Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

[Infographic] A History of Social Media

Our friends over at Copyblogger have completed an ambitious undertaking and put together a history of social media for us all to enjoy and even possibly debate (imagine that these days, huh?).

The infographic starts WAY back in 1971 and winds its way through the early years of the social web and up to today’s latest entries that include Google+ and Pinterest.

What might this look like even just a year from now? Will something like Pheed make the cut? Will there be other entries? Will there be challengers to the Big Two of Facebook and Twitter?

Well, this isn’t about the future, it’s about the history so here you go.

LinkedIn Study Says Emotions Up Engagement on Both Personal and Professional Networks

It should come as no surprise that people visit Facebook and LinkedIn for entirely different reasons. They’re both social networks, but one is aimed at the personal side of life (family, friends, hobbies), while the other deals with the professional side (networking, jobs, business advice.)

Still, LinkedIn decided to conduct a survey to study this situation and they call it The Mindset Divide. The answers came from 6,000 social networkers across 12 countries, which sounds like a decent sampling to me.

Here’s a slice from their infograph detailing the main thrust of the study:

No big surprise here, but they went through the trouble to make this lovely graphic, so we’re going to share it. Now look at what motivates people on each network:

INFOGRAPHIC: The Evolution of Mobile Phones As Marketing Tools

From the early brick phones to the tricked out touch screen cell phones of today, mobile communication has evolved into a marketing tool unlike any other. Texting, QR codes, and email are all items we looked at when putting together this image based timeline of the evolution of mobile marketing.

Check out the full infographic now!

Website Traffic From Smartphones Up 100 Percent in One Year

If you still haven’t optimized your ecommerce site for mobile, get a load of this slice from a new infographic from Monetate.

The numbers represent only a small portion of web traffic, true, but look at the growth. Smartphone traffic related to ecommerce has doubled in only a few months. And according to “The Battle for Smartphone Supremacy” traffic from mobile has increased 103% over last year.

Android still has the biggest market share with the most accessible products at a lower price point, but iPhone users are the ones using their phones to shop more often. Monetate estimates the average order value for iPhone users to be $97.49 which is right in line with the numbers from Apple desktop shoppers.

Vanity, Thy Name is Social Media [Infographic]

See the guy in the photo? He’s a French model. That’s what his social media profile says, so it must be true.

State Farm insurance would like to caution you that not everything you read on the internet is true and Intel UK has an infographic to back that up.

They conducted a survey where they asked folks to come clean about their little, white social media lies.

46% of women admitted to only posting flattering pictures of themselves, while more men (19% vs 12%) said they tried to make themselves look more intelligent or more fun while social networking.

The reason for the lies? The majority said it was to impress other people. 51% of women and 40% of men did it to find love or friendship and slightly less did it to cover up their own insecurities.

Call Out the Urban Spelunkers, Google+ is Officially a Ghost Town (Infographic)

It’s only August, but I’m ready to give out my award for the best infographic graphic of the year. It’s the header from the Umpf’s examination of one of life’s great mysteries: Is Google+ really popular or is it a ghost town?

Google is cagey about releasing stats on Google+ and when they do, it’s often hard to distinguish general Google users from those actually on the social network. The current estimate is 170 million Google+ accounts, which would make it the second most popular social network after Facebook. But, as we all know, having a lot of signups does not an active community make. For marketers, it’s interaction that counts, so Umpf counted it.

Infographic Awesomeness: The History of Marketing Channels 2012

Back in 2010–you know, when I was actually writing blog posts–I published one of the most successful linkbait posts of all time for Marketing Pilgrim. Our Top 10 Best Infographics for Internet Marketing Pros was a big hit.

Well, two years on, and the fine folks over at Avalaunch Media have updated one of those awesome infographics. So, go ahead and tweet, like, buffer, and pin the History of Marketing Channels 2012 edition. :-)

Want one of your own? Avalaunch Media is creating some of the best infographics around. (That’s a real endorsement, not any of that paid link crappola)