Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic]

social media benchmark infographicIf all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business?

Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google.

The numbers come from the Social Media Benchmarking Report summary and infographic produced by B2B Marketing in association with Circle Research.  Unfortunately, I can’t see the full results or the data on how many people they polled so I’m going by the data they presented on their site which includes this:

Facebook Predicts Duke Wins NCAA Hoops Tourney Based on Social Buzz

Facebook's March MadnessIf you are wondering exactly how you should fill out those NCAA Basketball Tournament brackets for the 2013 version of March Madness but you’re not sure if favorite uniforms is the best technique, why not use the next most completely unscientific technique of using social buzz from Facebook?

As a sports fan that actually likes the games and watching people actually perform in ways that creates excitement and upsets etc, this kind of exercise is entertaining but it shouldn’t be something I agree with or should it? Interestingly enough, this completed bracket almost seems like a plausible result (minus Notre Dame being in the Final Four which would require an act of God, or at least the new Pope, to make that happen).

So here is the NCAA Tourney outcome according to Facebook’s measuring of buzz around the teams involved.

From Game to Game Graphic

ACC Infographic BCLiving in ACC territory as I do there is no avoiding the impact of college basketball.

Of course, being a Boston College alum also puts me in the position of trying to find something / anything to cheer for. It just so happens that in the opening game of today’s ACC Basketball Tournament, BC gave me a rare treat and won. What was even better was that they spotted Georgia Tech 14 points before ending up beating the Yellow Jackets 84-64.

So what’s the marketing message here? It’s how the ACC turned the game into an infographic (called a game graphic) and put it on their site. I was exposed to it on Facebook. As a sports fan the visualization of the game data in this fashion was unique and it really added to the game experience. First, take a look at a traditional box score.

Infographic Gives Google’s Mobile Push High Marks

Larry Kim of Wordstream published an infographic today that blew my mind. It was all about how Google is using their mobile apps and ad programs to create new revenue streams. Larry grouped the products in categories then graded them based on quality, value to users and marketers and other factors.

Overall, it looks like Google’s doing a pretty good job. But what really made me stop and gasp was the sheer number of mobile products Google has in the works. Who (other than Larry) knew?

how google makes money

 (This clip doesn’t do it justice. You need to click here to see the whole, big and beautiful infographic.)

Trendrr Reports: Social TV Oscar Activity Tripled (And the Ratings Were Up, Too!)

There’s a warm glow surrounding Hollywood this morning as winners gave upon their gold statuettes and network execs bask in the elevated ratings and social media mentions. The 2013 Oscar broadcast was a success. . . more or less.

Real-time social media tracking company Trendrr not only kept the count, they even provided on-screen graphics showing which celebs were trending on social media throughout the night. (I hope all your employees get the day off tomorrow after this massive effort!)

Here’s the final tally:

trendrr Oscar by the numbers

Things to note: this year’s number includes mentions from Twitter, Facebook, GetGlue and Viggle. Last year Viggle didn’t exist, but it’s still a fair comparison.

Overall, a major jump in social activity during the broadcast.

If the Oscars Were Chosen Based on Social Sharing. . .

oscars-2013This Sunday, all eyes will be on Hollywood for the 85th Annual Academy Awards, also known as The Oscars! As they did last year, social media and mobile will play a big part in the festivities.

There’s an official app and ABC is already curating Oscar Tweets, videos, blogs and other digital content on the official home page. Add in the social media coverage by every news and entertainment outlet and that’s a lot of buzz.

Buzz is so important to Hollywood, RadiumOne decided to present a few awards of their own based solely on social sharing.

Of the movies and actors that are actually nominated, here are the ones with the most shares:

  • Best Picture: Silver Lining Playbook
  • Best Actor: Hugh Jackman, Les Miserables

Millennial Media Breaks Down the Second Screen Super Bowl (Infographic)

mm-superbowl-mobileThis year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.)

This year’s game did break social media records as fans posted more than 47.7 million updates to Twitter, Facebook and other social networks. According to Trendrr, this is three times what we saw during last year’s Super Bowl.

The overwhelming majority of social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.

Let’s examine a few highlights before we look at the whole graphic.

During the game 87 percent of impressions were from smartphones, while 13 percent were on tablets.