Mcommerce Growth Projections Show Mobile Shopping Getting Stronger

eMarketer has shared findings that give marketers insights into the increasingly critical world of Mcommerce (mobile commerce).

In case you missed it, the Year of Mobile came and went pretty quickly. Now we simply live in a mobile world. This is sea change kind of stuff not some specific moment in time as we like to define things at times. As a result, ecommerce is moving to mobile devices more and more and that trend is not likely to stop. Here are the growth projections from eMarketer.

US Retail Mcommerce Sales Projections

Personally I don’t like this kind of graphical representation because those who are simply glancing at the chart will see a perceived downward trend. Translated: People don’t pay attention like they should. All this chart shows is that at the start of any new long lasting trend the percentage of growth looks less impressive as adoption rates increase over the years. This is the same kind of trending that used to make people frown upon 40% growth reports from Google. Be careful.

One thing that is very important to note in all of this will be the role that tablets will play in Mcommerce.

Happy New Year From Marketing Pilgrim

Have a happy and safe new year celebration. We hope 2013 brings you all the best.

We will see you again on Wednesday January 2, 2013.

Happy New Year

Consulting the Marketing Pilgrim Crystal Ball: Trends for 2013

New-Year-2013It’s the last day of the year, time to stop looking back and start looking at the future. Here are my predictions in regard to the hot marketing trends of 2013.

Mobile Done Right

2012 may have been the year mobile marketing found its legs, but 2013 will be the year we get it right. Instead of simply pushing online content out to smartphones and tablets we’ll start creating content specifically designed to take advantage of mobile’s strengths. That means content that can be manipulated by touch, better targeting by location and time zones, and ads that are really tools to help consumers do one thing better and faster.

Customer Service Instead of Daily Deals

What If There Were No Google, Amazon, Apple or Facebook?

The Wall Street Journal published this nice comparison of the powers that be on the Internet.

Let’s face it, if these services went away today would the vast majority of the world find the Internet as useful and manageable? Of course, one could argue that other players would ‘fill the void’ but imagine that there weren’t those either.

Imagine there was always just average search engines (if any at all). Imagine if you had to go everywhere for everything instead of landing at Amazon and shopping for it all. Imagine no Facebook (that one is a little easier to do I must admit) or that Apple and its app world didn’t help make sense of it all.

Hmmm. What do you think?

Big Four Compariosn

Merry Christmas

Merry Christmas to all of our readers. We will be back on December 26th.

Christmas Star

16 “For God so loved the world, that He gave His only begotten Son, that whoever believes in Him shall not perish, but have eternal life. 17 For God did not send the Son into the world to judge the world, but that the world might be saved through Him.

John 3:16-17 (NASB)

Unruly Reveals the Top Brands and Concepts on the Social Video Charts

If you want to know what’s happening in the social video space, look no further than Unruly’s Viral Video Chart. This constantly changing Top 20 list is a window into the wacky world of online video but it’s also proof of the enormous power behind this new kind of media.

Take a look at this chart which shows the most shared social video brands of the past year.

unruly most shared brands

I was surprised to see Google on the top of the list because I couldn’t think of a single “Google brand” video. So I went searching and found. . . ironically, that they just released their annual Zeitgeist 2012: Year In Review. This video encapsulates all of the most searched stories of the year in under 3 minutes. It’s very inspiring. So here’s one more share for Google who climbed six places to make the top of the viral chart.

Google Apps No Longer Free to Anyone New To the Service

I have to admit that this news doesn’t surprise me at all. It’s a little disconcerting because once Google gets away from the free model on anything that is already large and still a lot of room to grow, like Google Apps, the rest of the freemium world will follow suit. Actually, if the paid version of the suite of productivity gets what is being promised as a result of generating revenue it would be a good thing.

The Wall Street Journal tells us

Sundar Pichai, Google’s senior vice president in charge of Google Apps, said Google wants to provide small businesses that use the free version of the software with dedicated customer support—something only paying customers currently get. “We’re not serving them well,” he said of the free users.