We recently had the privilege to conduct an e-mail interview with Christine Moorman of Duke University’s Fuqua School of Business which is one of the top business schools in the United States. Christine is a professor at the university but she is also the head of the CMO Survey. We here at Marketing Pilgrim look forward to the findings of the survey each February and August.
A lot happens in the world of marketing and, in particular, of the Chief Marketing Officer (CMO) position. Today’s CMO is faced with more marketing and communications options than ever before as well as greater responsibility to justify the activities of marketing initiatives with proven ROI measurements. No easy task at all.
We asked Christine a few questions that help to put the role of the CMO into sharper focus.