Get Ready for Defiance – Dodge Partners with Syfy on this Massive Media Experiment

Imagine Greater.

Imagine a scripted TV series with plot points that tie directly into a massive multi-player online game.

Imagine a car company that doesn’t mind getting dirty for the sake of the story.


You don’t have to imagine! Just tune in tonight for the premiere of Defiance – the new Syfy series with a massive marketing scheme, the likes of which we’ve never seen before.

First, we set the scene:

Featured Job: Oxfam Looks for Search Marketer to Help Do Good

oxfamlogo2Oxfam America is one of those rare organizations that seems to truly get it. Not only are they trying to do good by helping stamp out (insert your favorite form of injustice here) they are doing it using the Internet in ways that should make other non-profits stand up and take notice.

When we saw that they are looking to find a top notch search marketer for their Boston operations it only made sense to put this great opportunity in front of some of the best search marketers in the world: our audience.

We asked a few questions of the folks at Oxfam, in particular Megan Weintraub and Victoria Marzilli, to give you some insight about this great opportunity. Hat tip as always to my friend, Bob Ferguson, who helps keep me informed of Oxfam’s efforts and keeps the music flowing.

EBay Takes on Amazon with Lower Fees, Local Offer App and Big Data Sales

new-ebay-logo,9-C-352848-13eBay is preparing to do battle with Amazon for the title of Top Shop. They made several announcements this week that were both smart and surprising.

First, AdWeek says that eBay is now prepared to open up their big data box to advertisers. With both buyers and sellers and their parental link to Paypal, eBay has access to an enormous amount of customer data.

eBay’s head of digital display in North America, Stephen Howard-Sarin spoke about the change at AdExchanger’s Programmatic I/O conference;

Someone might be OK with—and even appreciate—eBay knowing who they are and what pair of shoes they’ve bought or are looking to buy. However, “they expect eBay not to tell anybody else who they are. But that doesn’t mean we can’t create segments of shoe shoppers and let someone like Zappos—or actually not Zappos [which is owned by Amazon]—to target against those shoe buyers.”

Marketing Pilgrim Will Return After Some Good News

We will take a break today from bringing you the news on Internet marketing. Our well received new feature ‘The Beal Deal‘ interview series will be back tomorrow as Andy continues to interview the best and brightest of the online marketing world.

In the meantime, here is a video with some Good News for anyone who wants to hear it on this Good Friday.

Have a happy, safe and blessed Easter weekend.

A Good Place To Look On A Friday – Marketing Pilgrim’s JOB Board

fridayIf you are looking for a new job as this week comes to an end then you should check out the Marketing Pilgrim Internet Marketing Job Board.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well.


**UPDATED as of March 21, 2013** Here is a quick sampling of some of the jobs listed currently.

Social Media and Web Marketing Specialist – Sisters of Mercy of the Americas – Silver Spring, MD

Vice President of Digital Marketing – FirstPro – Atlanta, GA

Director of Marketing – MarketShare – Los Angles, CA

Marketing Manager – CarbonCure Technologies Inc – Halifax, NS, Canada


Check out our full listings on our Internet marketing job board or find that next great hire

Google Keeps Its Productivity Focus with Google Keep

Google Keep Logo 2Google is not resting on its search laurels anymore and with the introduction of Google Keep now people might understand even more how Google is about productivity more than it is about anything else.

As described in the Google blog the Keep service is

Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all…it’s rarely where you need it when you need it.

To solve this problem we’ve created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.

As is Google’s way, here is their video introduction of the service.

Is Funny or Die’s Steve Jobs Movie Parody Risky?

Steve Jobs Funny or DieWe live in a day and age where tech giants are often elevated to cult leader status. This isn’t any different than any other day or time. Human beings like to deify regular people for some reason (that reason eludes me but that’s just me, right?).

As modern day idol worship there is arguably none stronger than the one and only Steve Jobs. I have a feeling that 40 years from now we may be hearing of Steve Jobs ‘sightings’ like we used to from Elvis Presley fans who desperately wanted to believe that the king was not dead.

Well, when this kind of zealous following surrounds someone it generally isn’t great business to parody that person (although considering the caricature of the real person ‘today’s’ Elvis has become and the cottage industry that exists around him that’s not always true, but Steve Jobs impersonators will likely be in low demand). Don’t tell that to the folks at Funny or Die.

The New York Times ArtsBeat reports