Millennials are those people born between 1980 and 1995 and they’re a very powerful consumer group. Though many around the world are struggling to find jobs, they’re finding new ways to make money and influence those around them.
Edelman found a shift in thinking when they compared the results of their latest study to a benchmark study back in 2010. The age group as a whole has grown up. Many are now parents, they have their own homes and responsibilities. This change in lifestyle has added a layer of realism to the once totally idealistic group.