Marketers are faced daily with a deluge of statistics and ‘proofs’ that whatever it is they chose to hitch their wagon to yesterday has now been replaced by something bigger, better and faster. It makes one wonder why anyone would want to be in online marketing if it always feels like you are a half-step behind the cool kids.
One thing that has stayed pretty consistent over time however is the power of e-mail marketing even with the continued proliferation of the mobile online world. According to research from ExactTarget (Warning: Research as PR alert level 5) email marketing drives purchases in the mobile space. eMarketer shared the data