A study conducted just last week gives a little insight as to how viewers lok at the Super Bowl and the ads that are just as much part of the experience for many as the game itself.
No surprises really. What is always a surprise is the wise variety of reactions to the ads as to whether they were effective, entertaining, a waste of time, an embarrassment etc, etc.
Personally, I haven’t seen much that was really all that impressive in recent years. In fact, I am often a little surprised at what people think is a good ad.