This guest blog post comes via HubSpot. It is written by Donald Nosek, VP of Strategy for ymarketing, a data-driven, digital marketing agency specializing in inbound marketing, and a VAR for HubSpot.
So what can the greatest outbound marketing event of the year teach inbound marketers? As we did last year, we’ve looked at key social media markers (http://www.ymarketing.com/2012-Super-Bowl-Social-Brand-Scoreboard-Report) to determine what impact Super Bowl commercials have on the social media efforts of the brands who advertised.
What makes the following five lessons significant to inbound marketers is that the conclusions are statistically based.