Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

‘Impersonator: Rise of the Bad Bots’ coming soon to a website near you

They pop up on your site when you least expect them. Most won’t do you harm but a few were born to be bad. Worst of all, they have the uncanny ability to impersonate a human being. They’re bots and there’s nothing you can do to stop them. (Insert dramatic ‘dun-dun-dun’ music here.)

Impersonator Bots

Web security company, Incapsula just published their annual bot report and while overall bot traffic is down, Impersonator bots are on the rise.

Impersonator bots pretend to be something they’re not so they can sneak in and cause trouble; fake search engine bots, DDoS Bots, Spy Bots etc. We’ve seen a steady increase in these types but don’t panic — yet. Incapsula also noted a decrease in two other types of angry bots; hacking tools and scrapers.

Digital will lead holiday shoppers to 345 billion in retail sales

Deloitte_2014_HolidaySurveyInfographicDeloitte is the latest company to publish their holiday survey for the upcoming season and so far, they get the prize for the best subtitle and Infographic.

The survey is subtitled: “Making a list, clicking it twice” which means shoppers will be turning to their mobile devices more than ever this year.

In 2013, only half the people in the survey had smartphones. This year that number rose to 67%. Smartphone owners are planning to spend 27% more on gifts than those without a smartphone so let’s hope your customers are the mobile savvy kind.

Tablet ownership is also up, 50% vs 38% last year. 65% said they’ll be using their tablets to shop and browse the internet for gifts. 57% said they expect to do their buying via a tablet.

Retailers are from Mars, shoppers are from Venus

It’s a retailer’s job (and by extension, a marketer’s job, too) to anticipate the customer’s needs so they can be satisfied because satisfied customers is what we all need to keep the doors open on our businesses.

But a new survey from Accent has me wondering if this relationship isn’t more of a Mars / Venus kind of thing. The report is called ‘Tis The Season For Customer Engagement’ and it’s loaded with inconsistencies between how customers think verses how retailers think. For example:

Accent Holiday Infographic

Only 16% of customers start their holiday gift shopping before Halloween but more than half of all retailers start promoting before the candy hits the bag. I was in a store the week before Halloween and heard a nine-year-old child complain about Christmas displays in the store. How bad is it when a kid says, ‘hey, it’s too early for Christmas’?

Tablet users visit a site 5 times before buying and other mobile commerce facts

Tablet UsageToday’s infographic comes to us all the way from Paris. Not Paris, Texas. The Paris – Paris, France.

This intriguing missive came to me from a company called Content Square. They’re a French start-up whose raison d’être is optimizing digital platforms to increase conversion rates. A noble cause.

Their first infographic is called the “E-Commerce Tablet Barometer“. The English translation is a little wonky, but the data is interesting and so I thought it was worth sharing.

The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay. . .

Marketers! How many of these 7 important skills do you possess? [infographic]

According to Formstack, the future of online marketing will revolve around these 7 important skill sets:

  1. Analytics
  2. Social Media
  3. Data Visualization
  4. Technical Skills
  5. Teamwork
  6. Newsjacking
  7. Soft Skills

How many do you possess? Any others you would add?

 

Infographic-7-Skills-New-Marketers-Need-To-Succeed

 

The average CEO has 3.9k Twitter followers & 630 Facebook friends

With 80% of employees saying they would prefer to work for a “social” CEO, it’s no wonder that we’re expecting a 50% increase in socially connected leaders in the next five years!

social-CEO

(via MediaBistro)

Here’s the most honest back-to-school infographic you’re ever going to see

ShoeBuy Back to School 1My back-to-school shopping days are over but it all came back to me when I visited Staples last week. I was there for printer ink but I couldn’t resist the four foot stack of 17 cent spiral notebooks and the racks of Disney character folders and the bins of colorful school tools. I didn’t need any of it but I want it. . . all of it. . . it’s a crazy emotional trigger made worse possibly by the fact that I was a teacher for 10 years.

Then I heard a conversation that reminded me of the real meaning of back-to-school.

“Mom! I NEED this one!”

“That one is too expensive. Get the other one.”

“That one doesn’t have Transformers on it! And Mrs. Shipley says I need 8 notebooks.”