Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Call Out the Urban Spelunkers, Google+ is Officially a Ghost Town (Infographic)

It’s only August, but I’m ready to give out my award for the best infographic graphic of the year. It’s the header from the Umpf’s examination of one of life’s great mysteries: Is Google+ really popular or is it a ghost town?

Google is cagey about releasing stats on Google+ and when they do, it’s often hard to distinguish general Google users from those actually on the social network. The current estimate is 170 million Google+ accounts, which would make it the second most popular social network after Facebook. But, as we all know, having a lot of signups does not an active community make. For marketers, it’s interaction that counts, so Umpf counted it.

Infographic Awesomeness: The History of Marketing Channels 2012

Back in 2010–you know, when I was actually writing blog posts–I published one of the most successful linkbait posts of all time for Marketing Pilgrim. Our Top 10 Best Infographics for Internet Marketing Pros was a big hit.

Well, two years on, and the fine folks over at Avalaunch Media have updated one of those awesome infographics. So, go ahead and tweet, like, buffer, and pin the History of Marketing Channels 2012 edition. :-)

Want one of your own? Avalaunch Media is creating some of the best infographics around. (That’s a real endorsement, not any of that paid link crappola)

Email Beats Search and Social for Cart and Conversion [Infographic]

Email, Search and Social Media — think of them as three sisters in the Marketing family.

Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.

Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.

Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.

The Rise of Couch Commerce (Infographic)

Online sales by way of a tablet has been dubbed Couch Commerce, but could as easily be called Bed Commerce since nearly equal numbers of people do it from either location. Then again, I suppose people could easily misconstrue “Bed Commerce” so it’s probably best that we stick with the couch.

The furniture in this equation is important because it represents a shift in how we shop online. There’s a psychological difference between sitting down at a desk and firing up the PC to shop, and sitting on the couch shopping while you watch TV in the evening. The size of the tablet and the touch screen makes it more engaging and since you’re sitting there watching a Storage Wars marathon anyway, there’s no need to rush. In other words, tablets turn shopping into entertainment and we humans do love to be entertained. (As evidenced by the fact that we’re watching Storage Wars.)

IAB Reveals a Week in the Life of a Mobile Phone Shopper

Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when.

Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they found out:

Home Usage

Here we see that almost half of all e-commerce interactions happened at home. They found that purchasing peaked in the late afternoon, early evening. 49% said they shopped while watching TV.

The dollar amounts aren’t too impressive, only 38% reported spending more than $21 a month. Most of the purchases were digital downloads with clothing and entertainment items coming in second.

42% of Consumers Pay for Products or Services After Trying Them

The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot.

iYogi just released a new study and infographic all about the power of the Freemium model. Their results show that 100% of the people they surveyed have tried a Freemium product and 42% have gone on to pay for it.

Certain categories fared better than others as you can see from this slice of the full infographic:

Online security and movie services such as Netflix and Hulu were voted most likely to succeed. Music services, not so much. Only 26% said they were willing to fork out money for games after trying them. I think those people are kidding themselves.

The Not So Secret Life of the American Digital Mom

“M” is for the Millions who visit Facebook.

“O” is the 1 in 3 who blog Online

“T” is for 14% on Twitter.

“H” is theĀ Half that buy their toys online.

“E” is the half of all bloggers with kids under Eighteen

“R” is for her massive social Reach

Put them all together they spell MOTHER, a word that means the world to you and me (and social media marketers, everywhere!)

Now here’s a Nielsen infographic that explains the rest: