Marketing Pilgrim's "Inbound Marketing" Channel

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All Marketers Should Be Multi-Channel Marketers

There are still a lot of businesses that conduct business as usual. They produce products as they always have (with updates here and there). They market their products the same way. They adopt the attitude that many failing organizations do which is “Well, we have always done it this way.”

Well, needless to say the emphasis on companies using that attitude would be on the wordfailing. Nothing is the same as it used to be. Sure there are things that marketers have always done and are still effective. Many big brands, for instance, still like to buy TV spots like they always have and have benefited from technology to help better understand the impact of that ad.

Where the “magic happens” (yes, I hate that phrase too but I went there) is when marketers truly align with their target’s behaviors. Look at this chart from data put together by Yahoo and Razorfish as reported by eMarketer.

Top 5 Lessons Inbound Marketers Can Learn from Super Bowl Advertisers

This guest blog post comes via HubSpot. It is written by Donald Nosek, VP of Strategy for ymarketing, a data-driven, digital marketing agency specializing in inbound marketing, and a VAR for HubSpot.

So what can the greatest outbound marketing event of the year teach inbound marketers? As we did last year, we’ve looked at key social media markers ( to determine what impact Super Bowl commercials have on the social media efforts of the brands who advertised.

What makes the following five lessons significant to inbound marketers is that the conclusions are statistically based.

10 Things the FBI Knows About Social Media Monitoring You Can Use to Generate Leads and Close Deals

The following post comes from our Inbound Marketing Channel sponsor HubSpot.

The FBI recently posted a Request for Information (RFI) for a “social media application.” But, it was really a request for a social media monitoring application. Why? Because the FBI recognizes what many inbound marketers already know and many others are discovering: There’s gold in them thar social media data.

You can use the same social media monitoring attributes the FBI wants to use to catch bad guys to generate and nurture leads, identify hot spots (good and bad), and close more deals.

Getting More Clicks On Twitter (Infographic)

We all want more clicks. We all want a magic formula to get clicks. We also all know (at least those who are firmly planted in reality) that there is no such beast.

There is, however, research that is being done all the time to help give some guidance regarding how to best navigate the emerging social media marketing landscape. One person who does a lot of this research, especially around Twitter, is HubSpot’s Dan Zarrella. His latest look into the world of Twitter and how you might be able to optimize your efforts on the social network looks at some of the variables that go into generating more clicks on Twitter.

Take a look at this infographic that examines insights gleaned from Zarrella’s research. Have you found similar experiences in using Twitter? Do you have your own “secret sauce”? Care to share?

In Social Media Timing Can Be Everything

In life timing is everything. That’s why there are so many people that say, “Hey! That was my idea!” when something gets popular. There are plenty of thoughts out in the marketplace, especially in the world of social media and more than half the battle is having your thoughts heard over the others. With all of the noise in the social media space it becomes a game of figuring out exactly when the best time is to say what you have to say.

HubSpot’s Dan Zarrella has studied this. This comes as no surprise considering his moniker as the “Social Media Scientist”. What he found is something he calls “Contra Competitive Timing”. Zarrella likens this phenomenon to being at a party.

Is Social Media Overrated Regarding Brand Impact?

I think we are starting to head into a very good direction with regard to social media and its impact on business. We are moving away from the irrational exuberance (read: overselling) of its impact by those in the Valley toward a more realistic perspective of just what impact social media can have on brands. That is healthy since it is best to find where the balance lies in almost every situation in order to find a strong and likely more lasting solution.

A study from AYTM Market Research (I don’t know who they are either) and reported by eMarketergives some insight into just how important social media can be regarding brands. The first chart talks about Facebook.

Major Marketing Mission: Figuring Out Generation Y

If there was ever a group of people that are coming up through the ranks that have been more mystery around how they should be defined its Generation Y. We have early Boomers, late Boomers, Generation X and now Generation Y. They are different for sure and a recent study conducted by Millenial Branding and takes a look at this mysterious group that will be imposing its considerable will and weight on everything we do for quite some time to come whether we like it or not. Click through for an infographic summarizing the results.

Some of the major findings include:

80% of Gen-Y list at least one school entry on their Facebook profiles, while only 36% list a job entry. They define themselves by their colleges instead of their workplaces.