Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Trendrr Reports: Social TV Oscar Activity Tripled (And the Ratings Were Up, Too!)

There’s a warm glow surrounding Hollywood this morning as winners gave upon their gold statuettes and network execs bask in the elevated ratings and social media mentions. The 2013 Oscar broadcast was a success. . . more or less.

Real-time social media tracking company Trendrr not only kept the count, they even provided on-screen graphics showing which celebs were trending on social media throughout the night. (I hope all your employees get the day off tomorrow after this massive effort!)

Here’s the final tally:

trendrr Oscar by the numbers

Things to note: this year’s number includes mentions from Twitter, Facebook, GetGlue and Viggle. Last year Viggle didn’t exist, but it’s still a fair comparison.

Overall, a major jump in social activity during the broadcast.

If the Oscars Were Chosen Based on Social Sharing. . .

oscars-2013This Sunday, all eyes will be on Hollywood for the 85th Annual Academy Awards, also known as The Oscars! As they did last year, social media and mobile will play a big part in the festivities.

There’s an official app and ABC is already curating Oscar Tweets, videos, blogs and other digital content on the official home page. Add in the social media coverage by every news and entertainment outlet and that’s a lot of buzz.

Buzz is so important to Hollywood, RadiumOne decided to present a few awards of their own based solely on social sharing.

Of the movies and actors that are actually nominated, here are the ones with the most shares:

  • Best Picture: Silver Lining Playbook
  • Best Actor: Hugh Jackman, Les Miserables

Millennial Media Breaks Down the Second Screen Super Bowl (Infographic)

mm-superbowl-mobileThis year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.)

This year’s game did break social media records as fans posted more than 47.7 million updates to Twitter, Facebook and other social networks. According to Trendrr, this is three times what we saw during last year’s Super Bowl.

The overwhelming majority of social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.

Let’s examine a few highlights before we look at the whole graphic.

During the game 87 percent of impressions were from smartphones, while 13 percent were on tablets.

The Complete Guide to Online Reputation Monitoring [infographic]

If you’re not already monitoring your online reputation, then this infographic from Trackur leaves you no excuses.

They–or should that be we, seeing as I’m the CEO, couldn’t find an infographic that took you through the various steps of setting up your social media monitoring, so they had one built. BTW, if you need an infographic designed, the guys at Avalaunch Media do a fantastic job–as you’ll see below.

So, what are you waiting for? Go ahead and get started by following the steps in The Ultimate Guide to Monitoring Your Online Reputation!

Online Reputation Monitoring from Trackur

More Consumers Are Researching Online and Buying In-Store

Showrooming, the act of researching a product in a store then buying it online, has been a concern for many retailers. It’s not a new concept, but mobile made it a rising trend in 2011. With smartphone in hand, a consumer can test drive the HD TVs, check the reviews online, locate the best price and make the purchase from a different retailer while they’re still standing in the store.

They can – but is that what shoppers are doing?

The Cisco Internet Business Solutions Group surveyed 1,000 US consumers to find out how technology is impacting their shopping behaviors. They published the results in a study called “Catch and Keep Digital Shoppers” and they even made a nifty infographic for us to share.

Here’s the section that caught my eye:

Millennial Media Infographic Shows Impact of Mobile Gifting

tablet growthOne of the coolest things about modern technology is the speed with which things happen. And when things happen in large numbers, we can see a spike in activity right away and from there, make certain assumptions.

In this case, it’s Millennial Media making assumptions about mobile gifting this past December. The mobile advertising company saw a rise in ad impressions from December 23 to December 27 which leads us to believe that many people found a mobile device under the tree.

Smartphone average daily growth was 2% but tablets came in at 12%. You could take this to mean tablets are more popular than smartphones but Millennial has a better answer.

Millennials See Themselves as Alpha-influencers (Infographic)

Millennials are those people born between 1980 and 1995 and they’re a very powerful consumer group. Though many around the world are struggling to find jobs, they’re finding new ways to make money and influence those around them.

Edelman found a shift in thinking when they compared the results of their latest study to a benchmark study back in 2010. The age group as a whole has grown up. Many are now parents, they have their own homes and responsibilities. This change in lifestyle has added a layer of realism to the once totally idealistic group.