However, even after people have taken the time to open your email and click through on your call-to-action, you can still lose them at the landing page. What makes this loss all the more painful (#marketerproblems) is that all of the steps it took someone to get to the landing page underscore just how much they’re interested in what you’re offering. They are 80 percent there and yet they come to a stop. It is precisely this snag that leads good marketers to test and retest their pages for optimal conversions. Here are some common at risk spots for losing your potential leads.
1 – Confusing Headers