Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.
Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.
Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.