended Until July 7, 2013

We have been so excited to see all of the responses to our 2013 Reader’s Survey so far. If you have responded our survey we thank you in advance!

If you have not yet had a chance, we have good news for you. We have extended our drawing until July 7th! Fill out the survey now and the iPad Mini may be yours by the end of this week. :-)

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

Google Groups Gets Update

Google Groups Screen ShotInternet confession time. I didn’t even realize there was a Google Group’s old version so today’s update is less of a “Oh that’s nice” and more like a “Oh crap another thing I am not an expert in!” moment.

At least I admit that I don’t use every possible product, service, gadget or whatever is in the busy Internet marketplace. I have used Yahoo! Groups in the past but I couldn’t tell you if that still exists (does it?).

At any rate, it really doesn’t mean diddly whether I do or don’t know anything here because for those who use Google Groups you are now moving forward with the new version whether you want to or not. From the Official Gmail Blog we get

Negative Comments on Unpublished Facebook Page Posts…Good or Bad?

facebook-icon 1Being Facebook advertisers, we all know a lot of social community managers and know what’s on their minds. Recently, many have been asking about negative comments on unpublished page posts, one of the newest (and best-received) advertising options on the platform.

Since the introduction of unpublished page posts on the newsfeed (more on how they work here), there are a lot more chances to see advertisements that some people want to comment on. Some comments are negative; some are positive. They range from totally necessary customer service requests to absolutely weird statements on the nature of the universe.

So, what are we as advertisers supposed to do about them? Are they negatively impacting a brand’s image on Facebook? The answer is of course that we don’t totally know yet. It’s both yes and no. But the quality of the comments – the relevance of the comments – does tell us something valuable about our targeting.

Complete our Reader Survey Now for a Chance to Win an iPad Mini!

ipad miniWe hope you will take about 2 minutes to complete the following reader’s survey. We have had a great response so far and we only have 8 more days to enter you in the drawing. We would love to hear from you!

Each person who completes the survey will be part of a drawing on June 28, 2013 for an iPad Mini.

Thanks for your time and for your continued support.

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

Most Serious Mobile Concerns Around Navigation, Screen Sizing and Forms

On occasion I get a report that is ‘pitched’ to me that is really well worth the read.

Today, that report comes from Econsultancy in association with IBM Tealeaf. The report titled “Reducing Customer Struggle 2013″ covers a lot of ground. Too much in fact for one post so I cherry picked one piece of data that might be either reassuring (as in “Phew, we are not alone!”) or upsetting (as in “I want that problem to go away now!”) to those concerned with the mobile aspect of your company or brand.

Apparently, some of the biggest issues of the mobile space are regarding navigation and screen size with an increasing level of concern around filling out forms on a mobile device (which usually sucks for me at least). Not a surprise but it is something that needs to be brought to the forefront so that it can be handled by the industry. Personally, I can’t tell you how many times poor mobile navigation or improper sizing has hurt my experience with a brand.

Here are the most serious issues the companies see facing their customers in the mobile space according to the findings.

Econsultancy Most Difficult Mobile Issues