Marketing Pilgrim's "Inbound Marketing" Channel

Marketing Pilgrim's Inbound Channel is sponsored by SDL. SDL Campaigns empowers marketers to create, deliver, monitor and measure dynamic, highly-targeted and personalized digital marketing campaigns across all channels and devices.

8 Chrome Extensions Every Online Marketer Should Use

I’m an efficiency nut. I change little things about my processes and tools just to shave a few seconds off of tasks I repeat over and over again each day. I even use a square monitor because I feel I lose too much time moving my mouse across a wide screen. All these little savings add up and there’s no better way to increase your work efficiency than with some juicy browser extensions.

Since Chrome is my browser of choice these days, I decided to write this post about Google’s browser. There are similar extensions for Firefox and maybe IE (who knows?) so if you see an extension you like, try searching for a similar extension for your browser. I purposely skipped over most of the SEO tools because those lists have been done over and over again. My goal here is to help all online marketers get more work done in less time.

Inbound Marketing Means Action

The world of marketing in general is changing at such a rapid pace that many feel that success is defined as being able to just keep pace. Innovation and change are part of life but the real life application of innovations and changes are not always the result.

The concept of inbound marketing has been one of the seminal changes that have hit marketers right between the eyes in recent years. As marketers, we historically live in a push advertising world, which is content with putting advertising messages in places that are thought to be where prospects and customers congregate thus hopefully catching them at the right moment so they can make a decision for a product or service. Essentially marketing that is pushed upon the consumer is just as reliant on luck and chance as it is skill. Not much to bank ROI arguments on, huh?

Facebook, Google+ or Something Else? Whose Side Are You Taking?

The past week has brought some significant change (or opportunity for change?) to the landscape of the social web. The biggest news being the initial trial balloon sent up for Google+ (with the supposed general rollout happening at the end of this month) and the announcement of the Mark Zuckerberg proclaimed ‘super awesome’ deepening of the relationship between Facebook and Microsoft (can that be a good thing?) with the Skype via Facebook video chat offering.

There is much to consider now from a personal and professional standpoint. With every ‘innovation’ it becomes increasingly clear that the one thing that even Mark Zuckerberg or Larry Page can’t change is that pesky 24 hours in a day rule. In other words, we are all only human and can only handle so much and have a life as well.

Top Level Marketers Trying To Adjust To Inbound Marketing World

Almost by default marketers are being forced to look at the world from the inbound marketing point of view and it is has not been the smoothest transition for many especially at the top levels.

A recent Forbes Insights report (which is free here) states:

In a business environment increasingly dominated by metrics, measurements, and data-driven decision-making, marketing executives find themselves under more scrutiny than ever. Less emphasis is being placed on branding – the traditional realm of the CMO – and more on customer acquisition, conversion, and retention. While top-level marketers agree that the proliferation of customer and campaign data is helping, not hindering, their efforts to produce ROI, many are at risk of falling behind as expectations and tactics are evolving at a breakneck pace.

Inbound Marketing Pioneer HubSpot Acquires Performable

We love when one of our sponsors here at Marketing Pilgrim does something big. Today that would be HubSpot and their acquisition of marketing automation company Performable.

HubSpot is known for its service to the small business community but has seen how inbound marketing can turn small companies into larger ones with more advanced needs. The acquisition of Performable helps move HubSpot into another area which will help their current 4,500 HubSpot customers but also grow the company in other areas.

HubSpot CEO Brian Halligan reports on the company blog

Inbound marketing is about ToFu (top of the funnel) and MoFu (middle of the funnel)

HubSpot CEO Calls for Marketers to Stop Renting Now!

If you think that HubSpot CEO, Brian Halligan, is advocating home ownership for marketers this post will be a disappointment. If you are interested in seeing this marketing visionary’s view of what marketers should really be doing for success then, by all means, read on.

So you are aware, HubSpot is a Marketing Pilgrim sponsor of our Inbound Marketing channel. Despite that, when I had the chance to talk to Halligan about his and his company’s view of the future of marketing, I wasn’t sure what to expect. I can say that I came away thinking a bit differently about marketing in general. In a day and age where expert advice consists of many people saying the same things over and over despite not necessarily knowing what they are saying, talking with Halligan was refreshing. Simply put, he gets it.

13 Quotes of Note From SMX London

SMX hit London this week and Marketing Pilgrim writer Gareth Davies was on hand to capture 13 of the most notable quotes by this year’s speakers. So here they are.

1. Why does page speed matter?

“Because Google has announced – let’s make the web faster”

Richard Baxter – Seo Gadget

2. Twitter advertising

“Promoted Tweets with no targeting cost…$80,000 a day!”

Martin Macdonald – OMD Group

3. Bing

“Bing sucks at broad matching. Don’t expect Bing to recognise broadly matched synonyms like Google”

Daniel Ruby – Chitika

4. FaceBook

“Facebook exists to keep people on Facebook…they only give lip service to Bing”

Daniel Ruby – Chitika

5. Bing/ Yahoo traffic