Happy Thanksgiving from Marketing Pilgrim

We want to wish everyone a very Happy and safe Thanksgiving holiday.

If you are looking forward to the shopping just as much as the food and football we, as marketers, appreciate that and we hope all of your bargain hunting goals are met.

We thought that it might be interesting to share Abraham Lincoln’s presidential proclamation from 1863 that turned the traditional holiday celebration into a national holiday in the US.

This proclamation came at the height of the Civil War and uses language you are not likely to hear from politicians these days.

Happy Thanksgiving everyone. God bless you and yours.

October 3, 1863

By the President of the United States
A Proclamation

The year that is drawing toward its close has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature that they cannot fail to penetrate and soften the heart which is habitually insensible to the ever-watchful providence of Almighty God.

In the midst of a civil war of unequaled magnitude and severity, which has sometimes seemed to foreign states to invite and provoke their aggressions, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere, except in the theater of military conflict; while that theater has been greatly contracted by the advancing armies and navies of the Union.

5 Squishy Tips for Account Transitions

This post comes from one of our guest bloggers, Susan Waldes of PPC Associates.

Here at PPC Associates, we’ve been growing super-fast as we quickly blow (blew) past the 50-employee benchmark. Growing so fast means dealing with a lot of account transitions.

We’ve grown junior team members into solid account managers and passed meatier accounts to them. We’ve worked on aligning the best personality and geographic matches possible. Sure, we have checklists, timelines, and transition call agendas and all the administrative pieces, but we’ve also learned some less tangible – I call them “squishy” – tips that make the transitions as seamless as possible from the relationship management side and keep all parties feeling happy and good.

Sponsor: 12 Statistics that Make the Business Case for Pinterest

Yeah, you’ve heard it — Pinterest finally rolled out official business accounts. But amongst all the press, excitement, and changes, have we stopped to consider why Pinterest made the move?

Like any good company, Pinterest debuted as a site for the consumer, not the business. But as it grew, it closely monitored who was using its pinning site, how its being used, and what impact it has. All this analysis must have amalgamated to prove the need for business accounts.

Now while Pinterest isn’t going to release reports on its user experience testing, that’s no reason why us marketers can do some research ourselves! Here’s 12 statistics from various studies that clearly highlight why Pinterest should be used for business, therefore making sense for Pinterest to create accounts for these businesses.

12 Statistics that Make the Business Case for Pinterest

1) Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore)

2) U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site. (Source: shop.org)

Google Fiber Goes Live in Kansas City

We have tracked the Google Fiber story since the times that Google was accepting applications to the choice made for Kansas City, KS to be the first city to get Google Fiber to the addition of Kansas City, KS to the troubles of installation to now the final delivery.

Let’s just say it has been interesting to watch and it will likely make many jealous when they hear that the users of Google Fiber are getting an average of 600-700 mbps out of the gate which drops off to a mere 200 mbps through wireless. I want some, how about you?

The whole thing has created some interesting circumstances like the story from Ars Technica about someone who is investing in start-ups in the new Google Fiber Zone.

In Honor of Our US Veterans

Yesterday was Veterans Day in the US where we honor those who have served in our country’s military at any point in our history. Today, many people will have a day off from work or school in honor of this observance. We want to help folks remember that this ‘vacation’ day was earned and not simply created.

Thank you to those who have served and sacrificed for the United States of America.

Also, thank you to those currently on active duty. We appreciate you and may God bless you and your families.

Google Introduces ‘JAM With Chrome’ Interactive Web Music App

OK. First off I know this is a stretch with regard to the marketing applications of Google’s new ‘JAM With Chrome‘ app but I found this to be really interesting in a way that makes one wonder what else can and is being done along similar lines.

Real simply this interactive web application is browser based and allows for people to play an instrument and have their friends join in. Check out the video from the Google blog post.

It’s Election Day – GO VOTE!

Stop reading and vote.

In the US, it’s your one chance to say your piece and not have anyone yelling at you or calling you names or questioning your IQ.

Take advantage of it.