Marketing Pilgrim's "Inbound Marketing" Channel

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Majority of Small Business Websites Are Missing Contact Information

In the past week I used the internet to find the address and directions to a hotel, the phone number of a local restaurant, and the email address of a blogger.

I failed on the first try, all three times.

Gone are the days when a potential customer would pop open the Yellow Pages or even call directory assistance for a phone number. One survey showed that 59% of consumers search Google for local business information at least once a month. What would they find if they were searching for you?

SMB DigitalScape took a look at 1 million SMB websites and here’s what they found:

  • 6 out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.

Getting More Out of Pinterest [Infographic]

Pinterest is the social media darling of the moment. Personally, I have been slow on the uptake but it would be pretty foolish to ignore the buzz around the site.

There is so much buzz but there is precious little data with which to work to see just how effective Pinterest actually is and what are some of the techniques that can be used to get the most mileage for your marketing on Pinterest investment.

HubSpot’s social media scientist Dan Zarrella, has gathered up data the best he could (pre Pinterest API) to present some findings regarding ways to use Pinterest for the greatest impact. He even put them in a true infographic (in other words it presents data very cleanly rather than giving up to a design over function mentality, thankfully). Enjoy.

HubSpot and Facebook Team Up to Educate SMB’s [Sponsor Event]

By now you realize that HubSpot is the sponsor of our Inbound Marketing channel here at Marketing Pilgrim. We appreciate them recognizing that our audience is one that is the right fit for HubSpot’s innovative SaaS delivery of an inbound marketing platform.

If you haven’t checked out their myriad webinars and more that help educate marketers on the ins and outs of inbound marketing a new series might be the right time to get involved. It is called “Facebook for Business: Four Steps to Success”.

What makes this unique is that HubSpot is doing this series with Facebook themselves. Chris Luo is the head of Facebook’s SMB Marketing efforts and he will be presenting with HubSpot’s VP of Marketing Jeanne Hopkins. We think you might want to check it out. Sign up today!

Retailers Trying Quality Over Quantity Approach to E-mail Marketing

E-mail inboxes can be a source of great frustration for many. There is the ever growing number of unread e-mails that start to pile up followed by the time set aside to clean up the mess then the realization that a lot the e-mail was junk. Much of this could be cut by e-mail users utilizing filters better but most don’t take the time to set them up. Instead they wrestle with their inbox and grow increasingly aggravated.

Retailers are starting to feel some of the backlash of this e-mail overkill and have decided that rather than add to the problem and be cast as one that is causing it they would get a bit more strategic about e-mail marketing efforts. The Wall Street Journal reports

Inbound Marketing Lead Sources More Important to Marketers

It is likely to come as little surprise that marketers are still finding inbound marketing lead sources increasingly important in their business. It certainly makes sense. SO much so that you don’t really think about it and the implications. That is until you read something like HubSpot’s State of Inbound Marketing 2012. You can download the full report here.

The report is literally chock full of data so I pulled just two pieces that show the real impact of inbound marketing on lead generation.

Of course when you see information like that you have to assume that the converse is valid as well and in this case it appears to be so as well.

Registration for Twitter Self Serve Ad Platform Opens for 10,000 Small Businesses

Twitter has been working up to its more broadly offered self serve ad platform for a while now. To this point, there are about 100 advertisers that have been allowed to use the system but Twitter is about to expand that capability significantly as it looks to make 2012 a big year. This strategy is part of a larger plan for the social media company to reach the election year groups and international advertisers as well. It’s starting to look like Twitter plans to make some money.

AdAge reports

Does Social Media Help You Spend More Than You Normally Would?

You probably realize by now I am a research skeptic in most instances. I am what many call a “high skeptic”. All that means is that I come at these things form the angle that researchers will have to prove to me that they are genuine rather than the opposite approach which would be to just accept research as real just because it is research.

So when I saw the chart below from research conducted by ClearSaleing and reported by eMarketer I had a few thoughts.

The premise is that in a multi-channel approach the impact of social media is that people spend more, on average, when social media is part of that process.