There’s a warm glow surrounding Hollywood this morning as winners gave upon their gold statuettes and network execs bask in the elevated ratings and social media mentions. The 2013 Oscar broadcast was a success. . . more or less.
Real-time social media tracking company Trendrr not only kept the count, they even provided on-screen graphics showing which celebs were trending on social media throughout the night. (I hope all your employees get the day off tomorrow after this massive effort!)
Here’s the final tally:
Things to note: this year’s number includes mentions from Twitter, Facebook, GetGlue and Viggle. Last year Viggle didn’t exist, but it’s still a fair comparison.
Overall, a major jump in social activity during the broadcast.