The Pew Research Center through its Internet and American Life Project has released a study called “Where People Get Information About Restaurants and Other Local Businesses“. It can be a bit of an eye opener when it comes to the perceived pervasive sharing about social activities by using social media.
The chart below shows where people go to get information about local businesses other than restaurants, bars and clubs.
The news for social media is only slightly better when you include bars, restaurants and clubs in the mix with only 3% of the respondents saying social media does this job for them. Any time you see the words in a column saying “to small a group to give reliable statistics” you have to wonder about the impact of that area.