Even though it’s hard to prove, most marketers are sure that social media is worth the time, so it’s nice to see some statistical data saying that it is so. Today, that comes from an infographic by Cox Business. They gathered the data from a variety of sources, so this is kind of third hand, but there are a few points I’d like to discuss, beginning with. . .
I’m a Twitter fan and I think it’s good for business. I admit that the speed of the feed and the noise level can be a problem but good things manage to get through all the time. Of all of the social media channels, Twitter is the one I use most for discovery. I’ve found new bloggers to follow and I’ve hooked up with app developers and other marketers — it’s a good channel for me.