HubSpot (disclosure: Inbound Marketing channel sponsor for Marketing Pilgrim) has carved a very strong niche for itself in the Internet and social media marketing world. Over the past 6 years the company has grown aggressively to now serve over 6,000 customers using their SaaS (software as a service) delivery model to help create and manage marketing activities that help small and medium businesses get the most from their online efforts.
Starting today, however, HubSpot is now going after larger marketers with a new offering. The Boston Globe reports
Cambridge software maker HubSpot Inc. will release a completely overhauled version of its online marketing platform at the company’s annual user conference Wednesday, which is drawing about 2,800 customers and marketing professionals to Boston’s Hynes Convention Center for three days.