For travelers the smartphone becomes even more important than it usually is. On the go folks aren’t as prone to carry around a laptop and be slave to a Wifi connection especially when a smartphone can deliver the data they need just about anywhere and at any time.
But when it comes to how they get their travel information on the go there is a very strong leaning to using travel apps vs. the mobile web. Nielsen found that it is actually 95% of the time that apps win out over the mobile web. But that is not true across all travel categories.
So what apps dominated? Here you go.