Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

25% of small business have zero presence in local search results [infographic]

If 88% of consumers who search for local businesses on their mobile device ultimate call or visit that business within 24 hours, I’d want to make sure my business was found. Wouldn’t you?

Apparently 25% of small businesses have failed to get the memo, because they have zero presence in Google or Bing local search results!

Small Business Local Marketing Infographic

(Via Infographic Journal)

Small Business mobile is on the rise while check-in apps fall behind

Constant Contact Mobile MadnessIt took some time but small businesses are finally seeing the power in going mobile. A new infographic from Constant Contact shows that over three-quarters (77%) of small businesses are now using mobile technology, an 11% jump from 2013.

One of the biggest areas of growth is the mobile optimized website. Last year, only 34% of SMBs were mobile ready. This year, it’s 60%. And additional 32% say they’ll have their site optimized within the next six months.

It’s a huge mind-set change and you can see it in these two numbers.

  • In 2013, 28% of small business owners said they had no plans to optimize their website for mobile.
  • In 2014, only 8% said no to mobile optimization.

86% of buyers will pay more for a better customer experience [infographic]

Is your business customer centric?

That’s just a buzzwordy way of asking: do you care about providing amazing customer service?

This infographic from Vision Critical should convince you of the benefits–and provide some tips to help you get there.

customer-centric-infographic

The secret to Pinterest: no faces and new heights [Infographic]

Ripen Pinterest Infographic 2A psychologist could spend a month explaining why we’re attracted to certain types of photos but we haven’t got that kind of time. What we do have is a new infographic from Ripen eCommerce that shows us which kinds of Pinterest pins are more likely to succeed.

Before I give away the secrets, let’s talk about why Pinterest is an important tool for eCommerce sellers.

The average check-out value of a Pinterest customer is $140 – $180 dollars that’s about double Facebook and way higher than Twitter. With more than 2.5 million page views per month, Pinterest is the second highest referral platform after Facebook.

Back-to-school shopping is a family affair [Infographic]

Families Shop Together BaynoteMom might have control of the wallet but when it comes to back-to-school shopping, what they buy is a family affair.

According to a new study and infographic from Baynote, 70% of parents will bring their children along with them when they shop in-store for back-to-school supplies.

Only 36% include their children when they shop online but here’s an interesting thing; though most back-to-school shopping happens at a brick and mortar store, the percentage of online shopping increases as students age.

On average, respondents say 64% of their shopping will be in-store, the rest online via computer or mobile device. But the online percentage is much higher when people shop for college students.

Sports apps have the highest abandonment rate. How sticky is your app?

When we talk about an app being sticky, we’re not talking about candy-coated fingers on a mobile phone. Sticky is the icky term mobile mavens use to evaluate app loyalty. And if you thought getting people to download an app was tough, wait until you see what it takes to keep them coming back on regular basis!

According to this infographic by Localytics , 20% of apps are only opened once! Also, if an app is only opened once in 7 days, there’s a 60% chance it will never be opened again. Wow.

Localytics Apps

Sports apps have the highest abandonment rate. I wonder if that’s because sports are so seasonal. Every hockey season, I download an NHL app then I delete it when the season is over. Games also have a pretty high abandonment rate. I’d guess this is because once you try it you find that it’s too easy or too boring.

Want to connect with Millennials? Go green!

Going green has gone in and out since the 1970′s. Slowly, over time, we’ve learned to recycle bottles without thinking too much about it and maybe look for detergent that won’t hurt the environment. But when you look at the big picture, there’s very little green being spent on green.

SCA, a hygiene and forest products company, says the tide is shifting now that the buying power is in the hands of the Millennials.

Buying Green

 

SCA hired the Harris Poll folks to survey over 2,000 US adults over the age of 18. They asked these people how they felt about green purchasing and here’s what they found out.