It should come as no surprise that people visit Facebook and LinkedIn for entirely different reasons. They’re both social networks, but one is aimed at the personal side of life (family, friends, hobbies), while the other deals with the professional side (networking, jobs, business advice.)
Still, LinkedIn decided to conduct a survey to study this situation and they call it The Mindset Divide. The answers came from 6,000 social networkers across 12 countries, which sounds like a decent sampling to me.
Here’s a slice from their infograph detailing the main thrust of the study:
No big surprise here, but they went through the trouble to make this lovely graphic, so we’re going to share it. Now look at what motivates people on each network: