Hulu, the online streaming video service, has just announced a snazzy new upgrade to go along with Microsoft’s newest operating system, Windows 8. Since I like Hulu, I thought I’d use their new design to point out some trends that online businesses can use to elevate their own branded properties.
It’s all about the grid
These days, website design is all about rows of graphical boxes that fit together like an old fashioned slider puzzle. We see it on Pinterest, the new MySpace, StumbleUpon and Facebook.
The new Windows 8 interface is all about the grid, using colorful boxes and graphics as navigational tools. Want to watch Family Guy on Hulu – click the box. No more tiny icons or long lists of links. This option works best with tablets and other touch screen technology, but the main point is that the grid is in.