One of the coolest things about modern technology is the speed with which things happen. And when things happen in large numbers, we can see a spike in activity right away and from there, make certain assumptions.
In this case, it’s Millennial Media making assumptions about mobile gifting this past December. The mobile advertising company saw a rise in ad impressions from December 23 to December 27 which leads us to believe that many people found a mobile device under the tree.
Smartphone average daily growth was 2% but tablets came in at 12%. You could take this to mean tablets are more popular than smartphones but Millennial has a better answer.