EBay Takes on Amazon with Lower Fees, Local Offer App and Big Data Sales

new-ebay-logo,9-C-352848-13eBay is preparing to do battle with Amazon for the title of Top Shop. They made several announcements this week that were both smart and surprising.

First, AdWeek says that eBay is now prepared to open up their big data box to advertisers. With both buyers and sellers and their parental link to Paypal, eBay has access to an enormous amount of customer data.

eBay’s head of digital display in North America, Stephen Howard-Sarin spoke about the change at AdExchanger’s Programmatic I/O conference;

Someone might be OK with—and even appreciate—eBay knowing who they are and what pair of shoes they’ve bought or are looking to buy. However, “they expect eBay not to tell anybody else who they are. But that doesn’t mean we can’t create segments of shoe shoppers and let someone like Zappos—or actually not Zappos [which is owned by Amazon]—to target against those shoe buyers.”

Marketing Pilgrim Will Return After Some Good News

We will take a break today from bringing you the news on Internet marketing. Our well received new feature ‘The Beal Deal‘ interview series will be back tomorrow as Andy continues to interview the best and brightest of the online marketing world.

In the meantime, here is a video with some Good News for anyone who wants to hear it on this Good Friday.

Have a happy, safe and blessed Easter weekend.

A Good Place To Look On A Friday – Marketing Pilgrim’s JOB Board

fridayIf you are looking for a new job as this week comes to an end then you should check out the Marketing Pilgrim Internet Marketing Job Board.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well.

 

**UPDATED as of March 21, 2013** Here is a quick sampling of some of the jobs listed currently.

Social Media and Web Marketing Specialist - Sisters of Mercy of the Americas – Silver Spring, MD

Vice President of Digital Marketing – FirstPro – Atlanta, GA

Director of Marketing – MarketShare – Los Angles, CA

Marketing Manager – CarbonCure Technologies Inc – Halifax, NS, Canada

 

Check out our full listings on our Internet marketing job board or find that next great hire
today.

Google Keeps Its Productivity Focus with Google Keep

Google Keep Logo 2Google is not resting on its search laurels anymore and with the introduction of Google Keep now people might understand even more how Google is about productivity more than it is about anything else.

As described in the Google blog the Keep service is

Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all…it’s rarely where you need it when you need it.

To solve this problem we’ve created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.

As is Google’s way, here is their video introduction of the service.

Is Funny or Die’s Steve Jobs Movie Parody Risky?

Steve Jobs Funny or DieWe live in a day and age where tech giants are often elevated to cult leader status. This isn’t any different than any other day or time. Human beings like to deify regular people for some reason (that reason eludes me but that’s just me, right?).

As modern day idol worship there is arguably none stronger than the one and only Steve Jobs. I have a feeling that 40 years from now we may be hearing of Steve Jobs ‘sightings’ like we used to from Elvis Presley fans who desperately wanted to believe that the king was not dead.

Well, when this kind of zealous following surrounds someone it generally isn’t great business to parody that person (although considering the caricature of the real person ‘today’s’ Elvis has become and the cottage industry that exists around him that’s not always true, but Steve Jobs impersonators will likely be in low demand). Don’t tell that to the folks at Funny or Die.

The New York Times ArtsBeat reports

Google Reader Goes Away But Email Is Here To Stay (We Hope!)

emailBy now you have heard that Google Reader will be retired on July 1, 2013.

This may be a great time to get back to the basics. We agree with many of the experts in the space, like the folks at Copyblogger and Chris Brogan in that this is not the end of the world, just an inconvenience. It’s time to get resourceful.

So what’s the solution? If you are using Google Reader to get your Marketing Pilgrim news and information you can do one of two things.

  1. Sign up for our Marketing Pilgrim email updates
  2. Switch RSS readers
  3. (this list from Econsultancy is pretty comprehensive)

We don’t like that Google reader is going away either but you can be sure that we are staying put. So find another way to stay on top of the latest industry news and get a little opinion smattered throughout.

Would You Be Surprised If Andrew Mason Survives the Latest Bad News from Groupon?

Teflon ManIt’s not as if we haven’t had enough time to make a decision about Groupon as we have watched it go from overnight sensation to hyped-up sensation to over-hyped sensation to IPO to a dramatic stock tumble to yesterday’s awful performance reports. No one is likely to be surprised by this fall from grace.

What has to surprise many is that CEO Andrew Mason has survived every last bit of this. He has been held up as a golden child on the way up to an immature kid during the fall. However, like a cockroach surviving a nuclear blast he seems to crawl from every bit rubble that Groupon leaves in its wake.