The social media marketing movement has the marketing world reconsidering everything and that’s a good thing. While progress is usually a good thing, it can create some friction that didn’t exist previously thus giving marketers fits.
One area where that has truly taken hold is content marketing. The idea alone is not new but the development of the discipline is. As a result, many marketers are recognizing the importance of content marketing as a whole. In fact, Econsultancy and Adobe’s first Quarterly Digital Intelligence Briefing (NOTE: No money to MP if purchased) points that out.